The Workplace of The Future

A Clear Purpose, Opportunities for Career Growth and Strong Mental Health and Wellbeing Policies Rank Highly as Job Priorities for Young People in Saudi Arabia.

  • More than half (58%) of young Saudis have considered taking a job in hospitality in the past 12 months
  • Hotel Management, Event Management, and Marketing and Communications among most sought-after roles within the sector
  • Two-thirds (66%) of Saudis believe it is crucial that the company they work for has a clear purpose
  • Over 50% of Saudi nationals consider career development opportunities, comprehensive mental health and wellbeing policies, and performance recognition key to deciding to work for an employer
  • 41% of Saudis believe a strong sense of family among colleagues is an attractive quality in an employer

Saudi Millennials and GenZs have revealed what makes the perfect job in a post-pandemic workplace, with the opportunity to contribute to purposeful work, room to grow within the same organisation, and strong mental health and wellbeing policies top of mind. The findings were disclosed in a new survey commissioned by Hilton (NYSE: HLT).

The survey also revealed that more than half of young Saudis (58%) considered taking a job in hospitality in the past 12 months – positively reflecting on the ever-developing sector across the Kingdom, with hotel management (33%), event management (32%), and marketing and communications (28%) among the topmost desired hospitality roles.


According to the research, two-thirds (66%) of Saudis believe it is crucial that the company they work for (regardless of sector) has a clear purpose. Meanwhile, 41% of respondents felt a strong sense of ‘family’ among colleagues is an attractive quality in an employer. The opportunity to travel for work was also revealed as a desirable job aspect for Millennials and Gen Zs, with 38% of respondents saying it would be an important factor in an ideal role.

The survey also revealed a fascinating range of similarities between Millennials (aged 26-41) and Gen Zs (aged 18-25) regarding what they want from a company and an employer. Both groups said they would benefit from pursuing a career with multiple roles within one organisation (Millennials 55%, Gen Z 57%). Job aspects such as performance recognition (Millennials 55%, Gen Z 51%), extensive career development opportunities (Millennials 55%, Gen Z 48%) and strong mental health and wellbeing policies (Millennials 55%, Gen Z 55%) were also important for both age groups.

Kamel Ajami, Vice President of Operations for KSA, Egypt & Levant, said: “Our research shows that the pandemic has shifted how we think about work, and I am proud that Hilton has continued to evolve to meet the ever-changing needs of its teams. We lead with our culture and are fiercely committed to creating a truly diverse and meaningful work environment where individuals are empowered with the resources and culture to unleash their full potential.”

“We know that when we invest in our team members, our guests, owners and communities also benefit. It’s why we’re so committed to providing industry-leading benefits, from life-changing travel opportunities to ensuring a sense belonging for every team member – this is how we make Hilton a great place to work. Over the next couple of years, we will be close to hiring 2,000 people, with about half being Saudi nationals. By 2030, we expect to hire than 10,000 people, of which more than half will be Saudi.”

Meanwhile, opportunities to acquire new skills including business management (43%), a new language (41%), time management (38%) and project management (35%) were sought-after in the perfect job.  When asked to identify their dream role, nearly one-third (31%) of Saudi Millennials and Gen Zs referenced business management, followed by project management (26%) – both of which can be achieved as part of a career in the hospitality industry.

Hilton recently ranked as #3 Best Workplace in Saudi Arabia by Great Place to Work® in the ‘Large Organisations’ category, where it has held a Top 5 position in KSA for 6 time in a row. The company pays particular attention to the well-being of its employees by offering attractive working conditions, competitive benefits, great recognition and support for their personal and professional development.  Hilton offers a competitive travel discount programme, Go Hilton, for Team Members, their families and friends, as well as ongoing training and apprenticeship programs, to help each Team Member achieve their career aspirations.

For more information about a career at Hilton, visit


VOX Cinemas Announces Collaboration with Celebrity Saudi Chef Mona Mosly

Moviegoers in Saudi Arabia will be able to enjoy a specially curated menu by the female Saudi Chef.

Menu will be launched in Saudi Arabia in September.

VOX Cinemas, the dedicated cinema arm of  Majid Al Futtaim, is proud to announce a culinary collaboration with Chef Mona Mosly which will see the female Saudi Chef elevate the in-cinema dining experience with a specially curated menu.

From September 22, moviegoers in the Kingdom can enjoy more than 20 signature dishes at GOLD, VOX Cinemas’ luxury cinema concept, and Candy Bar.


Chef Mona Mosly is one of the region’s most recognisable celebrity chefs due to her role as host and judge on five series of the TV phenomenon Top Chef Middle East. She has extensive experience in culinary art, having trained professionally in Switzerland before attending the world-renowned Le Cordon Bleu in London and subsequently honing her craft at esteemed restaurants across the Middle East.

Known for her catchphrase, ‘From My Heart to Yours’, Chef Mona injects passion into every dish and her exclusive menu for VOX Cinemas aims to evoke memories through flavour while featuring her creative take on classic dishes. Highlights on the menu, which has been specially tailored for the cinematic experience, include Saudi Fish & Chips, Mona Shawarma, Khubz Mhalla and Rose Kakadeh.


The Saudi labour market has made unprecedented progress in recent years, with more Saudi women entering the workforce and establishing a strong footprint across various industries. In line with Vision 2030 and the Kingdom’s National Transformation Programme, Majid Al Futtaim is committed to hiring inclusively to ensure exceptional employment opportunities.”

He added, “Given her culinary prowess and unique talent, VOX Cinemas is excited to collaborate with Chef Mona Mosly and unveil her as the new face of our in-cinema dining experience”, said Mohamed Al Hashemi, Country Head at Majid Al Futtaim Leisure, Entertainment, Cinemas and Lifestyle in Saudi Arabia. We believe that F&B is an integral part of going to the movies and this collaboration demonstrates our customer-centricity and dedication to providing an unrivalled cinematic experience. This is just the first step in what we believe will be a long and successful partnership and our ultimate goal is to expand this offering to our cinemas across the region.”


Chef Mona Mosly added, “VOX Cinemas has set the standard in cinema dining in the GCC and I’m extremely proud to partner with them given our shared dedication to innovation and excellence as well as the outreach to the Arab world that VOX has to offer. I am confident that this collaboration is a recipe for success and look forward to bringing dishes from my heart to yours at VOX Cinemas in Saudi.”

VOX Cinemas’ signature concept GOLD caters to movie lovers who want to indulge in gourmet food. Guests have the option of dining in an exclusive private lounge area or having their food delivered straight to their seats through the in-theatre waiter service. ( Redefining the luxury cinema experience, the GOLD auditorium features reclining leather seats, plush blankets, and pillows as well as cutting-edge audiovisual technology in a stylish and intimate setting.


Chef Mona is the latest high-profile chef to collaborate with VOX Cinemas. Most recently Michelin-starred chef Akira Back curated a menu for VOX Cinemas’ THEATRE across UAE, Kuwait, and Qatar.

Chef Mona Mosly’s menu will be available exclusively at VOX Cinemas The Kingdom Centre, and The Esplanade in Riyadh from Thursday, 22 September before being rolled out to additional locations including Sahara Mall, Riyadh, and Red Sea Mall, Jeddah.


For more information visit or follow @voxcinemasksa on social media channels.


3amohom Enjoys Biggest Box Office Opening Ever for an Arabic Movie in Saudi Arabia

Egyptian action-comedy, which is being distributed across the region by Majid Al Futtaim Distribution, sold almost 80,000 tickets in Saudi Arabia on opening weekend (three days).

Majid Al Futtaim Distribution is proud to announce that 3amohom enjoyed the biggest box office opening ever for an Arabic movie in Saudi Arabia.

The Egyptian action-comedy, which debuted on 21 July, sold an impressive 79,846 tickets on opening weekend (three days), marking a successful week for Majid Al Futtaim Distribution who reported that Bergen broke box-office records to become the most successful Turkish movie in the Middle East just last week. 3amohom has also given Egyptian movie star Mohamed Emam the biggest opening weekend of his career, outperforming his previous movie Thief of Baghdad by 189%.


Toni El Massih, Managing Director at Majid Al Futtaim Cinemas said, “Egyptian cinema is a major contributor to the region’s flourishing film industry and has been enjoying critical and commercial success in recent years. At Majid Al Futtaim Distribution, we are committed to bringing premium Arabic content to the big screen and we are thrilled that 3amohom has been such a success with movie lovers across the Kingdom. Given our experience and knowledge of the market, we have a keen understanding of what resonates with audiences and we are dedicated to giving them what they want.”


Set in Egypt, 3amohom is the story of Sultan (Mohamed Emam), who is a boxer and sports coach and in a romantic relationship with Ghalia, (Huda Al-Mufti), who works with his friend Saeed (Mohamed Salam) in a sports centre.


They are led by chance to save the life of Hajj (Sayed Ragab) and then they discover with the pilgrim a printing press for counterfeiting the dollar in Egypt. Starring Mohamed Emam, Mohamed Sallam and Huda Al Mufti, 3amoham is produced by El Sobky Productions and co-distributed by Go Media Studio.


Since 2018, Majid Al Futtaim Distribution has been distributing movies across the region. Last year, it distributed more than 150 movies including Al Kameen (The Ambush), which because the most successful Emirati and Arabic-language movie ever in the United Arab Emirates as well as Egyptian movies 200 Geneh, Ashabh Europa and 3arousti.


The MINI Concept Aceman: the first all-electric crossover model in the new MINI family.

MINI presents a study previewing a new vehicle concept for the premium small car segment: purely electrically driven, chrome- and leather-free, and with an entirely new design. And on top of all that, new digital features to enhance your experience. 

Munich. The new MINI family is taking shape. With the world premiere of the MINI Concept Aceman, the British automotive manufacturer is presenting for the first time a new design language and many technological innovations that will shape the brand’s future model generations. The study of a first crossover model from MINI for the premium small car segment brings together central features that outline the brand’s driving pleasure of the future: from a purely electric drive to clear, pared-back design language and a material concept that uses no leather or chrome elements, as well as a new digital user experience.

“The MINI Concept Aceman provides a glimpse of a completely new vehicle, bridging the space between the MINI Cooper and the MINI Countryman in the model family’s future,” says Stefanie Wurst, Head of MINI. “This concept car reflects how MINI is reinventing itself for its all-electric future and what the brand stands for: an electrified go-kart feel, an immersive digital experience and a strong focus on a minimal environmental footprint.”


The beginning of a new MINI design era.

“The design language of the MINI Concept Aceman heralds the beginning of a new design era for MINI,” explains Adrian van Hooydonk, Head of BMW Group Design. Design features typical of the MINI brand have always been unmistakable, Hooydonk goes on to say. “We are returning to these now, but at the same time consistently combining them with innovative technology. With this approach, we are redeveloping the MINI design icons, with all their analogue strengths, for the digital future.”

The principle behind “Charismatic Simplicity” showcases the essentials, such as the striking vehicle front with an octagonal, closed and illuminated radiator grille element, generous chassis surfaces given structure by sharp edges, an athletic shoulder section and a powerful rear with vertically arranged rear lights.

The bodywork of the MINI Concept Aceman comes in the colour Icy Sunglow Green, a bright turquoise shade with a traditional British Racing Green metallic used as a contrast colour for the roof. To match, the surround on the lower edge of the bodywork is finished in a dark green hue. Accents in blue and pink-orange emphasise this vehicle’s lively character.


Crossover model with creative use of space.

The MINI Concept Aceman has four doors and a large boot lid with interior seating for five. It also has the proportions you would expect of the brand with an exterior length of 4.05 metres, a width of 1.99 metres and a height of 1.59 metres. Bodywork surrounds, strongly contoured wheel arches, 20-inch wheels, a striking roof rack, and front and rear valance panels styled as underride protection emphasise the solid all-round characteristics of a crossover model for urban driving fun.

“The purely electric vehicle concept means the design can again be geared more towards MINI’s traditional basic values, in terms of the principle of using space creatively,” says Oliver Heilmer, Head of MINI Design. “This creates models that take up little space on the road while offering even more comfort, more versatility and more emotion on the inside than ever before.”


Advanced digitisation and traditional elements in the interior.

The MINI Concept Aceman interior is also dominated by a reduced design with clear contours and carefully executed details. The dashboard extends over the entire width of the interior and forms the ideal stage for the central instrument, which for the first time is designed as a completely round OLED display. The classic toggle switch bar is reinterpreted in terms of both design and functionality.

Moreover, the interior is shaped by minimalistic door panels, a flexible-use central console that reaches into the back, and attractive colour contrasts.

“In the interior of the MINI Concept Aceman, we have concentrated on a simplistic appearance in combination with premium materials and welcoming colours. Digitisation enables us to make do with few operating elements and at the same time maximise the experience in a way that is characteristic of MINI,” explains Oliver Heilmer. “The entire design is all about offering occupants a holistic experience in the interior space.”


A holistic user experience with new experience modes.

The emotional connection between the MINI Concept Aceman and its users is strengthened by a seamless digital operating concept and a holistic user experience. Even as the user approaches the vehicle, the Mini Companion, a sensor-based animation, delivers a welcome scenario consisting of light effects and sound, that is continued in the interior space after the doors are opened.

The display and control system in the production vehicle will be based on the latest generation of the MINI Operating System, which for the first time is built on an Android Open Source Project (AOSP) software stack.

The display area that extends beyond the central interface is another highlight. Moving image projections can transfer the control system content to the entire dashboard, creating a unique digital experience extending right into the door panels.

The new experience modes that are presented in the MINI Concept Aceman offer additional options for customisation and personalisation. Freely selected image motifs can be shown on the central instrument in personal mode. Pop-up mode invites the user to enjoy experience-rich navigation with surprising moments. And in vivid mode, the display area on the OLED display and the adjacent areas can be used for diversified interactions when stopped at traffic lights or while charging the high-voltage battery.


Bergen Breaks Box-Office Records to Become the Most Successful Turkish Movie in the Middle East

Distributed by VOX Cinemas, Bergen marks the first ever Turkish movie to get a theatrical release across Saudi Arabia.

  • The powerful biopic amassed more than 370,000 admissions over five weeks
  • Exceptionally, the powerful biopic performed better in its second and third weekends than opening

VOX Cinemas is proud to report that Bergen has broken box-office records to become the most successful Turkish movie in the Middle East. The powerful biopic debuted in cinemas on 16 June and, in what is considered an exception in the film industry, enjoyed a significant second and third week increase in admissions with more than 107,000 ticket sales during its third week versus just over 15,000 during its opening week.

Over five weeks, Bergen has amassed 371,824 admissions across eight markets and also made history as the first ever Turkish movie to be release in Saudi Arabia.


“Turkish cinema has a rich history with a bright and creative community of talent and, in recent years, it has been flourishing not only the Middle East but also on the international festival circuit” said Toni El Massih, Managing Director, Majid Al Futtaim Cinemas. He added, “Bergen has really struck a chord with movie-lovers across the region and surpassed all projections, demonstrating the appetite that audiences have for the rich storytelling that Turkey is known for. Cinema is a window into our world and, VOX Cinemas will continue to bring a diverse slate of movies to the big screen so that cinemagoers can connect with stories from around the globe.”


Bergen is the true-life story of the eponymous singer and her transformation from a promising cello player to a world-famous singer. Known as “The Queen of Arabesque”, she garnered a cult following and fought to continue performing despite enduring a violent relationship with her husband. Directed by Caner Alper, Bergen stars Farah Zeynep Abdullah in the lead role. It was selected as the opening film at the Turkiye-Germany Film Festival earlier this year, where it received rave reviews.

In addition to being the Middle East’s largest and most rapidly growing exhibitor, VOX Cinemas also produces content and operates a large regional film distribution business since 2013. Last year, it distributed more than 150 movies including Al Kameen (The Ambush), which because the most successful Emirati and Arabic-language movie ever in the United Arab Emirates as well as Egyptian movies 200 Geneh, Ashabh Europa and 3arousti.

Bergen is currently showing across cinemas in Saudi Arabia, UAE, Kuwait, Bahrain, Qatar, Lebanon, Oman. For more information or to make a booking visit


Turkish Title Bergen Enjoys Box Office Success Across MENA Region

Distributed by VOX Cinemas, Bergen marks the first-ever Turkish movie to get a theatrical release across Saudi Arabia.

Exceptionally, the powerful biopic has performed better in its second weekend than in its opening.

VOX Cinemas has reported strong ticket sales for Bergen, which it has distributed across the MENA region. The powerful biopic debuted in cinemas on Thursday, 16 June, and marked the first-ever Turkish movie to get a theatrical release in Saudi Arabia.

In what is considered an exception in the film industry, the movie performed better in its second weekend versus its opening, with a staggering 674% increase in ticket sales. Bergen has also outperformed the Turkish Oscar entry Miracle in Cell No. 7 by 376%, which had been the most successful Turkish movie to date, and is in the top five movies across Saudi cinemas this week.

“VOX Cinemas is extremely excited to distribute Bergen across the MENA region, particularly in Saudi Arabia where it marks the first Turkish movie to be shown in the cinema”, said Toni El Massih, Managing Director, Majid Al Futtaim Cinemas. He added, “We are committed to bringing a diverse slate of movies to the big screen that represents the world we live in. The performance of Bergen is proof that audiences in this region have an appetite for it. The release of this movie marks an important moment in Saudi Arabia and the fact that its performance has increased significantly in its second weekend is exceptional. I encourage movie-lovers to catch this biopic at the cinema while they still can.”

Bergen is the true-life story of the eponymous singer and her transformation from a promising cello player to a world-famous singer. Known as “The Queen of Arabesque”, she garnered a cult following and fought to continue performing despite enduring a violent relationship with her husband. Directed by Caner Alper, Bergen stars Farah Zeynep Abdullah in the lead role. It was selected as the opening film at the Turkiye-Germany Film Festival earlier this year, where it received rave reviews.

In addition to being the Middle East’s largest and most rapidly growing exhibitor, VOX Cinemas also produces content and operates a large regional film distribution business. Bergen is currently showing across cinemas in Saudi Arabia, UAE, Kuwait, Bahrain, Qatar, Lebanon, Oman, and Jordan.

For more information or to make a booking visit


Stella Stays Expands to Saudi Arabia, Opening the First Tech-Enabled Residential Hospitality Concept in the Region

UAE prop-tech start-up Stella Stays announces its expansion into the Kingdom of Saudi Arabia, introducing the first tech-enabled residential hospitality concept in the region.

The highly anticipated Stella Stays Riyadh Olaya Tower will open its door in June 2022, as a significant milestone in the company’s impressive growth trajectory. Stella Stays Olaya Tower offers modern, fully equipped, tech-enabled apartments and hotel suites, a coworking space, and recreational and commercial amenities.

Stella Stays offers holidaymakers, business travelers, and residents a seamless hospitality experience, through leveraging ground-breaking technology and modern service. Guests and residents in Saudi Arabia will be able to use the Stella Stays app to navigate the entire journey – from booking and managing their stays, checking in, and controlling smart home systems, to ordering a wide range of guest services. Payment terms are flexible and can be made through various methods, including debit, credit cards, and crypto payments.

Riyadh and Jeddah are strategic locations for Stella Stays’ expansion with more than 1 trillion dollars of real estate and infrastructure developments underway. The Kingdom’s economy has fueled solid growth in residential construction with developers progressing a booming number of freehold apartment projects. Saudi Arabia also offers some of the most attractive set-up costs in the real estate sector in the region.

Commenting on the expansion, Mohammed Al Ghussein, Chairman of Stella Stays said: “We are extremely proud of our launch in Saudi Arabia, and we believe that our vision for the future of living and hospitality aligns perfectly with Vision 2030, in transforming the Kingdom into a world economic center with blossoming tourism and entertainment industries. The speed of national development is phenomenal, with around 730,000 homes to be added to Riyadh by 2030.

Stella Stays aims to disrupt the Kingdom’s hospitality sector landscape by partnering with real estate developers and property owners, such as Four Direction Development, to provide innovative residential hospitality-concept, with unmatched profitability potential.”

Four Direction Development has extensive experience in terms of investment returns since 2014 with several development projects around the Kingdom.

“We are excited to announce our agreement with Stella Stays in the Kingdom of Saudi Arabia that will boost both the hospitality and travel industries. Stella Stays offers us, the property owner, hands-off management with real-time analytics that delivers significantly more income and less operational costs compared to traditional hotel models,” said Abdullah Al Majed, Co-Founder at Four Directions Development.

Stella Stays’ real estate portfolio growth strategy in Saudi Arabia is through master leases or profit-sharing agreements with property owners and developers. To create a global real estate pipeline, the company uses proprietary algorithms that identify, evaluate, and select the most desirable properties around the world, based on location, financial projection, and trends.

Commenting on the hospitality industry trends and its recent evolution in response to changes, Mohannad Zikra, CEO and Cofounder of Stella Stays, said: ‘‘The digital economy, COVID-19, and tech-savvy millennials are driving massive behavioral shifts related to how people live, travel and work. Business travel is also bouncing back and increasing significantly, requiring the flexibility for longer stays.

When Stella Stays began operations in 2019, the average length of stay was 3 nights per booking. Today, the average length of stays has increased to 28 nights per booking, with many repeat guests and permanent residents. Stella Stays continues to capture these opportunities by creating modern living spaces, futuristic technology, and a highly profitable business model. Our occupancy is now higher than the pre-pandemic level, reaching 100% around events such as EXPO 2020 Dubai and the Formula 1 Bahrain Grand Prix 2022.’’

With a vision to create the future of living and hospitality, Stella Stays is well recognized for its innovative and guest-centric approach, currently operating in the UAE, Bahrain, Canada, and now, Saudi Arabia. The company expects to expand rapidly into major cities in the MENA region and around the world in the next 12-18 months, with flagship projects in key markets.

“Stella Stays’ 4.9-stars rating across retail platforms is a testament to our effort to create the future of living and hospitality. And it’s just the beginning. The next step for Stella Stays is to leverage our secret sauce – ground-breaking technology and a highly profitable business model – to expand globally,” added Mohammed Al Ghussein, Chairman of Stella Stays.


Introducing Theeba Motorsport

Reema Juffali creates a team to improve Saudi Arabian access to motorsport.

With a mission that extends beyond the track, Theeba Motorsport is proud to announce its formation and entry onto motor racing’s GT3 world stage in 2022.

Founded by Saudi Arabia’s first female racing driver, Reema Juffali, the team will improve Saudi access, participation, and representation in the motorsport industry.

A Drive for Change

Since becoming the first female Saudi racing driver, Reema has forged a reputation as a role model to many and will continue to make waves in the next chapter of her career as she seeks to spark further change.

In 2019, she made history by becoming the first Saudi Arabian woman to compete in an international race in her home country and alongside driving, will take her first steps into team management this year.


Theeba Motorsport will provide a platform and space for Saudis to learn about and participate in motorsport through a variety of engineering, mechanical and commercial internship and apprenticeship programs.

It is the team’s ambition and intention to one day compete at the prestigious Le Mans 24 Hours under a Saudi Arabian license.


An International Debut

Theeba Motorsport will take its first competitive steps in 2022 by contesting the International GT Open Championship – one of Europe’s highest tiers of GT3 racing.


Following a winning debut at Estoril with SPS Automotive, Reema will participate in all remaining races in the Mercedes-AMG GT3 EVO and will be partnered by long-time friend, driver coach, and renowned GT ace, Adam Christodoulou.

After its Estoril season-opener, the International GT Open will visit six other circuits in 2022, racing at Paul Ricard, Spa, the Hungaroring, Red Bull Ring, Monza, and Barcelona in 12 races from May October.


Holding an aspiration to inspire and educate, Theeba Motorsport is excited to take the first steps in a bold and transformative journey in top-flight global competition.

Reema Juffali, Founder & Driver, Theeba Motorsport, said:After a very successful debut weekend in the International GT Open with SPS Automotive, I’m very proud to announce the formation of Theeba Motorsport and to unveil our plans for the 2022 season.


“As a team, we have a purpose that extends far beyond the race track and it is our ambition to improve Saudi Arabian representation and access to motorsport. While we want to create a place in racing for the Kingdom, we also want to create opportunities and will provide a space for Saudi people to get involved in a series of hands-on internship and apprenticeship programs. This will hopefully culminate in a majority Saudi team one day racing at the Le Mans 24 Hours.


“We will take our first steps in the International GT Open in 2022 – a series that I believe will offer a competitive platform to race in while also offering the chance to develop and learn. This is only the first step and a starting point in what will be a long journey to find Saudi Arabia’s place in the motor racing world and I’m extremely excited to see what the future holds.”


Deliverect Plays an Active Role in Empowering the F&B Industry in Saudi Arabia

Delivered announces its participation at Saudi Food Expo 2022 as an exhibitor to enhance and empower restaurants in the Kingdom.

Delivered, a global scale-up that simplifies digital orders for more than 20,000 locations across 40 markets announces its participation at Saudi Food Expo 2022, the biggest food & beverage and hospitality trade fair in Saudi Arabia, to empower the industry to excel and meet consumer demands. The exhibition takes place from the 16th to the 19th of May in Riyadh Front Exhibition & Conference Center, Riyadh.

Deliverect’s recently published survey results on consumer perspectives on sustainability trends and expectations related to food delivery, findings have shown that now more than ever, consumers make purchases based on what is meaningful to them – specifically when it comes to restaurants being sustainable. The majority of the consumers prioritize ordering from a restaurant that uses sustainable materials while having the necessary precautions in place to reduce food waste.

“We are very excited to further enable restaurants in Saudi Arabia to easily manage their digital orders while empowering them to focus on what truly matters for their business – great food and exceptional customer experience. Our active participation at such exhibitions is extremely important, as the industry goes through a massive digital transformation journey.  The drastic changes in consumer demands to receive a unique, personalized food experience even though online ordering is creating a pressing need for restaurants of all sizes to adopt technology that will provide business efficiency and help give customers what they want,” said Naji Haddad, Middle East General Manager at Deliverect

Deliverect has a host of unique products that truly help industry players have a competitive edge. Most recently launched are The App Store, an online ecosystem that connects partners across the food sector (stock management, packaging, kiosk, and more) in one central hub; and its Online Ordering Service which empowers restaurants and convenience stores to set up their own website for customers to order pickups and deliveries and pay for them directly online.


Saudi Racer Reema Juffali Excited to Participate in First Full GT3 Series Season

The Jeddah-born driver is to line up at the International GT Open season-opener in Portugal this weekend for SPS Automotive Performance.

Saudi female racing star Reema Juffali is looking forward to competing in her first full season in a GT3 series when she lines up in this weekend’s International GT Open Championship in Portugal. Juffali will again be part of the SPS Automotive Performance team for the season-opening race in Estoril – her first competitive outing since finishing an impressive second place in the GT3-AM class at this year’s Dubai 24 Hours race in January.


She will alternate at the wheel of the Mercedes-AMG GT3 car #18 with British team-mate Adam Christodoulou, an experienced GT3 driver, and winner of the 2016 Nürburgring 24 Hours. With a strong field confirmed for the competition, Juffali is embracing the challenge on the track by putting her skills and abilities to the test in GT racing and is raring to go. Juffali, who was the official race ambassador for the inaugural F1 Saudi Arabia race in 2021, said: “It’s going to be great being behind the wheel again with SPS Automotive Performance this weekend in Estoril for the opening round of the GT Open Championship. It’s been a couple of months since my second-place finish at the Dubai 24 Hours earlier this year, which is one of my proudest achievements to date.”

She added: “GT racing is something that I’m really excited about and like every race that I have taken part in, every competition will provide challenges and opportunities to learn and the International GT Open Championship will be no different. I know that I need to be at the top of my game as there’s some strong competition but I’m excited to get started.” SPS Automotive Performance, winners of the International GT Open 2018 Pro-Am Championship, will also field another Mercedes-AMG GT3 with Swiss duo – Dexter Müller and Yannick Mettler sharing driving duties of the #54 car

This year’s International GT Open consists of seven-rounds with France (Paul Ricard), Belgium (Spa), Hungary (Hungaroring), Austria (Red Bull Ring), and Italy (Monza) hosting races before it concludes in Spain (Barcelona) in October.