Infinix Brings the Latest Mobile Technology to Saudi Arabia with the Launch of the Note 10

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Infinix mobiles enter the KSA market with the launch of the all-new premium smartphone, NOTE 10 on 7th July 2021.


Manufactured in China, Infinix mobiles are committed to building cutting-edge technology and fashionably designed dynamic mobile devices to create globally-focused intelligent life experiences through a combination of lifestyle and technology.

Showcasing a superfluid display, powerful MediaTek gaming processors, cutting-edge artificial intelligence (AI)-powered camera and optimized 5000mAh battery with fast-charge technology, the NOTE 10 is crafted to enhance and optimize work and entertainment experiences for everyone.

“We know today’s smartphone enthusiasts want a device that balances style with the latest innovative technology for a truly immersive experience,” said Manfred Hong, Senior Product Director at Infinix. “There is a real demand for sleek mobiles backed by powerful technology, that also cater to the thriving gaming culture of the region in KSA, making it the ideal time to introduce Infinix through the Note 10. The NOTE 10 perfectly balances functionality; aesthetics, style, innovation, texture, and color functionality, to create the ideal, all-around device for professionals, entertainment lovers, everyday users alike.”infinix-note10-6-copy

A Stunning Visual Experience

The NOTE 10 creates the perfect viewing experience with a 6.95” full high definition (FHD+) display, and a 91% screen-to-body ratio with 480 nits of peak brightness and 1500:1 color contrast ratio for sharp, crystal clear visuals. Graphics and images seamlessness glide making it perfect for watching movies, scrolling content, or gaming. Certified by TÜV Rheinland for low blue light, users will enjoy hours of use without suffering from eye fatigue and discomfort.

The NOTE 10 delivers stunning professional-quality images and beautiful nightscape imagery, both in daylight and at night. To capture amazing selfies, the NOTE 10 is equipped with a 16MP AI Beautify Selfie front-facing camera with two frontal flashes.

For ultra-smooth and effortless filming, the NOTE 10 offers 2K resolution shooting capabilities in both the front and rear cameras using leading video-enhancement algorithms from Imint’s Vidhance Video Stabilization solution and auto-blur video shooting. Now, users can capture their breathtaking moments with confidence.infinix-note10-3-copy

Packed with Power & Performance

MediaTek Helio G85 gaming processor for the NOTE 10, contains:

  • A 64-bit octa-core processor with two performance core ARM Cortex-A75 and six power-efficient core Cortex-A55 CPUs clocked at 2.0GHz and 1.8GHz respectively
  • One of the fastest GPUs, the ARM Mali-G52 MC2 GPU, clocking at 1GHz
  • Memory storage of 128 GB, 64 GB ROM, and 6 GB, 4 GB RAM

The Note 10 features a range of upgraded and new innovative technologies and features, such as:

  • A 5000mAh Battery and 18W Fast Charge Technology: The NOTE 10 offers users a 5000mAh battery with 18W quick charge. The batteries are integrated with Ultra Power Mode, providing an extra 38 hours of calling time when the battery reaches 5% capacity, 25% of battery backup with the Power Marathon Technology, and safe fast-charge technology.
  • Dar-link Ultimate Game Booster: The NOTE 10 incorporates Infinix’s Dar-link Ultimate Game Booster optimization engine software, which works with the smartphone’s hardware to improve graphic image stability and screen sensitivity. The software intelligently adjusts the operating speed of the CPUs and GPUs and allocates resources to improve images and movements in different gaming scenarios.
  • DTS Audio and AI Noise Cancelling: Providing a surround sound quality with support for high-frequency game scenes, the NOTE 10 are embedded with dual speakers, AI noise reduction sound technology, DTS audio processing, and sound localization.
  • Secure and Convenient Access Points: Users are able to access the NOTE 10 with a side-mounted fingerprint and 3D face unlock capabilities.
  • XOS 7.6: The XOS 7.6 software incorporated into the NOTE 10 provides users with tools such as Xnote 5.0 to take notes and write down ideas, X-Proof to obscure the screen when using the phone in public and Thunder Back Mode 2.0 easily accommodates two apps simultaneously on the same screen

infinix-note10-2-copyAvailability

The NOTE 10 will be priced at SAR 659. The series will be available from 7th July onwards and include variations based on customer and market demands. The Infinix Note 10 mobiles will be available in Al Haddad Stores, and online on AlHaddadShop.com and Noon.com

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Seven Restaurant Upgrades Seafood Night Offering with Marvelous, Family-Style, Meals

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Courtyard Riyadh Northern Ring Road.


Courtyard Riyadh Northern Ring Road takes guests on a culinary adventure from under the sea as Seven Restaurant upgrades its seafood night offer to an abundance of flavors with a refreshed service style and menu.

Available every Thursday from 7 pm to 11 pm, dining starts from SAR 170 per person with bountiful plates of fresh seafood served to the table to enjoy with those near and dear in a comfortable, family-friendly setting. Head Chef, Sofyan Alasmi, curates the menu to ensure each bite is bursting with extraordinary flavors, including hearty appetizers like cold mezzeh, seafood soup, and caesar salad along with four main course meals so that palates can enjoy the freshest and most succulent seafood in the city. A feast for the eyes and mouth, the dishes are set to change on rotation so loyal guests have something new to look forward to. Kids under 6 years can take delight in the Seafood Night at Seven Restaurant and dine for free and 50% off dining for kids up to 12 years.

Seven is highly symbolic across cultures. Embodying completion and perfection, Seven Restaurant has been designed with this in mind. Featuring striking décor, the open kitchen concept ensures guests seated indoors can immerse themselves in an unrivaled culinary show. Those seated on the outdoor terrace can enjoy sweeping views of the stunning Riyadh city skyline.

Courtyard Riyadh Northern Ring Road offers a truly pleasant getaway for business and leisure travelers to Riyadh, with seamless service, easy access to the city’s top tourist attractions, and exciting dining experiences to choose from, the new property is a must-visit hotel when traveling to the Kingdom.

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Glamorous European Flair Lands in Paradise this Summer with Debut of Le Merdien Maldives Resort & Spa

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Le Méridien Maldives Resort & Spa, a 154-villa resort on the island of Thilamaafushi, welcomes creative-minded travellers to experience chic island living from 01 August 2021, when the stylish European-inspired brand is expected to make its debut in one of the world’s most captivating destinations.


Secluded in a southeastern pocket of Lhaviyani Atoll, Le Méridien Maldives Resort & Spa is located on Thilamaafushi, a natural island defined as “island surrounded by vast lagoon” in Dhivehi, the local parlance of the Maldives. Spanning nine hectares, the island is an eco-conscious haven abundant with indigenous flora and fauna, enveloped by a shimmering lagoon and coral reefs bursting with vibrant marine life, including pods of Manta Rays and turtles. The resort is accessible by a 35-minute seaplane journey north of Velana (MLE) International Airport, Malé.le-meridien-maldives-resort-spa_main-pool_beach-copy

Guests at Le Méridien Maldives Resort & Spa are invited to step out of their daily routine and into a glamorous getaway with notes of nostalgia. Every aspect of the resort’s design takes cues from the Paris-born brand’s mid-century design aesthetic and European heritage inspired by the era of glamorous travel, presented through a Maldivian lens. Enveloped by a shimmering lagoon with vast hues of Maldivian blues and fringing reefs abound with marine life, Le Méridien Maldives Resort & Spa unlocks the charm of the Maldives in style, celebrating the destination’s iconic flat lagoons, endless blues, and pristine beaches through the distinctly European spirit of savouring the good life. At Le Méridien Maldives Resort & Spa, guests can feel free to indulge in the simple pleasures of life – where wandering sans agenda and lingering longer is encouraged.le-meridien-maldives-resort-spa_private-sandbank-a-copy

The resort’s distinct timeless chic design is inspired by the formation of the Maldives Archipelago, emulating the Atoll’s unique topography, its bordering reefs, coral gardens, marine life, and underwater pinnacles known as “Thilas”. Interior and exterior design celebrate the Maldives’ distinct life and culture and vibrant landscape, fused with mid-century modern and Bauhaus aesthetics to present a resort that sits in harmony with the natural environment.

Each villa’s design evokes mid-century philosophies and unites the concept of art and industrial design with clean lines, a muted color palette, and a juxtaposition of renewable materials that foster simplicity, openness, and functionality. A selection of one and two-bedroom villas are tucked amongst the tropical landscape and dotted over the Indian Ocean and feature unparalleled views across the whitewashed beaches, the Indian Ocean, or turquoise lagoon. Families and groups will enjoy the Thilamaafushi Villa, a three-bedroom villa set in its own alcove of the island on the beach.le-meridien-maldives-resort-spa_overwater-villa-aerial-copy

Guests will be able to dine at six restaurants and bars showcasing global tastes and locally harvested produce, as well as enjoy treatments from sustainable international brands at Explore Spa by Le Méridien. The hotel will also take part in Le Méridien’s signature brand programs that evoke the glamour of a summer spent on the French Riviera. This includes “Au Soleil”, which encourages a summer state of mind with activations at “Golden Hour”, the magical hour at the end of a day under the sun; and Le Scoop by Le Méridien, which invites guests to pair a glass of rosé with a refreshing scoop of gelato or sorbet.

Families can take advantage of the Le Méridien Family and Kids’ Hub, with programming that ranges from day and night nature trails, a mini marine conservation program, folklore storytelling, sustainable art classes, and micro-green planting in The Greenhouse.  Families can also explore a purposefully curated menu of expeditions that include a nature safari, marine talks and coral restoration, family foraging and cooking classes in The Greenhouse, and expeditions to the resort’s wholly-owned private island, Bodu Finolhu as well as, a range of resort-wide experiences that nurtures discovery and conservation of the surrounding environment. The resort also presents a boutique lifestyle space that features an ocean-facing fitness studio and yoga pavilion as well as an interactive creative art studio for guests to stay balanced and inspired during their travel.

Rates start from USD 600 per night in a Sunrise Overwater Villa inclusive of breakfast and dinner*. Le Méridien Maldives Resort & Spa is a participant of the Marriott Bonvoy™ program as a category five hotel. Members can redeem 35,000 points per night for a stay in the tropical isles.  For further information or to make a reservation, please visit www.lemeridien-maldives.com.

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Savour the Good Life at Le Meridien Resort & Spa this Summer

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The summer is made for leisure, granting absolute freedom to create memories that last a lifetime.


Serendipitously in time for the holiday season, the renowned European-inspired brand Le Méridien makes its highly anticipated debut on the paradisical island of Thilamaafushi, Maldives. Opening its doors in August 2021, the property invites creative-minded travellers to unlock the astounding beauty of one of the most enchanting destinations in the world.

le-meridien-maldives-resort-spa_beach-copyNine hectares of the natural island with unique flora and fauna await visitors, as they are welcomed by lush greenery as far as the eye can see. The eco-conscious island is embraced by stunning coral reefs brimming with marine life, such as various species of turtles and Manta Rays. Pristine beaches kiss the Indian Ocean in this secluded pocket of harmony, inviting exploration and relaxation.

le-meridien-maldives-resort-spa_overwater-villa-h-copyAmidst turquoise clear waters lie 154 mid-century villas, lined up perfectly in a formation inspired by the formation of the Maldives Archipelago. An array of one, two, and three-bedroom villas designed with modern and Bauhaus aesthetics. Every aspect of the resort’s design takes cues from the Paris-born brand’s mid-century design aesthetic and European heritage inspired by the era of glamorous travel, presented through a Maldivian lens. Its distinct timeless chic design emulates the Atoll’s unique topography, its bordering reefs, coral gardens, marine life, and underwater pinnacles known as “Thilas”. To accompany the villas are six irresistible restaurants and bars, offering global cuisine and locally harvested produce.

le-meridien-maldives-resort-spa_arrival-platform_sunset-copyNature comes alive at Le Méridien Maldives Resort & Spa, with endless discovery moments waiting to be uncovered. Explore the tropical haven in the day and immerse in the rich natural wonders, only to end the day under the glittering night sky. Continue the adventure with unforgettable expeditions like a nature safari, marine talks, coral restoration, and family foraging in one of the Maldives largest state-of-the-art hydroponic greenhouse.

le-meridien-maldives-resort-spa_main-pool_beach-a-copyThe resort lives in peaceful harmony with the natural beauty of the island. Without disruption, the resort sits visitors among the bustling marine life, witnessing nature at its finest. The range of experiences across the resort supports the sustainability values of Le Méridien Maldives Resort & Spa, with educational talks on the wildlife and restoration expeditions. Guests can not only admire the unique environment but aid preservation of the delicate ecosystem.

Those in search of adventure, leisure, or a combination of both this summer are invited to experience Le Méridien Maldives Resort & Spa and its natural splendor. Rates start from USD 600 per night in a Sunrise Overwater Villa inclusive of breakfast and dinner*.

For further information or to make a reservation, please visit www.lemeridien-maldives.com

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Summer Stay Offers for the Family at Courtyard Riyadh Northern Ring Road

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Located in the heart of the capital city, Courtyard Riyadh Northern Ring Road brings an exciting family package to make the most of their summer. The contemporary hotel is a favorite for business and leisure travelers for its flavourful dining options, seamless service, easy access to the city’s must-see attractions, and modern design.


To celebrate the sunny season, Courtyard Riyadh Northern Ring Road is welcoming families with exciting offers so that they can cherish treasured moments with loved ones and make holidays memorable.

cy_ruhnr_standard_king_room-copy50% Off 2nd Room

Family holidays are more fun when everyone’s there, especially with 50% off the 2nd room for children up to 16 years old. Available seven days a week, guests can choose from standard rooms or family-friendly rooms, with the discount applied to the lower-priced room if different room types are booked. Ideal for big families to enjoy a fun-filled stay with those near and dear to create unforgettable memories.

cy_ruhnr_indoor_pool_lounge-copyKids Stay and Eat Free

Take advantage of the ‘Kids Stay and Eat Free’ offer for happy tastebuds, children, and parents. Children aged 12 and under can stay for free when sharing a room with two adults, for a maximum of two children. The two children will also receive complimentary meals for breakfast, lunch, and dinner from the special kids’ menu, featuring all the comfort food classics, when accompanied by an adult dining on the regular menu. Everything you could need in one stunning hotel, enjoy a relaxing stay, and let Courtyard Riyadh Northern Ring Road take care of the rest.

cy_ruhnr_exterior_01-copyTo book your room and find out more information on Courtyard Riyadh Northern Ring Road, log onto Marriott.com/RUHNR.

Please contact us on  +966115210000 or email RUHNR@courtyard.com

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New Balance Celebrates its Heritage with Annual Grey Day Collection

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Limited edition release will include iterations of the 574 and 57/40 models in classic grey.


For the month of May, Global athletic leader New Balance will unveil the 2021 iteration of its much-anticipated collection for Grey Day, an annual celebration of the brand’s heritage. Each year, New Balance celebrates over a century of independence with the color that proudly represents its history and has come to be synonymous with the brand: grey. new-balance-_-grey-day-_-ascia-and-friends_1-copy

The 2021 collection incorporates two 574 styles and a 57/40 counterpart: the classic grey 574; an exclusive 574 without the iconic New Balance “N” logo, dubbed the 574 Un-N-Ding; and a limited 57/40 all-grey colorway. Retail pricing will be AED399 for the classic grey 574, AED449 for the 574 Un-N-Ding, and AED549 for the Limited 57/40 all-grey colorway.s121_m574egg_m5740ta_u574gdy_pack_product_photography_1_cmyk-copy

First introduced in the 1980s, the 574 was a simple design experiment combining the best of a road and trail runner to create a true go-anywhere shoe. The 574 quickly began to blur the lines between performance and everyday wear and is now known worldwide for its versatility, classic design, and core grey colorway synonymous with brand heritage.s121_m574egg_group_onfigure_photography_4_cmyk-copy

With a tagline of “Worn by Anyone,” the New Balance 574 has been one of the industry’s most identifiable sneakers and today is one of the brand’s best-selling silhouettes. The Grey Day collection pays homage to the 574 in grey by releasing the original alongside two reimagined styles. The New Balance 57/40 is a fresh interpretation of the iconic model and a nod to the 574 franchise, while the Grey Day exclusive no “N” 574 Un-N-ding puts a unique twist on the classic shoe by removing the oversized “N” from each side.new-balance-_-grey-day-_-ascia-and-friends_2-copy

This year’s Grey Day campaign from New Balance will feature several of its star athlete ambassadors, including Coco Gauff, Jamal Murray, Sadio Mane, Sydney McLaughlin, and Tiago Lemos, and regionally with Eduardo, Ascia, and Hamad Young Picasso. By showcasing the grey styles on some of its leading athlete partners, New Balance reiterates its heritage and the versatility of the 574 and 57/40.s121_m574egg_group_onfigure_photography_1_rgb_ext-copy

“Grey Day is an important heritage story we can tell around our signature grey colorway and classic, 574 silhouettes. Our tagline of ‘Worn by Anyone’ is a nod to the past, present, and future of these iconic models,” says Pat Cassidy, Global Director, Consumer Marketing & Athlete Activation.s121_m574egg_onfigure_photography_4_rgb-copy

The Grey Day collection will be available across a selection newbalance.com channels in the region, namely:

Customers can also find the full collection in the NB store in 360 Mall, Kuwait, and in Foot Locker Power Doors, which can be found in Dubai Mall and Avenues Mall Kuwait

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Marriott International Celebrates 11th Edition of ‘Iftar for Cabs’ Initiative in the KSA

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Courtyard Riyadh Northern Ring Road associates celebrate the Holy month of Ramadan showing their appreciation to the hard-working cab drivers in Saudi Arabia


Riyadh, Saudi Arabia – 28th April 2021 –   As part of its ongoing commitment to the Holy Month of Ramadan, Marriott International celebrated the eleventh edition of its ‘Iftar for Cabs’ initiative at participating hotels in the Middle East, including over 23 properties in Saudi Arabia. During the hour of Iftar on Wednesday cab drivers who drove through the main entrance of any of the participating hotels received complimentary Iftar packs to break their fast.

Courtyard Riyadh Northern Ring Road catering team prepared Iftar packs, which included a diverse selection of food and beverage items. Associates from across various departments within the hotel, including Catering, Administration, and Guest Services joined forces to bring the ‘Iftar for Cabs’ initiative to life. This year, Courtyard Riyadh Northern Ring Road as participated hotel handed out over 30 Iftar packs to cab drivers.marriott-iftar-for-cabs-5-copy

In line with directives from local health authorities and ongoing efforts to safeguard public health, Marriott International properties implemented additional safety measures while organizing the initiative and handing over Iftar packs to cab drivers. While maintaining social distance and wearing gloves and masks at all times, associates also place the pack on a tray while offering it to the driver.

Launched in 2010, the ‘Iftar for Cabs’ initiative has turned into an annual tradition for many cab drivers throughout the region. The initiative has been widely appreciated by hotel owners, local communities, and transport authorities.

“It gives us great pride as a company to go the extra step to give back to the communities in which we operate. This initiative is even more important this year after the difficult year we all had last year. ‘Iftar for Cabs’ embodies the spirit of the Holy Month and we are extremely proud of our hotel teams who are committed to bringing to life this initiative every Ramadan.” said Mahmoud Omar, General Manager.

The ‘Iftar for Cabs’ initiative falls under Marriott International’s Sustainability and Social Impact Platform, Serve 360: Doing Good in Every Direction, which guides how the company makes a positive and sustainable impact wherever it does business. From empowerment opportunities to sustainable hotel development, the platform is designed to foster business growth while balancing the needs of associates, customers, owners, the environment, and communities. One of the priority areas, or “coordinates”, of Serve 360 is Nurture our World. ‘Iftar for Cabs’ is an initiative that directly supports and brings this vision to life.

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Sensational Iftar Experiences this Ramadan Courtyard Riyadh Northern Ring Road

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Whether you prefer something pleasant or private, this city hotel offers something for everyone


Riyadh, Saudi Arabia, April 2021 – Make the stunning city skyline the perfect backdrop to an exclusive iftar experience on the top floor of the spectacular Courtyard Riyadh Northern Ring Road. Offering a lavish spread of traditional Ramadan dishes, personalized service, Arabian decor, and a sweet escape, this private sunset iftar makes meals with loved ones even more memorable.

The specially curated menu begins with Arabic Coffee, warm soup, hot and cold mezze made with the freshest ingredients to enjoy after a long day of fasting, hearty main course options that are sure to please, traditional Middle Eastern desserts made with rich pistachios and fresh cream, as well as Ramadan drinks. A bountiful feast that lets you take a break from the busy city life and truly savor the moments spent with friends and family over a generous feast. Please call for pricing inquiries and to make a mandatory advance booking to enjoy this peaceful and private sunset iftar.

Seven Restaurant, Courtyard Northern Ring Road’s signature all-day dining destination on the ground floor, offers a special menu fit for the whole family. With dishes that change daily so that guests have something new to look forward to throughout the Holy Month, the contemporary restaurant will be adorned with traditional decor that perfectly captures the spirit of Ramadan. Dine with loved ones with superior quality dishes, impeccable service, and a majestic ambiance that encapsulates the warmth of the season. Price per person: 180SAR + VAT, including Ramadan drinks.

To mark the Holy month, Courtyard Northern Ring Road is giving residents more reason to make memories with exceptional prices on room rates, starting at SAR 394 for a one-night stay in a classic room that is modern, chic, and perfect for a sweet city escape.

For bookings, please contact +966115210000 or email RUHNR@courtyard.com

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A Culinary Adventure from Under the Sea at Seven Restaurant

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Courtyard Riyadh Northern Ring Road.


Providing opportunities for guests to pursue their personal and professional passions on the road, Courtyard Riyadh Northern Ring Road is also set to tantalize taste buds. Taking guests on a culinary adventure from under the sea, Seven Restaurant has now opened its doors to an abundance of flavours with a weekly seafood night serving unrivaled dishes and flavours.

Available every Thursday from 7pm to 11pm, this buffet style dining starts from SAR 170 per person and is an experience not to be missed. Head Chef Sofyan Alasmi has curated a menu that will have guests indulging to their hearts’ content. With over 15 years experience in the hospitality industry across the GCC under his apron, all culinary creations consist are bursting with extraordinary flavours. From signature dishes such as the mouth-watering Thermidor to Seven’s special catch of the week, palates are set to enjoy the freshest and most succulent seafood in the city. A feast for the eyes and mouth, the restaurant also features a beautiful seafood market where gastronomes will get to choose from a variety of fish, including Shrimp, Sultan Ibrahim, Calamari and Deans’ Fish, and see it prepared at the live cooking stations.

Seven is highly symbolic across cultures. Embodying completion and perfection, Seven Restaurant has been designed with this in mind. Featuring striking décor, an open kitchen and live cooking station take centre stage, ensuring guests seated indoors get to immerse themselves in unrivalled culinary show. Those seated on the outdoor terrace can enjoy sweeping views of the stunning Riyadh city skyline.

Courtyard Riyadh Northern Ring Road offers a truly pleasant getaway for business and leisure travellers to Riyadh, with seamless service, easy access to the city’s top tourist attractions, and exciting dining experiences to choose from, the new property is a must-visit hotel when travelling to the Kingdom.

To book your table, please contact +966115210000 or email RUHNR@courtyard.com

To find out more information on Courtyard Riyadh Northern Ring Road, log onto Marriott.com/RUHNR.

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The Make-Up Brand Embracing Cultural Diversity, Self-Expression and Art

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Clean, halal-certified, vegan friendly, and cruelty-free.


Designed and developed hand-in-hand with real women, Shade M was created for every shade. With a deep-rooted belief in everyone loving and owning who they are, Shade M ardently champions women to be the truest forms of themselves, embracing the strong force they are and screaming “I am my own shade!” Now, Shade M enters the Middle East, with a mission to drive this message across the region. diversity-color-explosion-xcentric

Founded by makeup-loving industry experts Nour Khalife and Jolie Nubani, two middle eastern women who met and worked at L’Oreal, both beauty veterans felt there was a community hugely underrepresented when it came to makeup. Ready for a change and for representation at every level of the makeup industry, they took matters into their own hands. With over 18 years of combined experience working with global luxury beauty brands (YSL, Giorgio Armani, Chanel, and Benefit cosmetics) and markets, Nour and Jolie set off on a mission to challenge standards, expand representation, shine a light on the importance of individuality and create products free of toxic ingredients. And so, it was that Shade M was born. red-hot-tube-and-applicator

“I never understood what misconception and underrepresentation were until I moved to France. I grew up in Saudi Arabia, in a non-conservative middle eastern family. I moved to France when I was 18 years old and integrated smoothly. One thing that kept me wondering and is still engraved in my mind, is how my “new friends” were puzzled when they knew I was from the Middle East. “We couldn’t tell” is what I kept hearing, but how can you actually tell? It was the first time I got exposed to real-life clichés and I found that a very interesting observation. 

Shade M is an opportunity to shine the light on diversity and show how performance, ethics, and wellness can go hand in hand, with our clean, vegan-friendly, cruelty-free, and halal certified formulas. Riding the wave of a “cleaner” and more inclusive future that is shaping the $532b global beauty industry, we wanted our products to address directly the needs and expectations of a more conscious consumer.”steps-2

Nour Khalife – Co-Founder of Shade M

Shade M prides itself on being a clean brand. Vegan and clean beauty has been a movement for many years and is becoming the norm, and halal runs hand in hand with this growing movement. A clean, halal-certified, PETA-approved, vegan, and cruelty-free makeup brand, Shade M’s definition of clean means their products are free of toxic ingredients like sulfates SLS and SLES, parabens, formaldehyde, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. A little scientific perhaps however it is of the utmost importance that we all know exactly what it is we are applying to our skin.

Products that have been developed to be better-for-you, Shade M is a celebration of beauty and diversity, designed to show just how awesome and diverse women are, whilst being inclusive of different minority groups. By working with real women, the brand ensures that every product has the right level of pigmentation and coverage so that the pigmentation of the product gives full coverage across all skin tones. Enter Shade M’s very first product, Muse matte liquid lipstick – aptly named after all the women who served as an inspiration to create Shade M.

The perfect lipstick is every makeup lover’s staple and with Muse, Shade M pushed the norms. Determined to create a lipstick that didn’t compromise on pigmentation and consisted of this better-for-you formula, Shade M embarked on a mission to cover the best shades of nudes, pinks, reds, purples, and even silver. Now, the range offers 15 shades of highly pigmented and long-lasting liquid lipsticks, made in Italy, imbued with a non-drying matte formula, built with custom technology to keep the moisture in and leave you with a non-transferable matte lip to last you the whole day.

“Art is at the core of Shade M because it allows for the perfect combination of self-expression and personal interpretation. We partner with female artists from around the world to visually bring the brand to life. For the outer packaging of Muse matte liquid lipstick, we were extremely happy to collaborate with an amazing Saudi-based digital artist, Fida Al Hussan, whose work is centered around furthering the conversation around cultural empowerment.

Fida embodies the same ethos as Shade M. She is a strong and confident woman who finds beauty in her culture and strength in globalizing it while making strides and positively impacting the world along the way. She truly is a Muse!”

Jolie Nubani – Co-Founder of Shade M

Having taken US and UK markets by storm, winning the Pure Beauty London 2020 Gold award for the Best New Inclusive Makeup Product, Shade M has now landed in the Middle East so, visit shadembeauty.com now and get your beauty fix with shipping all across the GCC and worldwide. If that wasn’t enough, Shade M is also partnering with FACES, a major regional retailer, starting with an online presence in FACES UAE & KSA. Shade M will also be available in selective stores that will be announced soon so stay tuned by following their IG account @ShadeMBeauty.

Gone are the days of toxic products, as well as lack of choices and diversity when it comes to ethnic representation in makeup, packaging, shades, and tones. With Shade M own who you are, love who you are, and be your true self!

 

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