Ed Sheeran Performs at The TikTok UEFA Euro 2020 Show This Friday 25 June


Fans from across the Middle East can catch the first live performance of his soon-to-be-released new single, ‘Bad Habits’

  • Concert live-streamed only on TikTok from his home ground of Portman Road, Ipswich Town
  • The TikTok UEFA EURO 2020 Show is a celebration of music and football and marks TikTok’s partnership with UEFA as the home for football fans during the tournament

Global superstar Ed Sheeran is set to take to the stage at TikTok’s UEFA EURO 2020 Show this Friday 25 June, and he is inviting fans from across the Middle East to join him. Available only from Ed’s TikTok channel @edsheeran, the special gig will be staged at his home ground stadium of Portman Road, Ipswich Town FC, the UK on Friday 25th June. The TikTok UEFA EURO 2020 Show will feature the very first performance of Ed’s forthcoming new single ‘Bad Habits’ released on the same day, as well as a number of classic tracks from his esteemed music catalog.tiktok-x-ed-sheeran-uefa-concert-copy

The concert will be live-streamed from Ipswich at 11 pm (Mecca)/12am (UAE) on Friday 25th June and will be free to view on TikTok exclusively. The show will be available to view again on the 9th July (10 pm (Mecca)/11 pm (UAE)) for global audiences that missed the first performance.

The TikTok UEFA EURO 2020 Show is a celebration of music and football and marks TikTok’s partnership with UEFA as the home for football fans during the tournament. The very special show was announced in a film via Ed Sheeran’s TikTok channel with the help of football icon David Beckham.

Announcing the gig Ed Sheeran said: “Can’t wait to perform at TikTok’s UEFA EURO 2020 Show live from Portman Road. It’s a place I love and I’m looking forward to performing some fan faves as well as my new track for the first time! See you on the 25th of June.”

Rami Zeidan, Head of Video and Creative at TikTok added: “We know that Ed Sheeran has many fans across the region and we are very excited to be able to tune in to this truly special moment during the UEFA Euro 2020. Music alongside sport plays such an important part in the TikTok community as they have the power to bring people together in magical ways; we look forward to seeing everyone there.”

TikTok is a Global Sponsor of UEFA EURO 2020 and is the first digital entertainment platform to sponsor a major international tournament for UEFA. Since the start of the tournament, it has launched a number of hashtag challenges, AR effects, and special LIVEs on the official @euro2020 account to get people ready for the much-awaited summer of football.


OPPO launches ‘Endangered Colour’ Campaign in Partnership with the National Geographic Society


Global technology brand OPPO has launched an Endangered Colour campaign in partnership with the National Geographic Society.

The initiative will support the Society’s wildlife conservation efforts and highlight the industry-leading videography and photography capabilities of the OPPO series of smartphones. Featuring a content series created by National Geographic Photographer Joel Sartore using an OPPO Find X3 Pro high-definition camera, the campaign will share a world full of unimaginable colour.

As part of the Endangered Colour series, OPPO has also donated USD $500,000 to the National Geographic Society to support its wildlife conservation efforts at large.

Ethan Xue, President of OPPO Middle East and Africa said, “Endangered Colour is a campaign with a purpose to do good for the world. Its aim is to show the beauty of wildlife and reveal its vibrant array of colours captured using OPPO’s AI-powered quality photography and videography.

“Through the images and short films captured by Joel Sartore audiences will experience nature from a new perspective and discover a world full of unimaginable colour. With this campaign, we aim to inspire and educate audiences on the importance of preserving endangered species and highlight the capability of OPPO technology to capture perfect moments in all their intense colour and beauty.”

Endangered Colour harnesses the technology of OPPO to celebrate nine species at risk of extinction and promote National Geographic’s mission to protect the health of our planet. Through raw and unfiltered, billion-colour footage, Endangered Colour brings the true colour and textures of nature to life with 100% accuracy, preserving them far into the future. The film series is narrated by OPPO Global Ambassador and award-winning actor Eddie Redmayne whose evocative storytelling brings the audience on a breathtaking journey.

Join OPPO in support of the National Geographic Society and its wildlife conservation efforts. www.nationalgeographic.org


New Tools to Combat Bullying on TikTok


TikTok launched a new way for creators to more easily manage interactions with their content.

People put their hearts and souls into creating and entertaining users on TikTok, and the platform recognizes how discouraging it can feel to receive unkind comments on videos. This is why TikTok is introducing the ability to delete multiple comments at once or report them for potentially violating the Community Guidelines. Accounts that post bullying or other negative comments can now be blocked in bulk, too. This update helps creators feel more empowered over their experience on TikTok.

To manage interactions on a video, people can long-press on a comment or tap the pencil icon in the upper left corner to open a window of options. From there, people can now select up to 100 comments or accounts rather than having to go one by one, making it more seamless to delete or report multiple comments or block users in bulk.

This feature is rolling out globally over the coming weeks and builds upon ongoing efforts to promote a kind and welcoming community. For instance, TikTok recently introduced a way to filter all comments so that only those a creator chooses will appear on their content. People are also prompted to reconsider posting a potentially unkind comment on a video. And, users aged between 13-17 have additional safeguards on their accounts designed to promote an age-appropriate experience, including restrictions on Duet, Stitch, DMs, and comments.

As TikTok develops tools to combat bullying, they also work to educate teens and families about bullying prevention. Earlier this month the platform launched a new bullying prevention guide on their Safety Center to help families learn how to identify bullying as well as tools to counter bullying and provide help to bullying victims or bystanders. The more users can stamp out bullying behavior, the more welcoming and fun TikTok will be for everyone.


Middle East Product Updates: Saudi Arabia

Aachen, Germany September 2019: Uber driver holding his smartphone in car. Uber is an American company offering different online transportation services

GO travel with Reserve for UberX and Airports

After a year of so much uncertainty, planning ahead means extra peace of mind. With Uber Reserve, you can tap a button and plan a ride up to 30 days in advance, request a favorite driver, and know you’re covered with our on-time guarantee: if your ride hasn’t arrived as scheduled, we’ll credit Uber Cash to your account.

We’re making the reservations experience even more affordable by expanding Reserve to UberX in hundreds of US cities and towns, and in more places nationwide this summer. And as travel returns, we’re launching Reserve in cities like Paris and London, as well as 20+ of the country’s busiest airports later this year… including Saudi Arabia. This means you’ll have added benefits such as flight tracking (so your driver is alerted about early arrivals and flight delays), up to 60 minutes of wait time once you land so you don’t need to rush, and curbside pickup so you can step off the plane knowing your ride is waiting.f452c7aefd72a6f52b36705c8015464e-copy

GO and get more done by the hour: Hourly lets you book your ride by the hour, providing you with a single driver for your entire journey and unlimited stops along the way. Perfect for running errands, doing a little shopping, and meeting a friend across town—all in one trip. Today Hourly on Uber Black (and Premier) is available in more than one thousand US cities and towns. And we’re bringing Hourly to UberX and to thousands of new cities across the US, Europe, Latin America, Australia, India Saudi Arabia late this summer.

At Uber, we’re always innovating to meet your needs and make life a little bit more effortless. We can’t wait to help you go anywhere and get anything.

More information on the broader product rollouts as well as a video of last night’s Uber Go Get event can be found in this blog here.


OPPO Inspires the Fans to Capture the Spirit of Ramadan with Mo Salah


OPPO Reno5 Series advanced imaging technology allows high-definition memories to be captured and shared

  • Campaign evokes the spirit of Ramadan inspiring compassion and friendship

RIYADH – April 22, 2021 – Global technology brand OPPO has launched a #CaptureTheSpirit Ramadan campaign featuring its MEA Brand Ambassador and international footballer, Mohamed Salah. The Ramadan campaign encourages memories from the holy month to be captured using people’s own creativity and expressiveness and shared with family and friends wherever they are in the world, keeping everyone connected.

International footballer Mohamed Salah features in the TV and online promotion receiving a gift box filled with items, including a video of warm moments filmed on a Reno5 series, to ensure he still feels included although he is far from home.

At the most important time of the year, it is most difficult to be away from home and miss the familiar sights, sounds and experiences that make Ramadan so special. Thanks to the advanced connectivity we’re able to connect with our homeland and beloved ones, no matter where in the world we may be, to re-live the touching moments and feel closer to home this Ramadan. The campaign encourages people to share their creative photos and memorable moments from the holy month on social media, with OPPO prizes on offer for the most original and inspirational entries. 11

Fadi Abu Shamat, Director of Strategy and Development at OPPO Middle East and Africa said, “As we wish everyone Ramadan Kareem, we join all our fans in reflecting on the Ramadan values of kindness, mercy and generosity. Values that are reflected in our relentless pursuit of virtuous innovation for the benefit of humanity. While the global pandemic has kept families away from each other, our #CaptureTheSpirit campaign encourages people to picture life together and use technology to reach out and stay close to the people they care about during the Holy month of Ramadan.”

#CaptureTheSpirit campaign has been devised to show that technology can have a positive impact, empowering people in this time of adversity. It is linked to OPPO’s brand belief ‘Technology for Mankind, Kindness for the World’ which aims to delight and elevate people’s life in all facets, and envisions the future where the power of technology can restore the love and humanity in our society, enable people to explore and create better lives.

The #CaptureTheSpirit contest encapsulates the essence of OPPO’s latest Reno5 Series of smartphones that has established itself as the all-scene photography expert, delivering superior videography and photography that captures every memory, no matter what the surroundings. The Reno5 Pro 5G’s AI-powered features allow users to master every single moment in consistently high-quality images with optimum brightness and sharp focus even in the most challenging of circumstances. Its dual-view video enables both the front and rear cameras to work simultaneously, effortlessly stitching the shooter and the subject in the same video frame – ideal for contestants who want to remain in the action while they capture the spirit of Ramadan.

To view the OPPO #CaptureTheSpirit campaign featuring Brand Ambassador Mohamed Salah visit OPPO Saudi’s official accounts on Facebook, Twitter and Instagram, join the campaign by sharing your inspiring Ramadan moments using #CaptureTheSpirit and tag OPPO Saudi’s account to be in the chance of winning OPPO devices. OPPO #CaptureTheSpirit campaign will run April 19 – May 9 2021.

For more information, visit oppo.com 


OPPO Introduces the Reno5 series for an Outstanding Camera & 5G Experience



  • In tune with Saudi Arabia’s 5G expansion, the new Reno5 Series brings the latest and best-in-class ultra-fast, ultra-powerful hardware, connectivity, and imaging technology

  • Launching a 5G-only series is inspired by the OPPO theme, ‘Technology for Mankind, Kindness for the World’


Global technology brand, OPPO, recently reported as the No.1 smartphone brand in China (Source: Counterpoint), broke new ground by introducing its latest ‘AI All-scene Photography Expert’ Reno5 series of smartphones in the Middle East to an invited audience, including over 50 media representatives and technology influencers from Saudi Arabia.

At a virtual event themed ‘Featuring: You’, OPPO announced its all-new first-ever all-5G Reno5 series comprising, Reno5 Pro 5G, and Reno5 Z 5G smartphones that are equipped to deliver industry-leading portrait videography and photography and superior video quality to capture every memory, no matter what the surroundings. The event also saw the regional debut of OPPO Band – a smartwatch-size device with continuous SpO2 monitoring, which helps track the physical activities of the user for a healthier lifestyle.reno5-pro-5g-product-images_black_-copy

Ethan Xue, President of OPPO Middle East and Africa said, “The launch of our all-new Reno5 series is guided by our theme of ‘Technology for Mankind, Kindness for the World’. We put our heart and soul into innovating for the benefit of people. From equipping customers for 5G that is now available across the Kingdom, to developing tools for people-centric photography and videography to help users to master their creative expression, OPPO is always bringing to market devices that meet customer demands.”

“Since launching in Saudi Arabia in 2019, OPPO has demonstrated incredible growth to become one of the most popular smartphones in the Kingdom. Our aim is to pursue the creation of the best technology products with cutting-edge design that will shape the future not only for smartphones but for intelligent connectivity, and the introduction of the new ‘AI All-scene Photography Expert’ Reno5 series with its superior quality photography and videography will appeal to the tech-savvy, hyper-connected Saudi society.”oppo-band-2-copy

AI All-scene Photography Expert

The Reno5 series establishes itself as the photography expert in any scenario with AI-powered features that allow users to master every single moment. The new AI Highlight Video on Reno5 Pro 5G combines OPPO’s Ultra Night Video Algorithms and Live HDR Algorithms to significantly enhance video quality in dim light and backlit scenes.

A brand new dual-view video enables both the front and rear cameras to work simultaneously – ideal for vloggers who want to remain in the action at all times.

Iconic design with finishing touches

Reno5 Pro 5G continues the Reno series’ tradition of ultra-sleek form and imaginative design. The phone has been precision-engineered to be just 7.99mm thin and 184 gm light. The upgraded OPPO Reno Glow process makes its way to the Reno5 Pro 5G on both Galactic Silver and Starlight Black colors.

Superior gaming moments

Reno5 Pro 5G truly shines when it comes to gaming, thanks to innovative hardware and exclusive software powered by the ColorOS 11.1 that is designed to deliver a more immersive and fluid gaming experience. Features such as Gaming Shortcut Mode, Gamer Mode, Bullet Screen Messages, and Adjustable Gaming Touch, create an environment for users to be totally immersed in entertainment.

OPPO Reno5 Z 5G

The youngest member in the Reno5 family is the Reno5 Z 5G – it is designed and introduced in celebration of the dynamic vibes of the rising GenZ. Adding to the 5G chip and System Performance Optimizer of its Reno5 Pro 5G siblings, the new Reno5 Z 5G also boasts built-in photography features from Ultra Night Video Quad Camera to Dual-View Video, AI Color Portrait Video, and AI Scene Enhancement 2.0.

OPPO Band with continuous SpO2 monitoring

Introducing a new member of the OPPO IoT product family, the OPPO Band is a smartwatch size device developed to help users identify sleep problems by monitoring blood oxygen saturation (SpO2) every second during sleep and provide them with suggestions to have a better sleeping routine. After 16 months of continuous research and development on blood oxygen monitoring, the OPPO Band’s SpO2 sensor is designed to monitor your blood oxygen saturation second-by-second, taking a total of 28,800 readings during a typical 8-hour night’s sleep.

The new OPPO Reno5 Pro 5G, 12GB+256GB, is open for pre-order now and will be available from 25 March at a retail price of SAR 2,799. OPPO Reno5 Z, 8GB+128GB, will be available from 5 April at a retail price of SAR 1,499, and OPPO Band at SAR 199.

For more information, visit oppo.com 


AMC Cinemas Opens “AMC Karam 5” as the First Cinema in Al Majmaah Governorate


AMC Karam 5 will be the first cinema in the governorate and has 5 screens offering luxury auditoriums featuring best-in-class projection, sound, and seating and is the latest effort in an ongoing program to provide state-of-the-art cinemas across KSA.

Riyadh, Saudi Arabia, December 31, 2020 – AMC Cinemas, in yet another milestone to develop the moviegoing experience in Saudi Arabia, has opened its seventh location in the Kingdom, in Karam Mall at Al Majmaah Governorate, 200 km north of the capital, Riyadh. AMC Karam 5 is the first cinema in the governorate and will offer moviegoers the same high standards they have come to expect and enjoy from AMC Cinemas.

AMC Karam 5 is another impressive step in the rapid evolution of the cinema experience in Saudi Arabia. Every auditorium will be fully equipped with a massive screen, 4K Barco Laser Projector, immersive surround sound, with Luxe Recliner and Plush Rocker seating throughout. Following this launch AMC Cinemas seeks to reach the largest possible number of movie lovers around Saudi Arabia, a goal which is in line with the government plans to diversify entertainment content as well as providing new experiences to suit the tastes of all the different audiences in several cities and governorates around the Kingdom.

Speaking on the occasion of the opening John Iozzi, CEO & Managing Director of AMC Cinemas said, “This is a big, positive step to cater to cinema audiences in the various governorates of Saudi. Our goal is to provide an innovative and creative cinematic experience for cinema lovers, by maintaining international standards as we continue to support the Kingdom’s 2030 vision, which focuses heavily on improving the entertainment sector. This is a vitally important part of the components of the Quality of Life program and motivates us to continue our efforts to build and provide innovative cinema that suits the tastes of all our customers around the Kingdom of Saudi Arabia.”

Since the opening of AMC Karam 5 in Al Majmaah, the number of AMC Cinema locations in Saudi is increased to seven locations – five in Riyadh, and locations in each of Hafar Al-Batin and Al Majmaah governorates.


Sports for All Federation Announces the First Ever Global Goals World Cup Saudi Arabia


Inaugural Global Goals World Cup Saudi Arabia will take place throughout 2021 and invites women to uplift their communities through team sports, combining sports, and the United Nations’ Sustainable Development Goals.

  • The winning team will progress to the next Global Goals World Cup in New York, where they will compete against teams from around the world in the finals
  • 2019’s GGWCUP runners up, the Saudi Greens, are the official ambassadors of GGWCUP Saudi Arabia


(Riyadh, Saudi Arabia) December 27, 2020 – The Sports for All Federation (SFA) announced its first-ever Global Goals World Cup (GGWCUP) in Saudi Arabia, encouraging women across the country to participate in sports, boosting the overall health of the community.

The SFA is inviting women across the Kingdom to take part in GGWCUP Saudi Arabia by forming teams and hosting events, activations, and programs based around the United Nations’ Sustainable Development Goals (SDGs), thereby using sport to engender social good and create lasting positivity in their local communities. global-goals-world-cup-saudi-arabia-staged-by-saudi-sports-for-all-federation-1

The initiative will take place over a series of months in 2021, culminating in a 5v5 (five-a-side) community football tournament that will give participants a final opportunity to advocate for their chosen SDG. The winning team of the tournament – based on how well they take action for their goal on and off the field – will go on to compete at the final Global Goals World Cup in New York City with the team travel and gear fully sponsored by the SFA.

Launched in 2015, GGWCUP is described as the ‘social good world cup’, featuring all-women community-level teams from around the world – united by a drive to create meaningful social impact and a love of physical activity. The initiative uses the power of sport to take action on the UN’s 17 SDGs; motivated by a love of the game and the desire to improve local communities.

“The initiative is aligned with SFA’s own focus on wellness, community participation, and the SFA’s desire to play a leading role in fostering positive impact and lasting change. GGWCUP Saudi Arabia will be delivered as part of the Quality of Life program, a vertical of Vision 2030, and as part of the Federation’s ongoing commitment to increase participation in physical activity,” said SFA Managing Director Ms. Shaima Saleh Al-Husseini.

“The close guidance of the Ministry of Sports together with the support of the Saudi Arabian Olympic Committee has allowed this program to lift off with extreme excitement matched by preparedness,” Ms. Al-Husseini added. “GGWCUP Saudi is ready to bring the UN Sustainable Development Goals to life!”

“We are proud to bring the GGWCUP to Saudi Arabia for the first time in strong partnership with the Sports for All Federation. They are truly advocates in their way of recognizing the value of sports for the Global Goals,” said GGWCUP Founder Ms. Majken Gilmartin, adding that the Saudi Greens’ impressive participation and dedication to the Sustainable Development Goals distinguished the female athletes as sports leaders.

Indeed, the overall aims of the SDGs run parallel to Vision 2030 and the SFA. Adopted by all of the United Nations Member States in 2015, the goals are a universal call to action to end poverty, protect the planet, and ensure that all people enjoy peace and prosperity by 2030.

The clearest alignment between the SDGs and SFA are goals number three: ‘Ensure healthy lives and promote well-being for all at all ages’, and goal number five: ‘Achieve gender equality and empower all women and girls’. By activating public spaces, launching community programs, and encouraging the participation of everybody in society, regardless of age, gender, ability, or location, the SFA is helping to achieve these particular goals.

Other SDGs that stand out as aligned with SFA are goal number eight: ‘Decent work and economic growth’, goal number 10: Reduced inequalities’, goal number 11: ‘Sustainable cities and communities’, and goal number 17: ‘Partnerships for the Goals’.

A further link between the SDGs, GGWCUP, and SFA is the Saudi Greens – the Kingdom’s first team to compete in the global challenge that was formed under the auspices of the Federation – clearly advocating for SDG number five.

The Greens secured second place in GGWCUP 2019 in New York, having had a successful showing at the semi-final GGWCUP event in Denmark earlier that year. Made up of members from different community sports groups from across the Kingdom, the Saudi Greens came together to play for UN SDG No. 15: ‘Life on Land’.  They focused on reusable plastics and the devastating effect these plastics have on the environment.

The Greens continued their association with the Global Goals World Cup earlier this year when team players held online workout sessions as part of the GGWCUP Club House virtual fitness program. Participating alongside athletes from all over the world, three of the Greens team members staged a total of 10 online training sessions each themed with a different SDG. The team’s link with GGWCUP will take on a more local angle next year, as official ambassadors of the inaugural GGWCUP Saudi Arabia.

The application process for the program is already open for women aged 18 years or older who interested in taking part in the event. Registration closes on February 1, 2021.

To apply, simply form your team of eight including one coach, choose a team name and SDG, and register on this link. Once you have applied, start to brainstorm with your team on how to use your SDG to do good in the community, and start planning your community work.

When your team has been accepted, submit your team photos, player names, and a description of your SDG initiatives on the website. There is no requirement on the number of initiatives that you must execute. Teams are encouraged to beginning planning and executing innovative community social good events, and share the results and progress on Instagram and Twitter tagging @Saudi_SFA @GreensSaudi @GGWCup and using these hashtags #GGWCUP and #GGWCUPKSA.

Finally, teams will participate in the GGWCUP community tournament, competing in games lasting eight minutes each. The winning team will be decided by a combination of factors, including the number of goals scored during the games, how they engage the crowd during the games, how well their uniforms reflect the team’s theme, and the positive impact their efforts had on their communities prior to the tournament.

Gather your teammates and register now: REGISTER HERE


Challenge Team Announced as the First-ever Winner of the Saudi Community-level Women’s Football League Finals


24 community-level teams from Riyadh, Jeddah, and Dammam competed in the WFL’s first season.

  • A total of 50 matches were played between November 17 and December 17 with a total of SAR 500,000 in prize money awarded
  • Challenge won the Champion’s Cup in the WFL’s final match of the season

December 18, 2020 (Riyadh, Saudi Arabia) – Marking a historic moment in sports in the Kingdom of Saudi Arabia, the community-level Women’s Football League (WFL) saw a rousing finale to its first season with Challenge Team taking home the Champion’s Cup and an award of SAR 150,000.image-2-%d8%b5%d9%88%d8%b1%d8%a9

Developed by the Saudi Sports for All Federation (SFA) with the close guidance of the Ministry of Sports, and supported by the Quality of Life program, the WFL commenced gameplay on November 17, 2020, with the participation of 24 teams from Riyadh, Jeddah, and Dammam, and participants ranging in age from 17-30.

The first League of its kind in the Kingdom, the gameplay season included a city qualification round and culminated in the Champion’s Cup, which included the finalists from each city along with the best second-place team. The finals began on December 10, with the semi-finals between Eastern Flames vs. Challenge Riyadh, and Jeddah Eagles vs. The Storm, to have the final match between Challenge Riyadh vs. Jeddah Eagles played on December 17.image-1-%d8%b5%d9%88%d8%b1%d8%a9

HRH Prince Khaled bin Alwaleed bin Talal, SFA President, and Ms. Shaima Saleh Al-Husseini, SFA Managing Director, as well as senior SFA team members all attended the final awards ceremony. Prince Khaled awarded the Champion’s Cup first place to Challenge Team and the prize of SAR 150,000, the Champion’s Cup second place to Jeddah Eagles Team and SAR 50,000, the Champion’s Cup best team to The Storm and SAR 10,000, the best goalkeeper to Hessa Al Sudairy (Jeddah Eagles) and 10,000 SAR, and the top scorers Dalia Abu Laban (Storm), Taqwa Alduraidy (Challenge), and Farah Jefry (Jeddah Eagles) with total prizes of SAR 10,000. The ceremony also honored the first and second-place teams from each city, as well as the top scorers and best goalkeepers from the city qualification round.

“The Sports for All Federation, with the strong support of our Minister of Sports, HRH Prince Abdulaziz bin Turki Al-Faisal Al Saud, was proud to award the first-ever winners of the Women’s Football League. This landmark moment in our country’s community-level sports history could not have been possible without the vision and forward trajectory laid out for us by His Majesty King Salman, and HRH the Crown Prince, Mohammed bin Salman,” said Prince Khaled.image-4-%d8%b5%d9%88%d8%b1%d8%a9

“The determination that our WFL players showed was only matched by the coaches, referees, and on-group support team. I congratulate you all on living up to the high standard that His Majesty and His Royal Highness have set for us, today you have made Saudi proud,” he continued.

The WFL Committee announced the top scorers and best goalkeepers for the group stage in each city. The top scorers from Riyadh were: Sara Al Hamad from Sama Team and Nour Ibrahim from AlYamamah Team, Jeddah’s top scorers were Berine Sadakah from Jeddah Eagles Team and Taqiyah Rashwan From Miraas Team, and Dammam’s top scorers were Carlota Loza from United Eagles Team and Maryam Al Angary from Eastern Flames Team. Additionally, the best goalkeepers from each city were Afaf Al-Mutairy from Riyadh’s Challenge team, Hessah Al Sudairy from Jeddah Eagles, and Victoria Harrod from Eastern Flames.

Initially launched in February 2020, both teams and individuals were welcomed to register for the WFL until the end of September. In total, 24 teams participated across the three regions, with four of the teams newly formed. The players on the new teams were individuals who had the passion to play football but were not yet part of an official team.

As part of the SFA’s initiatives to encourage female sports participation, and with a view of developing and enhancing infrastructure for women in sports, the WFL committee assigned a team of coaches to the newly-formed individual teams comprised of four international coaches and four local coaches. 12 of Asia’s best female elite referees were flown to Saudi to referee all WFL matches, as well as training 40 Saudi junior female referees. The first on-ground training of its kind, learning took place in workshop delivery and practical coaching to upskill local sports talent.

Prior to the League kickoff, teams were sorted into groups following a virtual draw, with all team managers online to observe the procedure and announce the league schedule. In addition to strict adherence to the Health and Safety Precautions Protocol laid out by the Ministry of Sports and Weqaya (National Center for Disease Prevention and Control), firm measures were applied during all match days that included social distancing, minimizing physical engagement, and periodic COVID testing prior to matches for all teams, staff, and organizing members on-ground.

The Group stage began on November 17 in Riyadh and Jeddah with a total of 21 matches in each city, and the final knockout match between the two group leaders in each city to allow the city champion a secured slot in the Champion’s Cup. The Eastern region began on November 18 with a total of four teams in one single group and a total of six matches – the group leader was the automatic qualifier to the Champion’s Cup.  In addition to the city winners, the second best-team – The Storm, Jeddah – based on points also qualified for the Champions Cup. Once the group stage concluded, the runners-up for each city were the Sama team from Riyadh, The Storm team from Jeddah, and Al Mamlakah Team from the Eastern region.

During the group stage, the three sets of prizes were SAR 60,000 for first place, SAR 20,000 went to second place, top scorer SAR 5,000 and best goalkeeper SAR 5,000, a total of SAR 270,000 for the group stage, while the Champion’s Cup divided the remaining SAR 230,000 in awards. Across the group stage, a total of 316 goals across 48 matches were scored and split between 139 goals in Jeddah, 108 goals in Riyadh, and 69 goals in the Eastern region.

The WFL will resume in 2021.


AMC Cinemas new IMAX® with Laser now open at Al Khair 9


The first cinema in Riyadh to feature IMAX with Laser Technology, IMAX’s most advanced theater experience.

Now screening Wonder Woman 1984

Riyadh – December 17, 2020 – AMC Cinemas has announced that guests visiting AMC Al Khair 9 will now be able to enjoy the IMAX Experience® at its newly opened IMAX® auditorium, featuring IMAX® with Laser Technology. The IMAX Experience® includes a next-generation laser projection system with a 12-channel sound system which is exclusive to IMAX auditoriums. AMC Al Khair 9 is the first cinema to offer the IMAX Experience® in Riyadh and has opened with the latest Hollywood blockbuster, Wonder Woman 1984.

Wonder Woman 1984 includes sequences shot with IMAX film cameras and shown exclusively in IMAX cinemas these sequences will visually expand to fill the entire screen, allowing moviegoers to experience up to 26% more picture.

IMAX with Laser is IMAX’s most advanced experience. Immersive by design, IMAX with Laser has been developed from the ground-up to deliver crystal clear, lifelike images and precision audio for a moviegoing experience unlike anything else. It is set apart by a groundbreaking 4k laser projection system that features a new optical engine, custom-designed lenses, and a suite of proprietary technology that delivers brighter images with increased resolution, deeper contrast, and the widest range of colors exclusively to IMAX screens.

IMAX with Laser also features IMAX’s 12-channel sound technology with new side and overhead channels which deliver greater dynamic range and precision for the ultimate in audio immersion.

AMC Al Khair 9 guests will also experience AMC’s luxury auditoriums featuring the signature Luxe Recliner seating along with:

  • Crystal Clear IMAX Laser Projection: Increased resolution, sharper and brighter images, deeper contrasts, and the widest range of colors deliver the most-life-like visuals for moviegoers.
  • Next Generation IMAX Precision Sound: Patented speakers deliver striking clarity and depth alongside perfected tuned sound and evenly distributed audio throughout the auditorium.
  • IMAX Immersion by Design: Custom-designed auditoriums with stadium-style recliner seating for clear and comfortable vantage points from every seat, as well as custom screens for the brightest images.

AMC’s first IMAX Experience® debut at Al Khair 9 will be followed by AMC Hafr Al Baten 8 with 11 AMC Cinemas across Saudi Arabia expected to offer the IMAX®  with Laser experience by 2022.