SADAFCO Provides Health Endowment Fund worth 10 Million SR

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As waves of the social and economic impact of COVID-19 are felt across the world and as part of their commitment to mitigating the effect of the virus, in a bid to support the health services in coping with heightened demand, Saudia Dairy and Foodstuff Company (SADAFCO), announced a commitment of 10 SAR Million towards the Ministry of Health’s Health Endowment Fund. 

The commitment is a testament to the strength of SADAFCO’s Corporate Social Responsibility (CSR) program, dedicated to supporting local communities and governmental and ministerial initiatives driving social welfare and safeguarding community wellbeing.

Wout Matthijs, CEO of SADAFCO, said:

“The last few weeks have indeed been a challenge for not only the residents of the Kingdom, but people all over the world. Our priority today is to work closely with the government, healthcare providers and the community as we come together to navigate the socioeconomic challenges arising from this global crisis. It’s our duty and our social responsibility now to support medical response units, and medical personnel, who are working selflessly and tirelessly for all of us. This is a time where our collective and dedicated efforts are needed, and we are here to support the Kingdom in the battle against this disease.”


Tally Storks Baby Moccasins

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The journey begins with the perfect pair.

When Tala first began having thoughts of starting her own business, she didn’t want to get into a very saturated market like that of Abayas and accessories. She desired something more unique and new to the market. Searching for that niche, she found out that the market for baby products is quite ideal for the venture, given that it’s not a competitive market yet in Saudi. Choosing to sell moccasins in particular was inspired by her very own love for purchasing shoes. Also, because it came to her attention that people often interact with babies’ “cute” shoes and tiny feet.

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The brand’s name is a combination of Tala’s nickname, Tally, and the word stork being the bird that’s believed by the west to bring children to married couples.

Taking a leap of faith, the project was first launched back in September 1st 2019, with Tala Hariri being the sole proprietor and manager. All products are made of 100 % genuine leather and cater to babies up to 3 years old. They offer classic moccasins with 8 different colors, and soon there’ll be 5 new styles with 5 different colors for the Eid collection.

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Stay on the lookout for their latest, and pay their online platforms a visit today to keep these munchable feet warm and safe!

Instagram: tallystorks


5 Healthy Recipes: Ward the guilt off with these

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We want to make sure you’re taking care of your health and eating well during this shutdown, so here are a few simple healthy recipes to add to your weekly rotation.

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Quinoa Salad


  • 12 cups water
  • 1 ½ cups quinoa
  • 2 cucumbers
  • 1 small red onion
  • 1 large tomato diced
  • 1 bunch Italian parsley leaves, chopped
  • 1 bunch mint leaves, chopped
  • ½ cup extra-virgin oil
  • 1 juiced lemon
  • Salt and pepper
  • 1 avocado diced


  • Boil the water in a large saucepan then add the quinoa, season with salt and pepper, stir once then leave to cook for 12 minutes.
  • When dry, transfer the quinoa to a large bowl then add the cucumbers, onion, tomato, parsley, mint, olive oil, vinegar, lemon juice, salt and pepper and toss well. Top with avocado for garnish then serve.
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Sourced Photo

Lemon Garlic Shrimps and Quinoa


  • ¼ cup quinoa
  • 1 teaspoons of Salt and pepper
  • ½ teaspoon cumin
  • 2 tablespoons unsalted butter
  • 1 ¼ pounds medium shrimp, peeled
  • 2 garlic gloves, minced
  • ½ juice of lemon
  • 2 tablespoons chopped parsley


  • Boil 3 cups of water in a medium heat saucepan and pour the quinoa in slowly. Stir once and season it with salt and pepper to your taste then add a few drops of olive oil. Reduce the heat to medium low and leave to cook for 12 minutes.
  • Season the shrimp with the salt, pepper and cumin, then splash a few drops of olive oil in the mix. Melt the 2 tablespoons of butter in a large skillet over medium-high heat. Add the shrimp and garlic then keep tossing until the shrimps are pink. Remove from the heat then add 2 tablespoons water, the lemon juice and parsley. Stir the shrimp with the sauce then season with salt and pepper to your taste.
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Sourced Photo

Baked Orange Chicken and Brown Rice


  • 3 tablespoons extra-virgin olive oil/ coconut oil
  • 1 onion, chopped
  • 1 ¾ cups chicken broth
  • 1 cup brown basmati rice
  • zest and juice of 2 oranges
  • Salt and pepper
  • Four boneless chicken thighs or breasts
  • 2 tablespoons chopped mint
  • 2 tablespoons toasted pine nuts


  • Heat 1 tablespoon of coconut oil in a large skillet over medium-high heat. Add the onions and cook. Keep stirring until the onions are brown and soft.
  • Combine the onions, chicken broth, rice, ¼ cup of orange juice, 2 teaspoons of the orange zest, oil, salt and stir together.
  • Toss the chicken with the remaining oil in a separate pan and add salt and pepper. Settle the chicken into the rice mixture then cover the dish and transfer it to the oven. Bake for 60 minutes.
  • Take out the dish from the oven and drizzle the chicken with 2 tablespoons of orange juice. Continue to bake until most of the liquid is absorbed, the chicken is cooked and the rice is tender. Keep in for about 45 minutes more.
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Sourced Photo

Chia Seed Pudding


  • 1 cup vanilla-flavored unsweetened almond milk
  • 1 cup Greek yogurt
  • 2 tablespoons pure maple syrup or honey
  • 1 teaspoon vanilla extract
  • Salt
  • ¼ chia seeds
  • Strawberries, chopped
  • ½ cup sliced almonds


  • In a bowl, whisk the almond milk, yogurt, 2 tablespoons maple syrup, the vanilla and 1/8 teaspoon salt until all is blended. Whisk in the chia seeds and stir, let it stand for 30 minutes. Cover and refrigerate overnight.
  • The next day, toss the berries with the remaining maple syrup and mix in the almonds on top then serve.
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Sourced Photo

Healthy Orange Loaf Cake


  • 250g whole wheat flour
  • 2 seedless whole oranges diced
  • 2 large eggs
  • 70 ml olive oil
  • 100 ml honey
  • 1 tsp vanilla powder
  • 1 tsp baking powder
  • ½ tsp baking soda


  • Stir the mix well in a big bowl then place in a greased loaf tin and put in your oven for 30-35 minutes.


Myth Busting KSA Style!


Some local myths that have been going around!


COVID-19: Myth Busters


Myth Vs. Facts you need to know about the coronavirus.


How to Get Reliable Information from the Right Sources

How to Get Reliable Information from the Right Sources

It’s easy to start panicking when you don’t have information about what’s going on with the COVID-19 crisis, but also when you have too much coming from different places and people, which is often incorrect information.

Here are some tips on how to manage all that information you are receiving – and passing on.


  • Check sources. Text messages, screenshots of conversations, Instagram and Facebook posts, and even screenshots of online articles from non-newspaper websites are NOT reliable sources. Always go to an authority body to get correct information.

If someone tells you that they “got it from a reliable source,” check that source! Ask which website, which government agency, or which expert gave them the information. If they can’t provide you with this information, delete the message.

  • Delete messages! Sometimes we think we are being helpful by forwarding these messages to our loved ones. We say, “It wouldn’t hurt, it’s better to be safe than sorry!” In this case, it really would hurt your loved ones if they receive wrong information and follow them.

Deleting the messages will lessen the chance of you spreading them out.

  • Take a break. Turn off your phone or get off the internet for at least a couple of hours a day, and take a break from the constant barrage of news and information about COVID-19. This will not only help you relax and restart your mind from the stress of the whole situation, it will also stop you from passing on any more information that might be wrong!

Take a break from even talking about coronavirus. Life goes on, do the things you enjoy (and the things you have to do that you keep putting off!).


  • Don’t forward messages, especially if they contain suggestions on medication and treatment. You will be tempted to spam everyone with messages, but don’t do it. If you suspect someone needs medication or treatment, refer them to a hospital immediately.
  • Don’t spend too much time on your phone, especially reading all kinds of articles and posts about COVID-19. It will often just make you feel too overwhelmed, and you might start to panic.
  • Don’t get upset if someone asks you to provide a reliable source for information you share with them! They are not attacking you on a personal level, they are just trying to be safe. And so should you!
  • Don’t believe everything you read or see. You should know this by now – it’s standard procedure even before the coronavirus outbreak.

Do you have any other tips on how to responsibly receive and share information about COVID-19? Let us know in the comments! 


QiDZ Launches QiDZ at Home to Keep Kids Busy Over Break


Want to keep your children busy and entertained during a break and also monitor them from up close?

QiDZ introduces QiDZ A mobile app at home, a new addition with free home-based activities that children can do while they are on ‘break.’, AVAILABLE FOR FREE IN APPSTORE AND GOOGLE PLAY with worthwhile activities without leaving their home. QiDZ at Home empowers parents to take control of their children’s creativity and learning!

Staying true to being a one-stop destination for family-related fun, education and entertainment, QiDZ at Home includes arts and crafts activities, fun games, easy recipes for children, and online tools where screen time is used as a resource for learning.qidz-at-home-copy

About QiDZ

QiDZ mobile app was established in November 2017. It has reached more than 300,000 families who can search by location and check for activities in the vicinity, filtered by the kids’ ages and interests. The app is updated real time and allows parents to plan fun playdates with their friends and also post reviews of experiences.

Simona Agolini, QiDZ CEO and Co-founder, said: “This new addition to QiDZ is aimed to help parents in their child’s creative and educational development. With the current four-week break, we understand how difficult it can be for parents to keep kids busy at home, QiDZ at Home is a way to provide fun ideas and activities all in one destination.”

Brands and families who want to share unique ideas that can engage children at home and keep their attention to meaningful and educational experiences can email the company through

For more information, please visit the official website on or follow QiDZ on Instagram, Facebook, Twitter, and LinkedIn.


StartSmart Conference and Exhibition


StartSmart Conference and exhibition aims to encourage, motivate, and provide direction for local entrepreneurs.

Startup Investment Forum (SIF) | March 5-7

Startup Investment Forum (SIF) is a three-day exhibition aimed at providing startups and small businesses around the globe the opportunity to expand their businesses to the Saudi market and meet investors.

The program includes:

  • An exhibition for more than 60 international startup coming from different parts of the world, such as United Arab Emirates, Egypt, Lebanon, Turkey, Poland and Greece among others; in addition to 27 innovative Saudi Startups from MITEF Saudi.
  • Workshops delivered by leading executives from Prince Mohammad bin Salman College Business and Entrepreneurship
  • Elevator pitch to key investors lead by Saudi Venture Capital
  • Business meetings with investors and networking opportunities

Register now and be ready to engage and exchange.

StartSmart Conference | March 7, 4:00 – 8:30pm

StartSmart Conference is a one-day conference that inspires, connects, coaches, and informs entrepreneurs to succeed faster and smarter. It is a place where all entrepreneurs, angel investors, venture capitalist firms, students, business organizations and high leadership and executives from private and government sectors meet and engage.

The Conference this year will include an exciting agenda including 13 local and international speakers from prestigious universities and organizations like MIT, Imperial College, George Mason University, Global Entrepreneurship Network (GEN), Mohammad Bin Salman College (MBSC), King Abdullah University for Science and Technology (KAUST), Monshaat and more; two panel discussions exploring investment portfolios in international startups and foreign investment in local startups; local and regional successful case studies; exhibition where 65 Startups will showcase their projects to potential investors; and educational workshops for startups.

In addition to all of this, the winners of the 4th MITEF Saudi Startup Competition will be announced!

Register now and be part of this inspiring conference this year!


Talk of the Town


As they celebrate their 50th anniversary, GOODY affirms its mission for the upcoming 50 years with the help of Destination KSA magazine.

What better way to celebrate a 50-year anniversary than by throwing the biggest “toque of the town” event? In partnership with Destination KSA, GOODY hosted a special dining event called “toque of the town,” where they celebrated their 50th anniversary since the brand’s inception in 1969. The event highlighted Goody’s vision to provide its customers with the best-in-class products, and promised to live up to standards and raise their bar even higher for the next 50 years.

The event featured Saudi’s top 50 passionate foodies and chefs who got the chance to share their experiences with their audience. The food presented at the event was prepared by a group oWWf top notch chefs who used Goody’s signature products to give the attendees an unforgettable food experience. Some of the products included Goody’s salmon, pasta, ketchup and a wide selection of flavorful sauces along with Goody’s original peanut butter spread and date spread.

CEO of Basamh Group, Khaled A. Temairik, shared a few words at the event where he emphasized on Goody’s mission to continue its journey and evolve the food culture in the Kingdom over the next 50 years by committing to the company’s core values and providing innovative products that match all taste buds. CEO Temairik commented, “we at Goody have set out to become one of the leading multinational packaged food companies, driven by passionate people who are focused on building powerful brands. We are committed to adding quality to the lives of our consumers.  A Saudi success story with experience spanning across 4 decades, we present 200 different products to make our mark across the GCC and Sub-Sahara region. We have set our eyes to expand globally and we are all geared up to amaze the world.”

Towards the end of the captivating evening, Temairik took the time to thank all the attendees, including Destination KSA team and the 50 participating chefs who cooked with their hearts to satisfy our tummies. The top five winning chefs, Ammar Al Barakati, Sama Gaad, Lama Al Jahdali, Douha Al Otaishan and Hisham Baeshen, were congratulated and recognized for their tremendous efforts and talents.

Instagram: goodykitchen


“Fun” Dining: The Story


Rasoi by Vineet. Movenpick Hotel, Tahlia Jeddah.

“There’s no stiffness, no snooty service. It’s very humble, down-to-earth, and fun, with great food,” says Chef Vineet Bhatia of the restaurant Rasoi by Vineet at Movenpick Hotel Tahlia Jeddah. A firm believer in “fun” dining, the chef’s curation is all about “people coming together, breaking bread, and enjoying a great meal and evening out.”_def6657-copy

Touched by the rich culture and warmth of the locals during his visit to historical Jeddah, Chef Vineet drew inspiration from the spices, aromas, and colors he found there. “We wanted to bring old India and old Jeddah together in a very modern way.” The Chicken Habibi on the menu is chicken tikka on a labneh-and-tomato base topped with olives, zaatar, and sesame seeds – a delicious fusion of Indian and local flavors._def6651-copy

The signature Chocomosas, created in 1994 as a response to an English guest’s questioning of Indians’ ability to cook with chocolate, is a classic and not to be missed.

From starting the very first Rasoi by Vineet in Chelsea, to cooking from the heart and becoming the first Indian Michelin-star chef and global restaurateur, Chef Vineet’s legacy is remarkable, and Rasoi by Vineet, Jeddah is another proud extension of it. “Rasoi means kitchen in Hindi. The kitchen is where I’m the happiest – cooking, teaching, and looking after my guests behind stoves.”_def6567-copy

Live the story yourself and visit Rasoi by Vineet today for diversity in flavor and a time well spent.

Location: 2368 Hail St., Al Andalus, Jeddah
Tel.: +966-12-213 2000