Adidas becomes the official sports partner of The Color Run presented by Sunsilk in Saudi Arabia.

Partnership will see adidas boost participants experience at events in Riyadh (26th October) and Jeddah (2nd November).

Adidas is calling on all Saudi residents to join them in celebrating their official partnership with The Color Run presented by Sunsilk, and help make upcoming events in Jeddah and Riyadh the Happiest 5k on the Planet.

The Color Run will see thousands of participants across Saudi Arabia embark on a friendly 5k run; unique in its non-competitive, family-friendly nature, but famous for its powder that participants are covered in as they make their way around the course. The event celebrates healthiness, happiness, and individuality by bringing the community together in what is now the largest running series in the world, experience by over 7 million Color Runners in 40+ countries.

Adidas is inviting runners to Feel The Boost at The Color Run at two brand-new race destinations; Riyadh on Saturday 26th October and Jeddah on Saturday 2nd November. This year, the theme of The Color Run is the ‘Hero Tour’ which celebrates the hero in everyone, where nothing is impossible and every participant is unstoppable.

Adidas will be giving participants an extra boost during event day by dousing participants head to toe in different colors  at the orange color zone on the course. The run is topped off with an unforgettable finish festival, with live music, dancing, activity booths and mass color throws that create millions of vivid color combinations. It’s here where participants can Feel the Boost or take pictures against the Adidas BOOST wall.

As a proud sponsor of the first Color Runs in Jeddah and Riyadh, Adidas will also offer participants and exclusive gift voucher which can be redeemed in Adidas stores in Jeddah and Riyadh.

To take part in The Color Run KSA, register online at www.ksa.thecolorrun.com. Tickets are available from 50 SAR (Regular Package) and 100 SAR (Deluxe Package) for ages 13 and above, whilst children aged 12 and under can take part for free.

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