By Zareen Muzaffar
Amina Atelier is a unisex casual wear brand made in Jeddah combining a mix of ethnic inspiration with contemporary fashion. Here’s our chat with the creative mind behind the brand.
Please tell us about your company?
The brand is dedicated to Dada Amina in her loving memory. She was a hard working and charitable woman who loved to sew during her free time.
Growing up my cousins and I would visit her in her room for some tea on occasional afternoons. I recall it was packed with knickknacks that she had collected over the years, along with pillows and tissue box covers that she had sewn. We’d tiptoe inside her colorful room with amusement admiring her collection while she warned us of some of her missing sewing needles. She had lots of character, warmth and kindness and was an influential figure in my childhood may her soul rest in peace.
Who’s the creative head behind the designs?
I am currently the creative head and designer behind the designs but hope to add more designers to the team in the near future.
Amina Atelier employs CSR. Please tell us more about it.
For each collection we offer a collectable charity item that is made from the excess fabric and reflects the story behind the collection. All proceeds from these items are donated to a chosen local charity organization that also suits the collection’s theme.
Where can people buy Amina Atelier designs?
Most of the time it is available at HomeGrown Market at the The Store but at the moment it is available to view at the Atelier by appointment.
Tell us about the charity organizations you have worked with.
For the first collection I created voodoo dolls and donated the proceeds to Al Bir Orphanage. As for the second collection titled Amina’s Love Song, I made heart sacks and donated the proceeds to Al Zawaj Org.