Destination KSA - Your Guide to Saudi

Destination KSA - Your Guide to Saudi

NIVEA Luminous630® Launches in Saudi Arabia

NIVEA Luminous630® Launches in Saudi Arabia

NIVEA, the renowned skincare brand, introduces its empowering campaign in Saudi Arabia titled ‘Skin is for glowing confidence, NIVEA is for skin.’ This campaign follows the successful launch of NIVEA’s new Body LUMNIOUS630® Even Skin Tone range earlier this year.


 

The range features an oil serum and cream designed to reduce the appearance of dark spots and stretch marks, catering specifically to women’s skincare needs in Saudi Arabia and the wider GCC region.

NIVEA Luminous630® Launches in Saudi Arabia

Catering to Specific Skincare Needs

Uneven skin tone and stretch marks are major concerns for women in Saudi Arabia, affecting nearly one in four without a clear solution. NIVEA’s LUMNIOUS630 Even Skin Tone range is designed to address these issues, empowering Saudi women to embrace their skin confidently.

 

Efficacy and Innovation

After a decade of research, NIVEA created the patented LUMINOUS630® enzyme, which controls melanin production and diminishes dark spots. This breakthrough ingredient is the world’s most effective for even skin tone and is central to the new NIVEA Body LUMINOUS630 Even Skin Tone range (Oil Serum and Cream), clinically proven to visibly even skin tone.

 

Alia Lotfy, Head of Marketing at NIVEA MENA said: “We are delighted to share NIVEA’s breakthrough ingredient with women in Saudi Arabia that stems from our deep-rooted mindset of always putting people first.” Lotfy added: “The NIVEA Body LUMINOUS630® Even Skin Tone range illuminates a world of possibilities and provides a range of skincare solutions. By championing the notion of glowing confidence, we are committed to bringing the best in skincare science to Saudi Arabia and are ushering in a new era of possibilities and upholding NIVEA’s legacy of care and innovation as one of the world’s most trusted skincare brands, one that remains dedicated to helping people feel comfortable and confident in their skin.”

 

Outcomes Sparking a New Era of Change

The campaign ‘Skin is for glowing confidence; NIVEA is for skin’ celebrates the transformative power of confident, healthy skin. NIVEA’s journey in creating LUMINOUS630® reflects its steadfast commitment to skincare excellence, driven by innovation and a dedication to meeting the diverse needs of skincare enthusiasts worldwide.

You can find the LUMINOUS630® powered NIVEA Marks & Spots Reduction Cream and NIVEA Stretchmarks Reduction Body Oil-Serum at leading pharmacies, supermarkets, and online stores across the Kingdom. For comprehensive details about the range, visit our dedicated website nivea-me.com.


 


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