Local Designers, Online Magazine, Style & Shopping

The Region’s Runway

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Saudi designers showcase at Fashion Forward Dubai.


Four fashion designers from Saudi Arabia showcased their apparel collections at Fashion Forward Dubai (FFWD) in March.

The event, which is in its eighth season, provides development, exposure and a progressive direction for those in the regional fashion industry. The Saudi designers were among 30 other new designers chosen to take part.

Launched in 2013, FFWD was established as a resource for emerging talent in the regional and features runway shows and mentorship opportunities.

1. By Sadeem

screen-shot-1438-06-22-at-2-30-28-pmThis prêt-a-couture fashion brand is by Saudi designer Sadeem Al Shehail. The versatile attire includes collectible high-end pieces for confident, elegant and sophisticated women. An advocate of sustainable design, Al Shehail embraces ethical practices, collaborating with companies that share the same principles. Al Shehail’s fabrics are non-toxic and are sourced from companies that employ sustainable practices.

2. Royaled by RH

rhFeaturing all year round pieces that are timeless, the collection from Royaled is crafted for the modern day woman.

Royaled founder, Renad Hefni, is from Jeddah and as her brand essence “crown your confidence” suggests, she’s committed to empowering women.

3. Arwa Al Banawi

arwa-al-banawi-ss17-look-23For social media followers in Jeddah, you probably remember Arwa Al Banawi as a fashion and lifestyle blog. After realizing her true passion in design, she launched her ready-to-wear suits and shirts in 2015.

Growing up in Jeddah and also spending much of her time in Switzerland, she’s often inspired by her travels. She’s created contemporary women’s ready-to-wear label tailored for “The Suitable Woman.”

4. Ghudfah

ghudfah-lookbook-s-16-4Sarah Albaz is the designer behind this luxurious abaya and ready-to-wear line. Albaz was born and raised in Riyadh, but lived in many western and southern countries, which gave her a wide cultural background and inspiration. The line is known for its intricacy of details, selection of luxurious fabrics, and its high-end finishing.

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