Fashion is like a flower, but it must first bloom in the heart to then grow into the mind.
Seven years after that tweet, Tima’s SS2020 haute couture collection debuted in full bloom for the first time during Paris Fashion Week. Inspired by Japanese fabrics with flowers and butterflies, a concerto of around 50 sophisticated dresses came fluttering about the runway, wowing spectators with their elegance and defiant flair.
The Jeddawi fashion designer and mother of five has been in business for around 16 years, dressing prominent Arab figures like members of the royal Saudi family, Syrian singer Assala Nasri and Yemeni star Balqees Fathi. The inaugural show in Paris was a pivotal career move, catapulting the business into the international scene.
“The ultimate goal was an international platform in the vanguard of local haute couture, representing Saudi in the best way possible. This collection is very near and dear to my heart because with it, I have reached my goal and it marks the beginning of more beautiful things to come,” Tima shares.
The show took place at the Four Seasons Hotel George V in an opulent, candle-lit ambiance. Singer and friend of the designer Oumaima Taleb opened the show, serenading the first looks with a charismatic performance. Light, sheer, luxe fabrics of crepe and tulle embellished embroidery, beads, and plumes dominate the looks. Couture for the confident, channeling one’s inner ferocious and driven persona with compelling certainty and appeal, is what this collection chants through well-orchestrated cinched boning and seductive transparencies.
“Two dresses, in particular, are my personal favorites. Firstly, the black ballgown carpeted with butterflies crept up on me in my dreams. I woke up the next day to execute it, bringing it to life. Secondly, the wedding gown. It’s an embodiment of the inspiration behind this entire collection, with its kimono-like sleeves and Japanese prints embroidered with silk threads.”
Influenced by Coco Chanel, Tima’s creativity is ignited by whatever plays on one’s heartstrings and pleases the eye. From art to music and picturesque scenery, anything that resonates with her is a source of inspiration.
If anything, this collection was the resultant fine weave of brilliant talent intertwined with exceptional savoir-faire. Tima proved to the world that she’s a force to be reckoned with. With steady strides toward clear goals, the international fashion scene is set to see more from this aspiring Saudi designer.