Assila, A Luxury Collection Hotel, Jeddah, Recently Appoints Nader Ibrahim Elevates the Assila Experience and Leads it to New Heights

Assila, a Luxury Collection Hotel in Jeddah, recently welcomed Nader Ibrahim as General Manager, where he introduced a new strategic vision and upgraded both the guest experience and the working environment.

The appointment of a strong, idea-driven leader introduces innovations that upgraded the luxury property during his tenure. A seasoned professional, Nader brings with him over 20 years of hospitality experience and property management of luxury, award-winning hotels across the UK, USA, and the Middle East.

Prior to taking on his current role, Nader enjoyed a four-year tenure as Senior Director of Operations across Europe, the Middle East & Africa for Marriott International. His long-standing relationship with Marriott began back in 2000 in Atlanta, USA, where under a variety of management training he developed and honed new skills that would pave the way to a prosperous professional journey. Following this, Nader went on to hold several F&B roles within the brand, taking him from Egypt to the UK, where he then took up senior posts within other leading hospitality brands throughout the UK.


Commenting on his new venture, Nader said, “I am elated to be part of such an enchanting and enigmatic property that is redefining the luxury hospitality experience for discerning guests. Given the Kingdom’s current surge in tourism and hospitality, in line with Vision2030, the opportunity presents an exciting challenge to elevate the already superior service and facilities.  Together with the team, we strive to uphold and raise the bar for luxury hospitality in Jeddah.”

With global, multi-brand experience, Nader’s wealth of industry know-how and fresh insights will be pivotal in leading the dynamic team to achieve new levels of success and enhanced guest satisfaction, ensuring Assila, A Luxury Collection Hotel, Jeddah, continues to provide world-class service and memorable experiences across its operations.

For more information about the hotel, please visit

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