Inspired Fashion: Mohamad Bajbaa

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After spending eight years in LA, Mohamad Bajbaa was bitten by the fashion bug and decided to launch ‘Proud Angeles’ in 2016, to bring the LA energy and ambiance to the Middle Eastern market and blend both styles to create something extraordinary.


Inspired by an unfortunate incident that resulted in the destruction of many of his clothing, coupled with the already inspiring LA fashion scene, Mohamad decided to start producing his own clothing, and with that enter into the exciting world of fashion. During his time in LA, Mohamad learned about individuality, diversity, and creativity and wanted to bring that newfound knowledge back home to the Middle East.

Mohamad was able to do just that, with his brand expanding since its launch and its focus on the ideals of community and individuality. After two years of working in the market, Mohamad launched ‘Proud X,’ a fashion consultancy aimed to empower local fashion brands. With ‘Proud X,’ Mohamad aims to provide guidance for fashion start-ups to minimize their risk and maximize their success and growth. Although he has catapulted onto the fashion scene, he has many plans for the coming years.

As a designer and entrepreneur, he wants to maintain the uniqueness of his brand while also helping the community with fashion related initiatives that will hopefully play a part in the advancement of Saudi Arabia.

Many young Saudis have paved the way for others in their respective fields and have shattered various ceilings on their way. Their daredevil attitudes towards life and their willingness to defy the norms placed upon them have allowed them to excel and become the successful visionaries they are today.

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Paving Paths: Haifa Aljedea

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Born in Riyadh and raised in New York City, Haifa Aljedea has made her mark in International Relations. Starting as an intern at the United Nations, she knew instantly that this was where she was meant to be.


Although she was focused on International Journalism at the time, she continued to explore her options. Her time interning at the United Nations, therefore, ultimately changed the course of her career.

Entering a male-dominated field that lacked role models she can relate to, Haifa drew on the knowledge and experience of those around her and let her work speak for itself.

She has been the head of countries affairs to the Saudi chairman of the Saudi Fund for Development, the General Entertainment Authority, and the Saudi Arabian Military Industries Company. Previously, Haifa also worked at the UN counter-terrorism center and represented the Kingdom at the Security Council and General Assembly. With these key positions under her wing, Haifa aims to enhance the already vital role Saudi Arabia plays in international relations.

Moreover, Haifa strives to empower women in the workplace in Saudi Arabia She started two NGO’s that address the lack of rolemodles and career mentors available to women in the country.

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Dynamic Duo: Hussein Angawi & Hazim Altowairqi

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With a passion for the sea and watersports, Hussein Angawi turned his love for entrepreneurial venture and community.


After meeting fellow water sports enthusiast Hazim Altowairqi at university, the duo decided to co-found HydroKSA as their shared final graduation project, which later turned into the successful brand that it is.

Initially, the brand started out as a newsletters for those who practice watersports in Jeddah. This then turned into an instagram account where they sought to portray their love for the adrenaline rush filled lifestyle and energy into a visual experience through videos and pictures. They also wanted to showcase the different water sports available in Jeddah such as Kitesurfing, wakeboarding, freediving and so on.

Recognizing the difficulties and obstacles faced by those wanting to participate in water sports in the Kingdom. They started by motivating people to practice watersports on a more regular basis, as well as raise awareness and educate people about the thrilling sport.

They then continued on to sell handy beach towels and are now planning to offer Kiteboarding lessons at KAEC.

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Racing Forward: Dania Akeel

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A fierce competitor and all-around fighter, Dania Akeel has broken into the competitive world of motorsport racing and has even become the first Saudi female racer to hold an FIA license.


With her first competition at the UAE National SportsBike Super Series, she has continued to pave the way for female Saudis in the racing community.

Akeel has also competed in various races, including the Hail and Northern Region Rally, which is an aspect of the International Motorsport Federation’s world rally championship. After three painful pelvic fractures at the Bahrain season in March 2020, she has managed to push through, persevere, and has even written a book titled, Freefall which she wrote during her recovery. m51_7751

This book was Dania’s opportunity to reflect on her past experiences and what she has learned so far in her journey. In sharing her experience, she hopes that her story will not only inspire but prevent others from repeating the mistakes she believes led to her accident. Dania also mentions that writing the book “was a process that allowed me to come to a deeper understanding of the lessons life had been trying to teach me”. She now has plans to participate in the Dakar Rally taking place in 2022.

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Preserving Culture: Abdullah S. Al Hodaif

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Passionate about art from a young age, entrepreneur Abdullah S. Al Hodaif has taken his passions and turned them into a way to conserve and transform Jeddah’s heritage into a vibrant art scene.


Abdullah believes that cultural projects have a role in shaping the artistic and cultural movement in any country and significantly influence spreading local culture and identity internationally.

Not only has Abdullah been collecting vintage artwork from a young age, but he has also redecorated four separate buildings in the historic Al-Balad. One is Bait Al Hodaif, a non-profit organization with a small museum displaying Hijazi heritage items such as artwork, magazines, and games from the 1910s to 1980s.

Along with this, Hodaif holds annual campaigns to redecorate the streets of Jeddah, as well as creating artwork in more impoverished areas of the city and hosting recycling workshops for children there.

Abdullah has now opened the first private cultural center in Makkah, named BeBakkah Cultural Project. With these initiatives in mind, Hodaif does not wish to bring back the past but to combine the old with the new to allow the youth to appreciate the art in a historic site. All while instilling the value of peace through art.

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