Destination KSA - Your Guide to Saudi

Destination KSA - Your Guide to Saudi

Esports World Cup Teams Up with Jameel Motorsport for Major Event

Esports World Cup Teams Up with Jameel Motorsport for Major Event

The Esports World Cup Foundation (EWCF) and Jameel Motorsport, part of Abdul Latif Jameel Motors, have forged a significant two-year partnership for the Esports World Cup (EWC). This alliance aims to revolutionize both virtual and traditional motorsports, promising an enhanced experience that embodies the ethos of “Compete to Succeed.”


As a key partner, Jameel Motorsport will introduce thrilling experiences to the Esports World Cup. Fans can enjoy high-speed karting, immersive sim and VR racing, skill-based challenges, and interactive exhibits. These activities aim to inspire visitors of all ages, highlighting the brand’s dedication to excellence and top-tier performance.

Esports World Cup Teams Up with Jameel Motorsport for Major Event

With Jameel Motorsport’s backing, the Esports World Cup will feature “Jameel Motorsport Park,” a family-friendly venue where fans of all ages can immerse themselves in racing excitement. From traditional to virtual racing challenges and exhibits, attendees can enjoy the thrill of motorsports and gaming, creating memorable experiences together. Additionally, fans can explore merchandise from Toyota, Rally Jameel, GR, and Jameel Motorsport at the event.

 

Peter Aberle, CEO at Abdul Latif Jameel Motors said: “Our strategic partnership with the Esports World Cup Foundation represents a very exciting venture. This new initiative underlines our commitment to engage the people of Saudi Arabia by introducing and developing projects that align with Vision 2030’s socio-economic growth objectives. Together, we look forward to inspiring and empowering a new generation of gamers and racing enthusiasts across the world.”

 

This partnership marks a move towards shaping the future of motorsports by combining virtual and real-world experiences. Jameel Motorsport plans to engage audiences of all ages with exciting activities and initiatives, including a dedicated karting venue at EWC. Their goal is to unite a community bound by their love for speed and competitive spirit.

 

“We are excited to welcome Jameel Motorsport to the EWC family,” said Ralf Reichert from Esports World Cup Foundation. “Together, we will deliver unforgettable experiences to gamers and racing fans worldwide.”

 

Starting from July 3, the Esports World Cup will turn Riyadh into a hub of esports excitement and gaming culture. Set in Boulevard City, fans can witness top athletes and clubs compete across 22 game championships for a share of over $60 million in prize money—the largest in esports history. Over eight weeks, the event will offer festival activities such as gaming events, community tournaments, pop culture festivities, and international experiences.

 

For more information on the Esports World Cup, visit esportsworldcup.com, and follow upcoming Esports World Cup game announcements on X (formerly Twitter).

 

Jameel Motorsport Park is open daily from 6 pm to 2 am.


 


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