Community, Online Magazine

Abdullah Al Hawas


Sending a positive message through storytelling.

This month we shine the spotlight on Abdullah Al Hawas, a man who chose to give back to his community in the most beautiful way possible: he chose to instill in children the values that will make them happy and productive members of their societies via storytelling. To do this, he created Kan Yama.


One of Kan Yama’s weekly storytelling sessions

Abdullah’s story began shortly after he graduated from Prince Mohammad Bin Fahd University with a degree in Mechanical Engineering. He joined Saudi Aramco and, after a brief stint as an engineer, Abdullah began developing programs for the King Abdulaziz Center for World Culture. It was here that Abdullah discovered his passion and love for developing cultural programs.

He currently works as a content creator for the center, designing, executing, and ensuring the quality of several such programs. As Abdullah put it, “Instead of working on machines, I decided to be a contributing factor in bettering the community.

Abdullah started Kan Yama back in 2009, dedicating an hour a week to reading books to children at cafes. Seeing how storytelling lit up the eyes of his young audience and brought smiles to their faces as he took them into magical worlds, Abdullah knew he had found his calling. The idea eventually grew and evolved throughout the years, resulting with a bigger Kan Yama team.abdullah-al-hawas3

Currently, the team consists of more than 300 men and women, ranging between the ages of 20-30, who choose to give back to their communities through a shared love of storytelling. These people use stories and interactive games to inspire more than 900 children weekly in 17 different cities within the Kingdom. Their reach also includes cities in Kuwait, Jordan, and Bahrain.


One of Kan Yama’s weekly storytelling sessions

Abdullah’s ability to grab children’s attention with a story that is simple and meaningful, and the good feels this gives him, is the foundation that Kan Yama was built on. Abdullah is driven and motivated by creating an encouraging and inspirational environment for both children and adults in the community. It’s all about building friendships, and creating sustainable community paths to improve the environment we live in.

Expanding on these ideas, Kan Yama has also developed and provided courses and workshops for children between the ages of 4 and 12. They have also created and produced musical plays that have been performed at national events such as the International Book Fair and other government-sponsored events, including one by the Ministry of Health and General Entertainment Authority, which drew a crowd of over 5,000 attendees. Kan Yama’s efforts to have a positive influence on the community has been nationally recognized, and the organization is set to receive the prestigious King Khalid Foundation Award this year.abdullah-al-hawas2

Abdullah believes the reason Kan Yama is so successful is due to a critical factor: trust. When we trust in a child’s ability to understand and process complex values, they, in return, trust us. Abdullah believes that we can easily shape a child’s thoughts and creative abilities, every time they acknowledge and notice the trust they see in our eyes, and he tries to achieve that through storytelling.

With the busy lives that we lead, and the different difficulties we go through, it’s nice to take a step back and go to the beauty and simplicity of life. Such an experience pushes away negative feelings of selfishness or materialistic thoughts; it makes us go back to pure, righteous values.


“A good cup of coffee, a beautiful story, good company, and positive thoughts – these are the simple things in life that make me happy. Values always come first, not money and not cost.” – Abdullah Al Hawas


Online Magazine, Self Care, Skin Care

Nature’s Essence In A Bottle – Must Haves To Get Your Glow


Let your inner Gaia glow.

Looking good while feeling good sounds divine, don’t you think? And we all hate breakouts, and to hide them pesky zits or blotches, we sometimes turn to products that end up causing more damage than good. Since we all feel the struggle, here’s a list of products that can be found locally to get your game face
on while remaining environmentally conscientious.


Day or night, you need a light moisturizer that lets your face breathe, but also nourish it with vitamins.

  • The Body Shop Vitamin C Glow-Protect lotion to treat dull, tired, grumpy skin and protect it from the sun.
    Earthy Status: Natural
    Price: SR 89body-shop
  • If you’re seeking face oils, it’s important to choose one that won’t clog your pores, like Argan Oil from Hayah Organics.
    Earthy Status: Organic
    Price: SR 80screen-shot-2017-10-09-at-11-40-41-am


If you want nice, even coverage that makes your skin look fabulous but doesn’t cause harm, give these products a try.

CLARINS Skin Illusion SPF 10, an oil-free foundation that combines mineral and plant ingredients, resulting in giving you a radiant and even complexion.
Earthy Status: Natural
Price: SR 205skin_illusion_pack

NARS Pure Radiant Tinted Moisturizer SPF 30 contains natural ingredients like turmeric and sea salt, and feels light on your skin.
Earthy Status: Natural
Price: SR 229nars


When you want your skin to have that glow, but don’t want to use harsh highlighters, these products are for you. Apply on your cheekbones, underneath your eyebrows and a bit on your chin.

  • The Body Shop InstaGlow has 3 shades: light, medium and dark.
    Earthy Status: Natural
    Price: SR 89body-shop-3
  • Feeling Younger Skin Tint from Lush. When oatmeal, cocoa butter and jojoba oils mix, they give a natural glow, and calm your skin.
    Earthy Status: Organic
    Price: SR 90lush


  • The lip balm for morning, night or sport time is Kiehl’s Lip Balm. Containing Vitamin E, it hydrates your lips.
    Earthy Status: Natural
    Price: SR 46kiehls-lip-balm
  • For a pop of color of lip balm and blusher, try The Body Shop’s Lip & Cheek Stain. It comes in 3 colors: Vineyard Peach, Dusty Rose and Bright Peony.
    Earthy Status: Natural
    Price: SR 60the-body-shops-lip-cheek-stain


  • Oils of Life from The Body Shop. 99% of the oils in it are of natural origin, such as black cumin oil from Egypt.
    Earthy status: Vegan
    Price: SR 139bs-54566001
  • Try Kiehl’s Midnight Recovery Concentrate. With pure essential oils, it works on restoring your skin’s appearance by the next morning.
    Earthy Status: Natural
    Price: SR 292kiehls-midnight-recovery-concentrate


  • Organic, antimicrobial chemical free deodorants. Saudi brand Hayah Organics has peppermint and lavender deodorants.
    Earthy Status: Organic
    Price: SR 60deo-new

Find these shops at RIYADH GALLERY Mall:
The Body Shop, Sephora, Kiehl’s, Lush

Hayah Organics
Instagram: hayah.organics



Fitness, Healthy Living, Online Magazine

Your Go-To Guide To Working Out in Sharqiya


Get Your Fit On.

Well, there’s only one way to maintain that summer bod: get off that butt and check out one of the gyms we’ve got listed out for you below. No slacking off!


Studio 55

This studio offers group classes that are all about teamwork and motivation. One of their most popular classes is their Spinning class, Ride 55. This class totally gets your heart pumping and burns those calories. Studio 55 also offers yoga, Zumba, kickboxing and a whole slew of cardio and fitness classes.

Membership: Individual sessions are SR 125, while packages range from five sessions (SR 625) to an annual 55-session deal (SR 5,500). You could also do unlimited packages (six months for SR 6,000 or a year for SR 10,000).

Location: Jamaluddin Al Afghani St., Al Ulaya, Khobar
Tel: +966-13-8340201
Instagram: fitstudio55


From their classes to their well-equipped gym floor, this fun, neat and elegantly designed fitness center in Khobar gives out major motivation vibes to get that workout going. NuYu offers flexible subscription plans for Pay&Play and FreePlay sessions.

  • Pay&Play are focused sessions in small groups that push you towards your personal goals. It’s perfect for when you get stuck in a rut and feel like you’re not achieving your goals.
  • FreePlay options offer a variety of classes in large groups such as step aerobics, body tone, yoga and Pilates to better get in touch with your mind, body and soul. NuYu runs over 90 classes per week and offers many class options suitable for everyone’s desires and abilities.

Membership: Packages start with a three-month subscription for SR 2,199.

Location: Dhahran Rd., Khobar
Tel: 920007576
Instagram: nuyuksa

Kangoo Club

kangoo-jumps-classes-costsUsing special kangoo boots, this group exercise is perfect for weight loss and improving posture. You have the option of bringing your own kangoo boots or buying them at the club.

They even have classes for teenagers and children.

Membership: Monthly subscription, starting at two sessions a week, with boots rental included, all for SR 750.

Location: Golden Belt Village, Badr St. and Zuhor St., Khobar
Mob: +966-567095565
Instagram: kangoo_club_al_khobar

Fit Club

Fit Club’s classes include Zumba, spinning, BodyAttack, Aqua, Yoga, TRX, belly dancing and much more.They offer subscriptions that includes access to workout machines, aqua fitness and sauna, weekly classes and personal training sessions.

Bonus points: This club has a daycare and a salon.

Membership: Packages start at three-month subscription for SR 2,250.

Location: Custodian of The Two Holy Mosques Rd., Thuqbah, Khobar
Mob: +966-593316060
Instagram: fitclubksa


AREKA Fitness Club

This hidden gem has been around since 1998! If you want to work out without having to wait for machines to be available (we feel the struggle), this is the right spot for you. AREKA insures that you follow through with your fitness goals: “We make sure that once you join the gym you should get our full service with a personal touch.”

Membership: AREKA offer three- and six-month subscriptions, and occasionally have special discounts.

Location: King Abdulaziz Rd. and Dhahran St.,Khobar
Tel: +966-13-8987088

Milo’s Gym

milos-gym-crossfit_khobar_2017_aa-1To all the CrossFitters out there, this is the new spot to hit in Khobar. CrossFit is made up of workout techniques and movements performed at high intensity, including gymnastics, weightlifting, running, rowing, powerlifting and more.

Membership: Milo’s offers one-month (SR 1,000), three-month (SR 2,500), six-month (SR 4,000) and 12-month subscriptions (SR 7,000). This includes full access to all the equipment at the gym and their various workouts.

Location: Tarek Bin Ziad St.,Khobar
Mob: +966-564569291

Power Gym

This classic gym has been around for more than 30 years and is the main spot for all those interested in bodybuilding. They currently have more than 20 locations within Sharqiya, all dedicated towards their goal of spreading the culture of fitness.Aside from bodybuilding, they also offer weight loss programs, soccer fields, swimming pools, table tennis and a whole lot more.

Membership: Packages range from three months (SR 500) and six months (SR 800) to a full year (SR 1,000).

Mob: +966-540042210


Fitness Time

fitnestime_dammam_2017_aa-1With endless locations throughout Sharqiya and the Kingdom, Fitness Time is the go-to locale for all your gym needs. They’ve got dedicated gyms for women in Dammam and Jubail.

Their Dammam location for women is especially nice. The gym provides a swimming pool and a volleyball/basketball court on the lower level. The upper level has various sections for spinning classes, Pilates, a functional training zone, boxing area, weights room and a group exercise hall that has step, body sculpt, fitness classes and much more.

Membership: Three-months (SR 1,750), six months (SR 2,850), and 12 months (SR 4,750).

Tel: 920003131
Instagram: fitnesstimesa

If You’re Looking for Personal Trainers:

  • Abeer Fahad, a Saudi fitness instructor offering Pilates and fitness classes.
  • Mona Samman, a certified ACE instructor, giving Zumba, yoga, Pilates and kickboxing sessions in Khobar.
    Instagram: monasamman
  • Belinda Martin, offering personal training sessions, Metafit and TRX suspension classes.
    Mob: +966-557922172
    WhatsApp: +61-403241090


Local Designers, Online Magazine, Style & Shopping

The Art of Fashion


The inspiring journey of Saudi’s premier fashion designer, Razan Alazzouni.

Saudi Fashion designer Razan Alazzouni’s love and interest in fashion, alongside her natural-born designing skills, has made her a top-tier fashion designer. The feminine and sculptural designs that she creates are worn by many Hollywood stars, such as Elizabeth Banks and Emma Roberts.razanalazzouni_khobar_2017_aa_4

Alazzouni graduated from The School of Museum of Fine Arts in Boston, Massachusetts and earned her degree in studio art with a minor in art history. For her final dissertation, her project entailed designing a fashion clothing collection using disposable paper and documenting people’s reactions to it. Everyone was so dazzled by her creativity that she ended up selling a dress out of that collection. Thus, her fashion design career began.1

Practically everything we see in her collections, from beading and embroidery to structure and cuts are inspired by art and sculptures. Alazzouni says that if she hadn’t pursued her passion in fashion design, she would’ve been a museum curator.

What’s noteworthy about Alazzouni’s story is that her two business partners are her sisters, so each one brings with them their own unique style and personality that provides enough differing opinions to achieve a well-rounded fashion house.screen-shot-2017-08-13-at-11-03-26-am

“To have a successful fashion house you have to have a certain style that’s distinct from other brands,” Alazzouni said. That’s why The Razan Alazzouni brand has its own classy, sophisticated and whimsical style. However, they do keep up with trends and the latest fashion forecast in terms of colors and cuts.screen-shot-2017-08-10-at-4-41-34-pm

Of course, any new business has its challenges. “At first, the idea was foreign and new to everyone,” said Alazzouni. “In a country where there were no fashion houses, I was starting something new. I was exporting clothing. Why do so, when I can simply import clothing?” Well, exporting has proven lucrative after all. They are currently based in Khobar, London and planning on opening a new office in Riyadh soon. Meanwhile, they’re now adding accessories and elegantly simple shoes to their ever-expanding fashion line.razanalazzouni_khobar_2017_aa_2

Alazzouni had parting words of advice for those who were just starting their fashion design journey. “If it’s easy, then it’s not worth it,” she said. “If you really want something, then you have to keep going no matter what until you find a solution. Have your own style that sets you apart and never imitate.”

Instagram: razanalazzouni


Business, Business Talks, Interview, Online Magazine

I Train, You Train


Building a training culture one course at a time.

Through his unique training programs and entrepreneurial spirit, Abdullah Al Zamil, partner in the Gulf Business Network Training Centre (GBNTC), is helping shift and shape the direction of development and change within Saudi Arabia.

2010: A Beginning of a Journey

After earning a bachelor’s degree in finance from Los Angeles, California, Al Zamil came back to Khobar and attended a business simulation game. “I saw four years’ worth of finance in three days,” said Al Zamil. An idea of implementing this business idea in Saudi was forming in the back of his head.


Finance simulation game in progress during a training session.

Al Zamil approached big companies in the area with the idea, but they weren’t interested. Then he had an opportunity to take a similar simulation program in Kenya about Train the Trainer, for those who were starting out their careers in the training field. The course gave him the ability to attract interested companies through presenting his simulation in a more appealing way.

The Next Big Step

Al Zamil formed a team of three to take things forward and they eventually got their first contract ever with the Saudi Electricity Company. They performed a trial simulation for 20 employees and it went so well that they ended up expanding it to 2,400 employees.

With that success in hand, they performed the same service for the National Water Company and several governmental entities. “I was really excited to get a phone call from Dubai for a training program,” said Al Zamil. “The Entrepreneurship Challenge” was meant for families who wanted to expand on their ideas to start a business.

The Glass is Half Full

Unfortunately, companies started cutting down their budgets for training as the economy struggled in 2016. Undeterred, Al Zamil thought: why not implement workshops for the public? He posted a social media ad for a trial simulation program, Finance for Non-Finance: Learn Finance in Three Days.

“I realized the power of social media on that day,” said Al Zamil, as many people attended the course. Better yet, companies wanted to partner up and start implementing these new training programs. Thus, he partnered up with GBNTC.

He began offering courses throughout the country, and even expanded his roster of courses to include a barista workshop, jewelry design, styling, cake decoration, pottery making, photography and art and crafts.

“We want to be a unique training center that provides training programs that do not exist here,” said Al Zamil.

Tel: 920017217
Instagram: gbntc
Twitter: gbntc
Facebook: GBNTraningCentre


Business, Online Magazine

Creative Office Space


Spruce up your desk with these fun ideas.

  • Invest in a good chair

chairFirst thing’s first: which item in your office do you use for hours on end and can affect you the most? A comfortable chair. Be kind to your back and neck and find your perfect fit at Creative Home. Can’t buy a new chair? Next best thing: add a comfy cushion from Zara Home.
Instagram: creativehomesa / zarahome

  • Add a bright lamp

lampNever underestimate how much good lighting can improve your space and your mood. This is especially a great option if you’re working in a place that doesn’t get much sun.
Instagram: a_qantara

  • Having a bad day? Add fresh flowers or a plant to your desk

houseplantNot only will flowers and plants make your desk look prettier, they’ll distract you from being in an office setting and will breathe a little life into your surroundings.
Instagram: jau_flowers

  • Express your personality with a picture

catsIt could be a picture of your kids, family members or even pets – for all the cat and dog lovers out there! (Madame Coco)

  • Find a desk organizer

traysDoes your desk look messy and unorganized? Organize your supplies in some lovely boxes or trays from Posta Gallery.
Instagram: postagallery

  • Add some wall art!

Add framed paintings, pictures or decoration stickers to your wall. This will completely shift your old plain, boring desk. It’ll be like having a brand-new work space.
Instagram: ashaia_sa

  • Add a small mirror

small-mirrorUnconventional? Yes. Better ambiance? Yes. Bonus: Your desk can double as a vanity table.
We Recommend: IKEA

  • Invest in the best notebook/planner

planner2What’s work or school without an efficient planner or notebook? they keep your schedule and plans aligned, so make sure to get a creative and colorful one that best fits your taste.
We Recommend: Jarir Bookstore

  • Cups

Tidy up your work space by sorting out your pens and pencils into cups or mugs. Tip: You don’t need to buy a fancy cup; it could be a nice mug that you’d gotten as a gift.
We Recommend: Desert Designs


Why buy when you can make your own?

  • Notebook Fun

creativeofficespace_khobar_2017_aa-3Remember designing your notebook covers back in middle school? Well, we’re going to take you back in time and revive that habit. Get some glittery colored paper to cover up that dull notebook, then make sure to adorn it with an accessory for that personal touch. We used this golden earring to give it a simple yet classy style.

  • Folders and Binders

Those folders and binders of yours seem awfully bare and cold. You know what they need? Fabrics! Choose between single-colored or floral fabrics to breathe some life into them.

  • Mason Jars for the Win

creativeofficespace_khobar_2017_aa-4This is one of the easiest accessories that you can get creative with. These jars can hold your pens, pencils, markers and whatever other accessories you have strewn about your desk. Here is a simple idea for some inspiration.

  • Shoebox Minus the Shoes

creativeofficespace_khobar_2017_aa-5Don’t you love it when you buy new shoes? We do too! But, that’s not the point here (sorry); having an empty shoe box to organize and de-clutter your desk is.

Tip of the month: Never throw away your shoeboxes; you can re-use them later.

  • Binder Clips for a Clutter-Free Desk

Tired of having your wires all tangled up? Add a binder clip onto the edge of your desk to organize these wires. You now have an organized-looking desk with minimal effort.

Say goodbye to tangled wires!


Fashion Trends, Online Magazine, Style & Shopping

Personal Baggage


Your bag is the true window to your soul.

They always say not to judge a book by its cover, but you can totally call out what kind of student you are based on the contents of your bag.

1. For the Design Student:

desbag_3Bag: Rebecca Minkoff expresses the creative, artsy personality of a design student.
Sunglasses: Al Bashwari
Phone case: Ashaia_sa
Notebook: Centerpoint
Rubix Cube: Virgin Megastore
Fujifilm Instax: Jarir bookstore

2. For the Business Student:

bussbag_2-copyBag: Business students are always on-the-go. A practical, yet stylish bag is all they need. Michael Kors – Mall of Dhahran
Sunglasses: Al Bashwari
Keychain and Laptop Stickers: Virgin Megastores
Water Bottle: Ikea

3. For the Tech Student:

tecbag_4You can find everything that’s tech savvy in a Tech student’s bag.

Bag: (Any D&D fans in the house? Yup, that’s a Bag of Holding)
Beats: Virgin Megastore
Hard Drive: eXtra
Fan: SACO Hardware

4. For the Med Student:

medbag_1-copyWho’s busier than med students? Let’s find out what they usually carry on a busy day.

Bag: Mango – Dhahran Mall
Tablet: eXtra
ID Holder: Jarir Bookstore


Online Magazine, Self Care, Skin Care

Soaking Up the Summer Sun


Here are some tips for safe tanning.

Summer is here! It’s finally time to hit the beach, bask in the sun and get that summer tan and glow going. Ah, but wait, let’s make sure we get that lovely glow while avoiding any mistakes that could harm our skin. How do we do that and with what creams? Well, ahem, we’ve got you covered! (pun totally intended)

Sun Bathing Dos and Don’ts:

  • Do apply sunscreen. This is the most essential part of protecting your skin during the summer. It’s recommended that you apply it daily regardless of tanning.
  • Do choose the best tanning and sunscreen lotions. If you have a light skin tone, you are at a higher risk of getting exposed to UVI rays. Therefore, pick a sunscreen that contains at least SPF 30. (Neutrogena Ultra-Sheer Dry-Touch Sunscreen. Broad Spectrum SPF45)3089379_67cc6935-57f6-4c84-bf1c-0ff97080f498
  • Do wear sunglasses and a hat (bonus points for the floppy variety). Hats can protect you from getting heat stroke.81ptjqel8bl-_ul1500_
  • Do drink a lot of water while tanning. Staying hydrated while getting exposed to the sun is a must.
  • Do protect your hair and apply a good oil to take care of it. (NUXE Huile Prodigieuse Multi-Purpose Dry Oil)sd_07_t23_4306b_nc_x_ec_0
  • Don’t wax or shave within 24 hours of tanning. Skin can be sensitive and exposing it to the sun could cause skin irritations, breakouts and possibly burns.1-font-b-razor-b-font-handle-4-font-b-razor-b-font-blades-manual-shaving
  • Don’t spend more than 2-3 hours of tanning a day.
  • Don’t forget to moisturize after that sun exposure. (Moisturizing & Regenerating After-Sun Balm from Sephora).sephora_3378872095439_main_1

Hang on, maybe the beach is too far, the weather is too humid or you just want all the joys of tanning without getting exposed to the sun? Yup, you guessed it: let’s talk about self-tanning.

Self-tanning dos and don’ts:

  • Do pick the best self-tanner product for your skin tone. There are self-tanners for both light and dark skins. (Hoola Zero Tanlines Allover Body Bronzer from Benefit Cosmetics. It’s a gel body bronzer with a custom sponge applicator for a mess-free, matte-bronze finish.)s1790427-main-zoom
  • Do read the instructions on the bottle to insure you are using it correctly.
  • Do exfoliate before applying your self-tanner. Exfoliating will remove the dead skin cells, making it smoother to apply evenly on your skin.2b119b1a-865b-418c-ad33-fc5a529da318
  • (If you’re still going to do this outdoors) Do apply sunscreen before the self-tanner.
  • Don’t use your bare hands while applying the tanner. Use a glove or mitt for better application.s1298314-main-zoom
  • Don’t swim or shower until 4-6 hours after applying the self-tanner.

Web: /



Gowns and Suits and Jeans, Oh My!


Our coverage of the recent Arab Fashion Week

Founded back in 2014, Arab Fashion Week is a yearly fashion show in Dubai, UAE that is hosted by The Arab Fashion Council. What makes this show especially impressive is that it’s now considered one of the five most important fashion shows and has been added to the International Fashion Week calendar right alongside New York, London, Milan and Paris.aa-1-copy

Following that international lineup, Dubai’s edition makes sure to not focus solely on designers in the Arab world. This year, for example, showcased many International designers such as Laura Mancini, Next Generation, Marchesa and Laquan Smith. This gives everyone the chance to expand their market and set up their brands in Dubai and within the Arab world.dress1

What makes Arab Fashion Week unique is that they just started a new fashion concept of “Ready-Couture” collections. Dubai is currently the only city in the world that implements Ready-Couture fashion shows and holds them twice a year in May and December.marchesa-bridals-collection_source_2017_2-copy

Highlights from Arab Fashion Week 2017

We noticed floral and pastel looks for the Fall/Winter 2017 collections, particularly in Bruno Caruso’s collection. I guess florals aren’t only for the summer!e54937043e5d1805dbfa959f7d248899

Meanwhile, bridal gowns were the highlight of the week as many designers, including Speranza, Slwya Romaniuk and Marchesa Bridal, showed off a bounty of breathtaking designs. Marchesa Bridal’s collection was especially mesmerizing with its elegant yet modern “Disney princess gown” look.


Rad Hourani


Leather was dominating the runway with Laquan Smith’s awe-inspiring collection which included skirts, jackets, dresses and thigh-high boots. laquansmith_source_2017_2

Not to be outdone, men’s fashion had great representation thanks to designers Rad Hourani and Jenanne Filat, showing off everything from clean-cut suits to classy and laidback winter coats and jackets.

Zoe Eckett

Zoe Eckett

Finally, we can’t end this coverage without highlighting the beautifully modest collections by Bekraf, and Zoe Eckett. They had a strong Middle Eastern style that was inspired by jalabiyas and abayas.

Location: Dubai
Instagram: Arabfashioncouncil

Mother and daughter team Suzan Farhoud and Leen Al Shieshakly were the only Saudi designers at Arab Fashion Week this year, representing their brand “Jeans Couture.”jeanscouture_source_2017_1

Even though Farhoud started with a bachelor’s degree in business administration, she still pursued her passion in jewelry design and interior decorating. This fed directly into her love for oriental and European art, not to mention a particular fascination with jeans and European fashion.jeanscouture_source_2017_2

Meanwhile, her daughter Al Shieshakly got her bachelor’s in entrepreneurship with a minor in public relations. Later on, she followed her dream of becoming a visual merchandiser and studied fashion merchandising. She became the head of Visual Merchandise for Bergdorf Goodman and worked with high-end designers such as Christian

Between Al Shieshakly’s solid background in the fashion industry and Suzan’s artistic style and love for jeans, the duo came up with the idea of creating a chic and classy denim fashion brand. Thus, Jeans Couture was created.screen-shot-2017-06-12-at-11-41-37-am

We spoke to Jeans Couture and we learned that their inspiration for the FW17’ Collection came from Spain and Spanish music and rhythm. That’s why we notice their designs having rhythm, movement and layers. “We always like to combine our Eastern and Western heritage. Spain is one of the countries that has a beautiful culture with its music and clothing”.1234

The brand’s concept revolves around the phrase: “Couture art-to-wear and attachés for confident, elegant and cosmopolitan women.”

Their plan is to be a leading denim brand for art-to-wear couture of luxury clothing and handbags; without the use of fur and leathers.890

Leen’s advice to Saudi designers who are just starting out their careers in the Fashion industry was: “Patience. You have got to be patient because it really does take time for something to boom. Especially that this is a product market not a service market.”

Instagram: JeansCouture


Hair & Makeup, Online Magazine, Self Care

Do the ‘Do


Up your hairstyle game.

Are you looking for cute and easy summer hairstyles? Summer time calls for simple and effortless hairstyles, like braids and half updos. We’ve picked out some easy ones for you that can be done at home.

Your Favorite Childhood Hairstyle is Trendy Again!

This braid look is easy and requires very little effort. If you have curly hair, you’ll need to blow dry it first.

Section the front of your hair into two medium-sized sections. Twist them, pull them back towards the middle of your head and secure them with hair pins. Then, braid the rest of your hair.

Loosen up your braid so you can give it that natural look and, if you like, you can add these beautiful floral accessories that can be found at H&M, Forever 21 or Zara.summerhairstyle_khobar_2017_aa-2

Side Braid Pony

Why go for a normal ponytail? Upgrade it by sectioning the front of your hair and doing a side braid. Pull the braid back and twist the end of it on the base of the ponytail. Voila!

This would also be perfect for messy, post-beach hair.

Want to give it a classy look? Find these pieces at H&M!summerhairstyle_khobar_2017_aa-3

Half Updo for a Quick Hairstyle

Have no time in the morning for braids? Don’t you worry. If you have natural wavy hair, this is an option for you. But, you can also curl it with a curling iron, or straighten it if you want a sleeker look.

Section the front of your hair into two sections. Do a loose twist on both sides and pull them back towards the middle of your head, making sure the sectioned ends are tucked in underneath the twisted sections. Then, secure them with hair pins and let your hair down.summerhairstyle_khobar_2017_aa-4

Add a nice hairpiece or you can even wear a floral crown!

Hairstylist credits:
: mno.36