AMC Cinemas Opens “AMC Karam 5” as the First Cinema in Al Majmaah Governorate


AMC Karam 5 will be the first cinema in the governorate and has 5 screens offering luxury auditoriums featuring best-in-class projection, sound, and seating and is the latest effort in an ongoing program to provide state-of-the-art cinemas across KSA.

Riyadh, Saudi Arabia, December 31, 2020 – AMC Cinemas, in yet another milestone to develop the moviegoing experience in Saudi Arabia, has opened its seventh location in the Kingdom, in Karam Mall at Al Majmaah Governorate, 200 km north of the capital, Riyadh. AMC Karam 5 is the first cinema in the governorate and will offer moviegoers the same high standards they have come to expect and enjoy from AMC Cinemas.

AMC Karam 5 is another impressive step in the rapid evolution of the cinema experience in Saudi Arabia. Every auditorium will be fully equipped with a massive screen, 4K Barco Laser Projector, immersive surround sound, with Luxe Recliner and Plush Rocker seating throughout. Following this launch AMC Cinemas seeks to reach the largest possible number of movie lovers around Saudi Arabia, a goal which is in line with the government plans to diversify entertainment content as well as providing new experiences to suit the tastes of all the different audiences in several cities and governorates around the Kingdom.

Speaking on the occasion of the opening John Iozzi, CEO & Managing Director of AMC Cinemas said, “This is a big, positive step to cater to cinema audiences in the various governorates of Saudi. Our goal is to provide an innovative and creative cinematic experience for cinema lovers, by maintaining international standards as we continue to support the Kingdom’s 2030 vision, which focuses heavily on improving the entertainment sector. This is a vitally important part of the components of the Quality of Life program and motivates us to continue our efforts to build and provide innovative cinema that suits the tastes of all our customers around the Kingdom of Saudi Arabia.”

Since the opening of AMC Karam 5 in Al Majmaah, the number of AMC Cinema locations in Saudi is increased to seven locations – five in Riyadh, and locations in each of Hafar Al-Batin and Al Majmaah governorates.


Sports for All Federation Announces the First Ever Global Goals World Cup Saudi Arabia


Inaugural Global Goals World Cup Saudi Arabia will take place throughout 2021 and invites women to uplift their communities through team sports, combining sports, and the United Nations’ Sustainable Development Goals.

  • The winning team will progress to the next Global Goals World Cup in New York, where they will compete against teams from around the world in the finals
  • 2019’s GGWCUP runners up, the Saudi Greens, are the official ambassadors of GGWCUP Saudi Arabia


(Riyadh, Saudi Arabia) December 27, 2020 – The Sports for All Federation (SFA) announced its first-ever Global Goals World Cup (GGWCUP) in Saudi Arabia, encouraging women across the country to participate in sports, boosting the overall health of the community.

The SFA is inviting women across the Kingdom to take part in GGWCUP Saudi Arabia by forming teams and hosting events, activations, and programs based around the United Nations’ Sustainable Development Goals (SDGs), thereby using sport to engender social good and create lasting positivity in their local communities. global-goals-world-cup-saudi-arabia-staged-by-saudi-sports-for-all-federation-1

The initiative will take place over a series of months in 2021, culminating in a 5v5 (five-a-side) community football tournament that will give participants a final opportunity to advocate for their chosen SDG. The winning team of the tournament – based on how well they take action for their goal on and off the field – will go on to compete at the final Global Goals World Cup in New York City with the team travel and gear fully sponsored by the SFA.

Launched in 2015, GGWCUP is described as the ‘social good world cup’, featuring all-women community-level teams from around the world – united by a drive to create meaningful social impact and a love of physical activity. The initiative uses the power of sport to take action on the UN’s 17 SDGs; motivated by a love of the game and the desire to improve local communities.

“The initiative is aligned with SFA’s own focus on wellness, community participation, and the SFA’s desire to play a leading role in fostering positive impact and lasting change. GGWCUP Saudi Arabia will be delivered as part of the Quality of Life program, a vertical of Vision 2030, and as part of the Federation’s ongoing commitment to increase participation in physical activity,” said SFA Managing Director Ms. Shaima Saleh Al-Husseini.

“The close guidance of the Ministry of Sports together with the support of the Saudi Arabian Olympic Committee has allowed this program to lift off with extreme excitement matched by preparedness,” Ms. Al-Husseini added. “GGWCUP Saudi is ready to bring the UN Sustainable Development Goals to life!”

“We are proud to bring the GGWCUP to Saudi Arabia for the first time in strong partnership with the Sports for All Federation. They are truly advocates in their way of recognizing the value of sports for the Global Goals,” said GGWCUP Founder Ms. Majken Gilmartin, adding that the Saudi Greens’ impressive participation and dedication to the Sustainable Development Goals distinguished the female athletes as sports leaders.

Indeed, the overall aims of the SDGs run parallel to Vision 2030 and the SFA. Adopted by all of the United Nations Member States in 2015, the goals are a universal call to action to end poverty, protect the planet, and ensure that all people enjoy peace and prosperity by 2030.

The clearest alignment between the SDGs and SFA are goals number three: ‘Ensure healthy lives and promote well-being for all at all ages’, and goal number five: ‘Achieve gender equality and empower all women and girls’. By activating public spaces, launching community programs, and encouraging the participation of everybody in society, regardless of age, gender, ability, or location, the SFA is helping to achieve these particular goals.

Other SDGs that stand out as aligned with SFA are goal number eight: ‘Decent work and economic growth’, goal number 10: Reduced inequalities’, goal number 11: ‘Sustainable cities and communities’, and goal number 17: ‘Partnerships for the Goals’.

A further link between the SDGs, GGWCUP, and SFA is the Saudi Greens – the Kingdom’s first team to compete in the global challenge that was formed under the auspices of the Federation – clearly advocating for SDG number five.

The Greens secured second place in GGWCUP 2019 in New York, having had a successful showing at the semi-final GGWCUP event in Denmark earlier that year. Made up of members from different community sports groups from across the Kingdom, the Saudi Greens came together to play for UN SDG No. 15: ‘Life on Land’.  They focused on reusable plastics and the devastating effect these plastics have on the environment.

The Greens continued their association with the Global Goals World Cup earlier this year when team players held online workout sessions as part of the GGWCUP Club House virtual fitness program. Participating alongside athletes from all over the world, three of the Greens team members staged a total of 10 online training sessions each themed with a different SDG. The team’s link with GGWCUP will take on a more local angle next year, as official ambassadors of the inaugural GGWCUP Saudi Arabia.

The application process for the program is already open for women aged 18 years or older who interested in taking part in the event. Registration closes on February 1, 2021.

To apply, simply form your team of eight including one coach, choose a team name and SDG, and register on this link. Once you have applied, start to brainstorm with your team on how to use your SDG to do good in the community, and start planning your community work.

When your team has been accepted, submit your team photos, player names, and a description of your SDG initiatives on the website. There is no requirement on the number of initiatives that you must execute. Teams are encouraged to beginning planning and executing innovative community social good events, and share the results and progress on Instagram and Twitter tagging @Saudi_SFA @GreensSaudi @GGWCup and using these hashtags #GGWCUP and #GGWCUPKSA.

Finally, teams will participate in the GGWCUP community tournament, competing in games lasting eight minutes each. The winning team will be decided by a combination of factors, including the number of goals scored during the games, how they engage the crowd during the games, how well their uniforms reflect the team’s theme, and the positive impact their efforts had on their communities prior to the tournament.

Gather your teammates and register now: REGISTER HERE


Challenge Team Announced as the First-ever Winner of the Saudi Community-level Women’s Football League Finals


24 community-level teams from Riyadh, Jeddah, and Dammam competed in the WFL’s first season.

  • A total of 50 matches were played between November 17 and December 17 with a total of SAR 500,000 in prize money awarded
  • Challenge won the Champion’s Cup in the WFL’s final match of the season

December 18, 2020 (Riyadh, Saudi Arabia) – Marking a historic moment in sports in the Kingdom of Saudi Arabia, the community-level Women’s Football League (WFL) saw a rousing finale to its first season with Challenge Team taking home the Champion’s Cup and an award of SAR 150,000.image-2-%d8%b5%d9%88%d8%b1%d8%a9

Developed by the Saudi Sports for All Federation (SFA) with the close guidance of the Ministry of Sports, and supported by the Quality of Life program, the WFL commenced gameplay on November 17, 2020, with the participation of 24 teams from Riyadh, Jeddah, and Dammam, and participants ranging in age from 17-30.

The first League of its kind in the Kingdom, the gameplay season included a city qualification round and culminated in the Champion’s Cup, which included the finalists from each city along with the best second-place team. The finals began on December 10, with the semi-finals between Eastern Flames vs. Challenge Riyadh, and Jeddah Eagles vs. The Storm, to have the final match between Challenge Riyadh vs. Jeddah Eagles played on December 17.image-1-%d8%b5%d9%88%d8%b1%d8%a9

HRH Prince Khaled bin Alwaleed bin Talal, SFA President, and Ms. Shaima Saleh Al-Husseini, SFA Managing Director, as well as senior SFA team members all attended the final awards ceremony. Prince Khaled awarded the Champion’s Cup first place to Challenge Team and the prize of SAR 150,000, the Champion’s Cup second place to Jeddah Eagles Team and SAR 50,000, the Champion’s Cup best team to The Storm and SAR 10,000, the best goalkeeper to Hessa Al Sudairy (Jeddah Eagles) and 10,000 SAR, and the top scorers Dalia Abu Laban (Storm), Taqwa Alduraidy (Challenge), and Farah Jefry (Jeddah Eagles) with total prizes of SAR 10,000. The ceremony also honored the first and second-place teams from each city, as well as the top scorers and best goalkeepers from the city qualification round.

“The Sports for All Federation, with the strong support of our Minister of Sports, HRH Prince Abdulaziz bin Turki Al-Faisal Al Saud, was proud to award the first-ever winners of the Women’s Football League. This landmark moment in our country’s community-level sports history could not have been possible without the vision and forward trajectory laid out for us by His Majesty King Salman, and HRH the Crown Prince, Mohammed bin Salman,” said Prince Khaled.image-4-%d8%b5%d9%88%d8%b1%d8%a9

“The determination that our WFL players showed was only matched by the coaches, referees, and on-group support team. I congratulate you all on living up to the high standard that His Majesty and His Royal Highness have set for us, today you have made Saudi proud,” he continued.

The WFL Committee announced the top scorers and best goalkeepers for the group stage in each city. The top scorers from Riyadh were: Sara Al Hamad from Sama Team and Nour Ibrahim from AlYamamah Team, Jeddah’s top scorers were Berine Sadakah from Jeddah Eagles Team and Taqiyah Rashwan From Miraas Team, and Dammam’s top scorers were Carlota Loza from United Eagles Team and Maryam Al Angary from Eastern Flames Team. Additionally, the best goalkeepers from each city were Afaf Al-Mutairy from Riyadh’s Challenge team, Hessah Al Sudairy from Jeddah Eagles, and Victoria Harrod from Eastern Flames.

Initially launched in February 2020, both teams and individuals were welcomed to register for the WFL until the end of September. In total, 24 teams participated across the three regions, with four of the teams newly formed. The players on the new teams were individuals who had the passion to play football but were not yet part of an official team.

As part of the SFA’s initiatives to encourage female sports participation, and with a view of developing and enhancing infrastructure for women in sports, the WFL committee assigned a team of coaches to the newly-formed individual teams comprised of four international coaches and four local coaches. 12 of Asia’s best female elite referees were flown to Saudi to referee all WFL matches, as well as training 40 Saudi junior female referees. The first on-ground training of its kind, learning took place in workshop delivery and practical coaching to upskill local sports talent.

Prior to the League kickoff, teams were sorted into groups following a virtual draw, with all team managers online to observe the procedure and announce the league schedule. In addition to strict adherence to the Health and Safety Precautions Protocol laid out by the Ministry of Sports and Weqaya (National Center for Disease Prevention and Control), firm measures were applied during all match days that included social distancing, minimizing physical engagement, and periodic COVID testing prior to matches for all teams, staff, and organizing members on-ground.

The Group stage began on November 17 in Riyadh and Jeddah with a total of 21 matches in each city, and the final knockout match between the two group leaders in each city to allow the city champion a secured slot in the Champion’s Cup. The Eastern region began on November 18 with a total of four teams in one single group and a total of six matches – the group leader was the automatic qualifier to the Champion’s Cup.  In addition to the city winners, the second best-team – The Storm, Jeddah – based on points also qualified for the Champions Cup. Once the group stage concluded, the runners-up for each city were the Sama team from Riyadh, The Storm team from Jeddah, and Al Mamlakah Team from the Eastern region.

During the group stage, the three sets of prizes were SAR 60,000 for first place, SAR 20,000 went to second place, top scorer SAR 5,000 and best goalkeeper SAR 5,000, a total of SAR 270,000 for the group stage, while the Champion’s Cup divided the remaining SAR 230,000 in awards. Across the group stage, a total of 316 goals across 48 matches were scored and split between 139 goals in Jeddah, 108 goals in Riyadh, and 69 goals in the Eastern region.

The WFL will resume in 2021.


AMC Cinemas new IMAX® with Laser now open at Al Khair 9


The first cinema in Riyadh to feature IMAX with Laser Technology, IMAX’s most advanced theater experience.

Now screening Wonder Woman 1984

Riyadh – December 17, 2020 – AMC Cinemas has announced that guests visiting AMC Al Khair 9 will now be able to enjoy the IMAX Experience® at its newly opened IMAX® auditorium, featuring IMAX® with Laser Technology. The IMAX Experience® includes a next-generation laser projection system with a 12-channel sound system which is exclusive to IMAX auditoriums. AMC Al Khair 9 is the first cinema to offer the IMAX Experience® in Riyadh and has opened with the latest Hollywood blockbuster, Wonder Woman 1984.

Wonder Woman 1984 includes sequences shot with IMAX film cameras and shown exclusively in IMAX cinemas these sequences will visually expand to fill the entire screen, allowing moviegoers to experience up to 26% more picture.

IMAX with Laser is IMAX’s most advanced experience. Immersive by design, IMAX with Laser has been developed from the ground-up to deliver crystal clear, lifelike images and precision audio for a moviegoing experience unlike anything else. It is set apart by a groundbreaking 4k laser projection system that features a new optical engine, custom-designed lenses, and a suite of proprietary technology that delivers brighter images with increased resolution, deeper contrast, and the widest range of colors exclusively to IMAX screens.

IMAX with Laser also features IMAX’s 12-channel sound technology with new side and overhead channels which deliver greater dynamic range and precision for the ultimate in audio immersion.

AMC Al Khair 9 guests will also experience AMC’s luxury auditoriums featuring the signature Luxe Recliner seating along with:

  • Crystal Clear IMAX Laser Projection: Increased resolution, sharper and brighter images, deeper contrasts, and the widest range of colors deliver the most-life-like visuals for moviegoers.
  • Next Generation IMAX Precision Sound: Patented speakers deliver striking clarity and depth alongside perfected tuned sound and evenly distributed audio throughout the auditorium.
  • IMAX Immersion by Design: Custom-designed auditoriums with stadium-style recliner seating for clear and comfortable vantage points from every seat, as well as custom screens for the brightest images.

AMC’s first IMAX Experience® debut at Al Khair 9 will be followed by AMC Hafr Al Baten 8 with 11 AMC Cinemas across Saudi Arabia expected to offer the IMAX®  with Laser experience by 2022.


Global Technology Brand OPPO Achieves Fifth Most Popular Smartphone in the Kingdom


Year-on-year growth of 124% sees it eclipse other well-known manufacturer

Success follows less than two years after the global brand launched in Saudi Arabia.

Riyadh, Saudi Arabia, 9 December 2020: Global technology brand OPPO has demonstrated incredible growth since it launched in Saudi Arabia in 2019, racing up the rankings to overtake other established brands to become the fifth most popular smartphone in the Kingdom.

According to global technology market analyst firm Canalys, OPPO’s year-on-year growth in the Kingdom stands at 124%. OPPO’s continuous growth in the Kingdom is reflected in its fifth worldwide ranking. According to third-party research firm’s data, OPPO has experienced international year-on-year growth of 396%, securing its top-five position across all smartphone vendors.

OPPO Director of Strategy & Planning, ME, Fadi A. Abu-Shamat said, “OPPO has been a leading global technology brand since 2004. We are dedicated to providing products that seamlessly combine art and innovative technology.”

“We inaugurated our operations in Saudi Arabia in 2019, after starting our journey in the Middle East and Africa in 2015. In order to empower our presence, we have invested heavily in research and development and focused on the insights of local consumers in each country in order to meet core needs, engage with young customers and provide optimum customer service.”

“In the past year OPPO has adjusted its product line in the Middle East including the launch of its flagship OPPO Find X Series and the introduction of the OPPO Reno Series, and we will continue to evolve our local product line to offer more premium series to consumers in the region.”

He added, “OPPO believes in “Technology for Mankind, Kindness for the World” that the purpose of corporate innovation should be people. OPPO uses technology to empower people to capture the beauty around them and to unleash their imagination of the future; thereby helping everyone get the best out of life. Accordingly, we’ll set forth the ‘3+N+X’ technology development in hardware, software, and services, which help OPPO to bring an integrated smart life to users worldwide.”

Last month, OPPO INNO Day 2020 revealed the new AR Glass 2021 and the OPPO CybeReal, marking its further exploration and deployment in these core technologies. Compared to its predecessor, the OPPO AR Glass 2021 has been improved in terms of the wearing experience, optical functions, interaction, and content ecosystem. To further build the digital world, OPPO launched OPPO CybeReal that enables real-time high-precision localization and scene recognition using IMU, GPS, Wi-Fi, Bluetooth, and network information as well as the SLAM and AI scene-recognition algorithms.

OPPO’s business covers 40 countries with over six research institutes and four R&D centers across the world. Last year, the company pledged USD 7.2 billion in R&D over the next three years to promote research in frontier technologies like 5G/6G, artificial intelligence, AR, and big data, as well as building core underlying hardware technologies and software engineering ability.


AMC Cinemas Opens its Fifth Location in Riyadh


AMC Azizia Plaza 3 offers luxury auditoriums featuring best-in-class projection, sound, and seating and is the latest effort in an ongoing program to provide state-of-the-art cinemas across KSA.

Riyadh, Saudi Arabia, December 3, 2020 – AMC Cinemas, in yet another milestone to improve the moviegoing experience in Saudi Arabia, has opened its fifth movie theater in Azizia Plaza in southern Riyadh on 3rd of December 2020, which offers moviegoers the same high standards they have come to expect and enjoy from AMC Cinemas, including best-in-class projection, sound and seating, exceptional food and beverages and five-star service. The result is an industry-leading auditorium experience found nowhere else in the Kingdom.

Speaking on the occasion of the opening John Iozzi, CEO & Managing Director of AMC Cinemas, said: “It gives us great pleasure to have opened our newest location in the Kingdom at Azizia Plaza in Riyadh, providing yet another state-of-the-art cinema for Saudi families to enjoy the latest movies. AMC Azizia Plaza 3 is part of our continued expansion across Saudi Arabia and we are excited to bring our brand of the first-class cinema experience to a new audience. We are committed to supporting the goals of Saudi Arabia’s Vision 2030 plan to improve the choice and quality of entertainment under the Quality of Life Program. We will continue to provide innovative, luxury cinema formats for every taste as part of our ongoing development program across the Kingdom.”

AMC Azizia Plaza 3 is another impressive step in the rapid evolution of the cinema experience in Saudi Arabia. Every auditorium is fully equipped with a massive screen, 4K Barco Laser Projectors, immersive surround sound, and Luxe Recliner and Plush Rocker seating throughout. Every seat also includes a table and USB charging port for ultimate comfort.

With the opening of Azizia Plaza 3, there are now six AMC cinemas in KSA – five in Riyadh and one in Hafr Al Batin.

For further information and a list of upcoming films and screening times, please visit:


Netflix Launches Eight Films Partnership with Telfaz11 Studios


Netflix, the world’s leading entertainment service, and Saudi Arabian production and financing group Telfaz11, have struck a partnership to produce eight new films, with the first project coming to life in late 2021.

This partnership comes after the incredible success of Telfaz11 and Netflix’s award-winning film collection collaboration, Six Windows in the Desert. In its wake, Netflix is investing in Telfaz11’s creativity and ingenuity to build stories that truly reflect the region’s rich, cinematic culture on screen. The partnership entails the production of a mixed range of 8 new films, developed and produced by Telfaz11 and aiming for broad appeal across both Arab and global audiences.

“Great stories can come from anywhere and be loved everywhere. We are expanding our library of Saudi content and showcasing the beauty of Saudi storytelling by joining forces with its creators to produce authentic and intriguing stories that will resonate with both Arab and global audiences. We hope that Telfaz’s work will offer Netflix members around the world a chance to experience Saudi culture, humor, and art,” said Nuha El Tayeb, Director, Content Acquisitions, MENAT at Netflix.

Telfaz11 is widely regarded for introducing a new era of innovative and impactful storytelling in the Arab world and influencing pop culture in Saudi Arabia through its relatable and entertaining content. The upcoming projects will bring together a band of unconventional storytellers who are passionate about combining narratives drawn from Arab culture with elements of comedy and humanity.

Founded by Alaa Yousef Fadan, Ali Al Kalthami, and Ibrahim Al Khairallah, Telfaz11 aims to meet Saudi Arabia’s and the wider region’s strong appetite for creative expression. Ibrahim Khairallah was among the 4 comedians representing the Arab world in Netflix’s Comedians of the World – a first of its kind global production bringing together 47 comedians from 13 regions in an unprecedented stand-up comedy event series. Ali Kalthami’s creative career spans 9 years – having written, directed, and produced several films, including ‘Wasati’, which is streaming on Netflix globally as part of the Six Windows in the Desert collection.

Telfaz11 CEO and co-founder Alaa Fadan said, “We are thrilled to partner with Netflix in an important validation of both our success at Telfaz11 and the region’s burgeoning production ecosystem. These eight films will showcase for global audiences the incredible culture, locations, and talent that exists within both our region and the Telfaz11 filmmaker network.”

The films will be available to 195 million Netflix members worldwide, offering people around the world a glimpse into Saudi Arabian creativity, humor, and entertainment.


“Tawuniya Vitality” Changes the Healthy Lifestyle of the Saudi Society


The new program is a first for the Kingdom, the Middle East, and North Africa.

The Company for Cooperative Insurance, Tawuniya, the Kingdom’s pioneering insurance company, has launched “Tawuniya Vitality” program in partnership with Vitality Group, the global leader in integrating wellness benefits with life insurance. Part of Discovery Group, Vitality operates its Shared-Value Insurance model in 25 different markets, with over 20 million members globally. The new program is a first for the Kingdom, the Middle East, and North Africa.

Tawuniya Vitality is the first wellness program of its kind in the Saudi insurance market designed to provide a unique health experience for Tawuniya’s customers. The program, which is built on behavioral scientific research and proven application, sets personalized goals based on an individual’s fitness level, recommends healthier lifestyle choices and offers rewards for improving overall well-being.

The program is enabling clients’ employees to change their behavior by adopting better health habits, which supports job performance, raises the level of satisfaction, improves the work environment in general and reduces annual absenteeism and hospital admission rates. This change contributes to a decrease healthcare and insurance costs, while monitoring these costs through issuing periodic reports on the health of the facilities participating in the program.

Tawuniya’s CEO Mr. Abdul Aziz Al-Boug said, “We are pleased to be launching this program in partnership with Vitality Group. It is an exciting new concept for the Kingdom, while remaining consistent with Tawuniya’s commitment to our clients’ health and well-being. We are reinventing the medical insurance experience and changing our clients’ approach to their own health, which will effectively enhance the quality of life in our society.”

“The thinking behind this new concept is to provide a benefit for both the consumer and the company. Consumers will be provided with personalized, digital support to enjoy healthier lifestyles, which will in turn lead to insurance bonuses and discounts, made available because of a decrease in medical insurance payments.”

“We look forward to playing a fundamental role in changing the medical insurance practice of paying medical expenses claims and to create a real partnership which will enhance our clients’ health, focused on health awareness and prevention. Tawuniya Vitality reflects our vision of making Saudi society healthier.”

Vitality Group CEO Barry Swartzberg said, “This new program, which is the first of its kind in Saudi Arabia, was developed through our exclusive partnership with Tawuniya. Its goal is to create a new medical insurance approach aimed at rewarding people for investing in healthy lifestyles.”

“We believe the Saudi insurance market and Saudi society are ready to participate in this ground-breaking program which encourages people to play a more active role in managing their own health.”

Tawuniya Vitality encourages members to achieve their fitness goals by offering the opportunity to earn Vitality Points, which in turn leads to members earning rewards. The program is available for all of Tawuniya’s health insurance clients from the private sector. Getting started is simple – just register through Tawuniya’s website and download the Tawuniya Vitality app.

The registration process includes the Vitality Age assessment, which is a measure of how healthy you are relative to your actual age. The program will then set personalized monthly and weekly fitness goals.  Once members achieve their goals, they are awarded Vitality Points, which qualifies them for rewards and moves them into one of four Vitality Status levels: Bronze, Silver, Gold, and Diamond.


Challenge Six Regional Celebrity Chefs to a Cook-off on TikTok this October


Starting October 10, TikTok, the leading destination for short-form video creation is inviting you to challenge six regional celebrity chefs to a cook-off for the chance to win AED 1000 worth of kitchen appliances.

Challenge Chef Hisham Baeshen, Chef Ali, Chef Hala Ayash, Chef Shaheen, Chef Mohammed Hamed, and Chef Ghada to a duet on TikTok recreating their unique and mouth-watering recipes using the hashtag #الشيف_يحكم.

The celebrity chefs will handpick six winners which will be announced on TikTok on October 22nd. It’s easy to participate and show off your culinary skills, just open your TikTok mobile application and challenge the chefs to duet.


Netflix Inks Five-Year Partnership with Saudi Studio Myrkott


The first of its kind partnership in the Kingdom between Netflix and Myrkott provides an exclusive first look option for a mix of animations and films.

From Masameer series to Masameer The Movie, Netflix continues investing in Saudi stories.

Riyadh, Saudi Arabia 16 September 2020 – Netflix, the world’s leading entertainment service, and Saudi Arabian animation studio Myrkott, have struck a 5-year long exclusive partnership to produce Saudi-focused shows and films and most notably, a 5-year first look option on Myrkott’s upcoming projects.

The partnership entails production of new and exclusive seasons of the Masameer series, Masameer upcoming movies, a new licensed original adult animation series, and a licensed original feature film, in addition to a library compilation of all previous seasons of the Masameer series with special edits exclusive for Netflix.

“Myrkott is at the forefront of creative storytelling and animation in the region. We are continually investing in authentic stories from Saudi Arabia to share their stories across the Arab world and globally. We want to give our members access to great stories that can travel far and wide,” said Nuha El Tayeb, Director, Content Acquisitions, MENAT at Netflix.

Abdulaziz Almuzaini Myrkott CEO and Co-founder, added, “We at Myrkott think about this partnership beyond the production aspects, by working with Netflix we inspire Saudi and Arab talents to dream big and support an ecosystem that recognizes equal opportunity, talent and creativity, these are the values that fueled Myrkott in its pursuit of excellence throughout the years.”

About Netflix 

Netflix is the world’s leading streaming entertainment service with 193 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

About Myrkott 

Myrkott is a Saudi animation studio based in Riyadh, that produces animated movies and television programs. The studio has currently released a total of 120 episodes, notably including ones from Masameer, Yaarob, Arwa w Latifa, and America 101. With Cinemas opening in Saudi Arabia, Myrkott has produced its first feature film “Masameer The Movie”, to become the first successful Saudi Box Office movie.