Destination KSA - Your Guide to Saudi

Destination KSA - Your Guide to Saudi

Lexus Presents “Shaped by Air” Artwork, Inspired By Its Electric Car Designs.

Lexus Presents “Shaped by Air” Artwork, Inspired By Its Electric Car Designs.

Abdul Latif Jameel Motors – Lexus has introduced a captivating art exhibit by artist and designer Sochi Reddy, titled “Shaped by Air,” blending nature, innovation, and intricate design. Displayed at Art Jameel-Jeddah, this masterpiece celebrates the harmony between Lexus electric car designs and the natural world, showcasing the powerful artistry of Sochi Reddy.


The artwork, inspired by Lexus’ electric sports car designs, overcomes traditional boundaries. “Shaped by Air” represents a harmonious blend of nature’s tranquility and dynamic energy, capturing the essence of Lexus car design through its play of light, reflections, and the ambient air.

Lexus Presents "Shaped by Air" Artwork, Inspired By Its Electric Car Designs.

Originally showcased at Miami’s Art and Design Week and later at the Global Design Week in Milan, the artwork stood out among competitors for the Lexus Design Award. Sochi Reddy, an American artist known for her design philosophy of “Form Follows Feeling,” leads Reddy Made, focusing on emotionally engaging designs within spaces.

Lexus Presents "Shaped by Air" Artwork, Inspired By Its Electric Car Designs.

Her art and architectural practices delve into the intersection of design, justice, and neuroscience, aiming to expand empathy and participation. Reddy’s expertise extends to teaching roles at different institutions like Columbia University and Cooper Union, along with critical engagements at the American Walton University and the University of Illinois’ College of Architecture.

Lexus Presents "Shaped by Air" Artwork, Inspired By Its Electric Car Designs.

The display at Art Jameel-Jeddah signifies a unique blend of art and technology, emphasizing Lexus’ commitment to innovation and the artistic spirit. Sochi Reddy’s “Shaped by Air” showcases a message of boundless possibilities when creativity, nature, and design converge.


 

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