In the vibrant landscape of Middle Eastern fashion, a new star has emerged: Marcoom, a visionary fashion and tech startup. Founded by Abdulaziz Alfarhood and Hussain Al Khudari, Marcoom has quickly established itself as a driving force in modernizing the regional fashion industry, particularly in Saudi Arabia.
Abdulaziz Alfarhood and Hussain Al Khudari founded Marcoom with a distinct mission: to showcase and elevate the unique fashion talent within Saudi Arabia and across the Middle East. Their focus on local and Middle Eastern designer brands brings a fresh perspective to the global fashion scene, highlighting the region’s rich cultural heritage and contemporary design ethos.
Under the leadership of Alfarhood and Al Khudari, Marcoom launched Standawt, a fashion marketplace designed for the digital age. Available as a website and mobile app for both Android and iPhone, Standawt addresses the style needs of the younger generation. The platform’s emphasis on streetwear, a rapidly growing segment globally, and its collaboration with over 60 local brands, marks a significant achievement in Alfarhood and Al Khudari’s vision.
Building upon Standawt’s success, Marcoom, under the guidance of its founders, is branching into the luxury fashion market. This strategic expansion reflects Alfarhood and Al Khudari’s deep understanding of the market’s diverse needs and their commitment to providing a range of fashion experiences, from accessible streetwear to high-end luxury.
Alfarhood and Al Khudari’s initiatives have significantly impacted the local fashion industry. Marcoom has become a catalyst for emerging designers, offering a platform that propels their brands into the spotlight. This not only nurtures local talent but also brings global attention to the fashion creativity burgeoning in the Middle East.
Abdulaziz Alfarhood and Hussain Al Khudari, through Marcoom, are redefining the boundaries of fashion and technology in the Middle East. Their entrepreneurial spirit and keen insight into the fashion world have positioned Marcoom at the forefront of the regional fashion scene. As they continue to innovate and expand, Marcoom is set to leave an indelible mark on the global fashion landscape, celebrating the unique blend of tradition and modernity that characterizes Middle Eastern fashion.
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