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Saudi X Design: Putting the spotlight on local design talents

twisted-by-radhwa_kabli-100x100x45cm

At Saudi Design Week 2018, we stumbled upon the most promising emerging designers in the Kingdom. These creative talents are at the forefront of their craft and placing the Saudi design community through their products on the radar.


Twisted
by Radhwa Kabli

the-chair-by-radhwa_kabli-no-top2Radhwa Kabli is an interior architect, with passion for furniture design. In 2014, Radhwa launched her first furniture collection and she got the opportunity to exhibit her work in Jeddah, Dubai and Milan. Hailing from Madinah, the main concept of her unique pieces of furniture is presenting the beauty of geometric design by creating harmony and illusion of movement. The repetitive and intricate design of her furniture collection is dynamic.

Zmzmya
by Efreez Studio

zmzmya-by-efreez-copy“As artists, we seek in Efreez Art Studio to introduce various types of arts through our unique, high-quality work that tells our stories and narrative, and has a useful value.” The team of Efreez Studio consists of three professional artists who specialize in Islamic arts and design: Sondos Alfraedy, Bashair Alaqily, and Haneen Ayman. We are always happy to work and collaborate with local artists, and exchange ideas that could improve and elevate artworks and pieces.

Zmzmya was born out of a greater need for choice, personalization and a sustainable lifestyle. We are thinking beyond the beverage and setting out to redefine the way we drink, by building a global brand that connects the dots between wellness and versatility, while trying to balance the needs of both people and the planet. It is a small canteen that keeps water cold for hours and can be carried almost everywhere. With simple and minimalist design in mind, Zmzmya is made on Potter’s wheel, topped with a natural cork stopper.

AlKaynuna
by Sara  AlQarawi

alkaynuna-_-image-2Jewelry has taken an important stature throughout human history and among different cultures. Preening was not the only reason of wearing golden and silver jewelry. They were also symbolizing important and holy meanings.

Al Kaynuna Jewelry is a renovation and an extension to this concept as it represents jewelry pieces that were designed to symbolize semitic meanings to remind us of our values and help us to fulfill ourselves. “In my turn as a designer I would love to participate in simplifying future and making it clearer through designing pieces that carry essential meanings helping the person to explore oneself and reminding him of the meanings that motivate him to face rapid and changing life challenges with a conscious spirit.”

Abadia by
Neama AlShuhail

image-1Abadia is a Saudi contemporary luxury RTW label. They are committed to preserving the craftsmanship of the region by providing artisans with a sustainable source of income. The women they work with use traditional weaving and embroidery techniques that have been practiced for generations. They incorporate these handmade details into modern designs that celebrate culture and heritage.

Abadia is known for our iconic farwa. We have adapted the design for the contemporary woman and aim to bring this modern take on a Saudi tradition to the world. At SDW, we plan to showcase this traditional garment, and its design evolution.

El Masnad
by Sana Yousif Alabdulwahed

%e2%80%8b%e2%80%8bsdw2-5-el_masnad-by-sana-alabdulwahed-2015Sana Alabdulwahed created El_Masnad Lounge Carpet, which is a Silver A’ Design Award Winner for Furniture, Decorative Items and Homeware Design Category in 2015. El_Masnad, Lounge Carpet, inspired by the way, Saudis, lean on Masnads. It celebrates the Middle East leisure lifestyle. It has been exhibited in Nine cities around the world.
The designer worked in Los Angeles as a R&D computational designer, where she gained a lot of experience in Parametric design, a Visual programming editor, digital fabrication and advanced manufacturing.

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