Van Cleef & Arpels announced the opening of a unique pop-up on February 5, that celebrates the iconic moments of Alhambra in Centria Mall.
Faithful to Van Cleef & Arpels’ tradition of excellence, the Alhambra collection reflects all the expertise of a High Jewelry Maison. Created by Van Cleef & Arpels in 1968, the four-leaf clover-inspired Alhambra jewelry collection established itself as a timeless symbol of luck.
Reaffirming the timeless elegance of the Alhambra motif, this immersive experience through a guided tour around the popup of Van Cleef & Arpels, this experience is the first of its kind in the Kingdom where the Maison will present the collection’s enchanting story and its latest creations.
The popup nourishes and expresses the values of the Alhambra collection through four distinctive spaces. The first one highlights the timelessness of the collection and showcases historical aesthetics representing the first designs of Alhambra dating back to 1968. The second one features the inspiration of the collection – the four-leaf clover shape – displaying creations and worn views that have drawn on this iconic symbol of luck. In the third part dedicated to know-how, the rigorously selected, natural and precious materials highlighting the craftsmanship of Van Cleef & Arpels will be revealed. Creations like the Magic Alhambra long necklaces, a ring in guilloché yellow gold, and a jewelry watch taking its place in the collection will be displayed at the popup and boutique.
A celebration of the Maison’s creativity, the collection’s design and distinctive beaded silhouette are brought to life with a broad palette of natural materials. Different crafts have come together for each piece, ranging from the lapidary to the jeweler, from the stone-setter to the polisher.
On the creations in guilloché yellow gold, interplays of dazzling lines captivate the gaze with their solar reflections. The depth of the striations and their sun-shaped pattern bring a subtle relief effect to the surface, creating an intense circulation of light.
In addition to displaying the classic collections, the popup will also host a special origamist who will share hand-crafted lucky symbols with the visitors.
Offering their clientele an enchanting experience to discover decades of the Maison’s jewelry savoir-faire and illustrious heritage with Alhambra creations, Van Cleef & Arpels welcomes you to view several exquisite variations from this iconic collection at their pop up, which is open until February 25 and the boutique in Centria Mall.
Web: vancleefarpels.com
