AlHokair Announces Opening of Danish Sensation Flying Tiger Copenhagen’s First Store in the Kingdom

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Fawaz Abdulaziz Alhokair Co. “Alhokair”, the leading franchise retailer in Saudi Arabia, announced the opening of the first Flying Tiger Copenhagen store in Riyadh, Saudi Arabia.


The launch is a key milestone in Alhokair’s strategy to enhance customer experience by introducing unique concepts to the ever-growing Saudi market. The addition of Flying Tiger Copenhagen is in line with Alhokair’s mission to leverage unique partnerships with international brands to deliver a diversified brand offering to its customers.

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Speaking on the store opening, Marwan Moukarzel, Chief Executive Officer at Alhokair said: “We are committed to partnering with brands that share our vision and ambition to introduce personalized customer experiences and diversified offerings. As part of our commitment to cement our position as the leading lifestyle retailer, we are meeting a pertinent need for uniquely driven concept stores in the Saudi market. We look forward to welcoming our customers to the stores, where we invite them to immerse themselves in the experience our new stores have to offer.”

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Hani Nehme, General Manager of E-commerce and Multimedia at Alhokair commented: “We are thrilled to welcome Flying Tiger Copenhagen to the Kingdom. Their creative and sustainable offering through their unique concept store is an exciting addition to Alhokair’s fast-evolving portfolio. A firm favorite globally, the arrival of the inaugural store in Al Nakheel Mall Riyadh this month is a testament to Alhokair’s dedication to introducing coveted concepts to the people of the Kingdom, enriching the local shopping experience with handpicked international offerings.”

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Since the first store opened in Copenhagen in 1988, the various retail concept has grown to almost 900 shops worldwide. Flying Tiger Copenhagen has a strong focus on uniqueness, product relevance, and sustainability. Good and affordable design combined with a unique shopping experience is at the very core of the business. Moreover, Flying Tiger Copenhagen remains committed to respecting ethical, environmental, and social standards across its entire value chain.

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Martin Jermiin, CEO at Flying Tiger Copenhagen adds: ”We are very pleased to have partnered up with Alhokair on this important market entry. We are excited to bring Saudi customers our unique concept and fun shopping experience, and have a strong belief that our offering and products fit the Saudi consumers well.”

Saudi Arabia’s first Flying Tiger Copenhagen store will open in Al Nakheel Mall Riyadh on February 24. The launch marks the mobilization of ambitious plans by Alhokair to introduce 45 stores in five years, starting with the Flying Tiger Copenhagen brick-and-mortar store. Alhokair will introduce their next Flying Tiger Copenhagen stores in Riyadh Gallery, followed by Mall of Dhahran and Al Nakheel Mall Dammam.

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Alhokair Announces Opening of Danish Sensation Flying Tiger Copenhagen’s First Store in the Kingdom

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Fawaz Abdulaziz Alhokair Co. “Alhokair”, the leading franchise retailer in Saudi Arabia, announced the opening of the first Flying Tiger Copenhagen store in Riyadh, Saudi Arabia.


The launch is a key milestone in Alhokair’s strategy to enhance customer experience by introducing unique concepts to the ever-growing Saudi market. The addition of Flying Tiger Copenhagen is in line with Alhokair’s mission to leverage unique partnerships with international brands to deliver a diversified brand offering to its customers.

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Speaking on the store opening, Marwan Moukarzel, Chief Executive Officer at Alhokair said: “We are committed to partnering with brands that share our vision and ambition to introduce personalised customer experiences and diversified offerings. As part of our commitment to cement our position as the leading lifestyle retailer, we are meeting a pertinent need for uniquely driven concept stores in the Saudi market. We look forward to welcoming our customers to the stores, where we invite them to immerse themselves in the experience our new stores have to offer.”

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Hani Nehme, General Manager of E-commerce and Multimedia at Alhokair commented: “We are thrilled to welcome Flying Tiger Copenhagen to the Kingdom. Their creative and sustainable offering through their unique concept store is an exciting addition to Alhokair’s fast-evolving portfolio. A firm favourite globally, the arrival of the inaugural store in Al Nakheel Mall Riyadh this month is a testament to Alhokair’s dedication to introducing coveted concepts to the people of the Kingdom, enriching the local shopping experience with handpicked international offerings.”

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Since the first store opened in Copenhagen in 1988, the variety retail concept has grown to almost 900 shops worldwide. Flying Tiger Copenhagen has a strong focus on uniqueness, product relevance and sustainability. Good and affordable design combined with a unique shopping experience is at the very core of the business. Moreover, Flying Tiger Copenhagen remains committed to respecting ethical, environmental, and social standards across its entire value chain.

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Martin Jermiin, CEO at Flying Tiger Copenhagen adds: ”We are very pleased to have partnered up with Alhokair on this important market entry. We are excited to bring Saudi customers our unique concept and fun shopping experience, and have a strong belief that our offering and products fit the Saudi consumers well.”

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Saudi Arabia’s first Flying Tiger Copenhagen store will open in Al Nakheel Mall Riyadh on February 24. The launch marks the mobilisation of ambitious plans by Alhokair to introduce 45 stores in five years, starting with the Flying Tiger Copenhagen brick-and-mortar store. Alhokair will introduce their next Flying Tiger Copenhagen stores in Riyadh Gallery, followed by Mall of Dhahran and Al Nakheel Mall Dammam.

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The Qode Announces Expansion into The Kingdom of Saudi Arabia

Ayamn, Zeina, and Dipesh

The opening of a new regional office in Riyadh marks The Qode’s first step towards expanding its activities in the Kingdom and underpins its ambition to be the region’s leading lifestyle communications agency.


Regional luxury communications and events agency, The Qode announces the opening of a regional office in the capital of the Kingdom of Saudi Arabia. The new office in Riyadh is part of The Qode’s wider expansion plans into the Kingdom, in response to the rising demand for credible representation from luxury, lifestyle, and F&B brands investing in Saudi Arabia.

Ranked amongst the top 15 countries with the highest consumption of luxury goods globally, Saudi Arabia represents the largest GCC country with one of the biggest percentages of high-net-worth individuals amongst its population. Driven by rising income levels, the Saudi luxury market has exhibited steady growth and the Kingdom is one of the few countries that saw a sharp growth in sales during the height of the pandemic.

Chndy and Warchieff

Chndy and Warchieff

The Qode’s Co-Founders and Managing Partners, Ayman Fakoussa and Dipesh Depala, along with their partners at The Independents group, identified a growing need from existing and potential clients to invest in this increasingly important market, one, unlike any other GCC country.

Commenting on the expansion, Fakoussa said: “My family has been in Saudi Arabia since 1980, and I grew up among highly educated and well-traveled Saudi friends.  This new generation of Saudis represents the future of the Kingdom and is part of the foundation that drives Saudi Vision 2030, under the leadership of HRH Crown Prince Mohammed Bin Salman.  The Qode is proud to be part of this remarkable progress in Saudi Arabia, and we are thrilled to be able to offer our clients a unique perspective from within KSA, in an effort to consistently improve our level of service and innovation.”

The Kingdom has undergone important shifts, resulting in the tremendous appetite for new experiences, lifestyle offerings, and entertainment amongst the Saudi population. With so many recent developments, it is crucial for companies to have local insights successfully enter this significant market.

“Most of the large luxury groups now have local entities in the Kingdom, along with full marketing and events teams that often operate independently from the regional offices in Dubai, which is why having an on-ground team is imperative,” explained Depala.

“For many years, we were able to successfully manage the Saudi market from Dubai, but in light of the increasing demand, it became clear that The Qode required physical on-ground support all year round. The Qode’s expansion has been met with tremendous excitement from our clients, who are pleased that we can help them excel and shine in Saudi the same way we do in the UAE,” added Depala.

The Qode, with its partner agencies at The Independents Group (Bureau Betak, Karla Otto, Lefty, and K2), aims to contribute to the Kingdom’s transformation into a leading global hub by supporting the introduction of unique new experiences, exciting lifestyle offerings, and groundbreaking entertainment events through the agency’s ever-expanding client portfolio.

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Speaking on the overall development of The Independents Group, CEO Isabelle Chouvet added “The Middle East market is a very important region for our clients and as a group, we look forward to developing our services in the region with our companies, with the local support of our partners The Qode.  We are already working on several projects in the region with Karla Otto in terms of communications as well as events for our global clients with K2 and Bureau Betak.”

Speaking about the new developments, Zeina Hallassou Sakr, The Qode’s General Manager said: “The expansion into the Kingdom has been in the works since 2019 and were unfortunately stalled due to the Covid-19 pandemic, however, the agency’s positive growth projections have enabled us to resume our expansion plans and invest significantly into Saudi.”

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“The Qode already has three full-time consultants in Riyadh, with plans to grow the team in numbers and competencies by the end of Q1 2022, and we look forward to further developing the agency’s capabilities within the Kingdom over the coming years and beyond,” added Sakr.

The Qode’s ambition is to remain to be the leading lifestyle agency in the region and continue servicing our clients in the UAE, Kuwait, Qatar, Bahrain, Oman, and now Saudi Arabia, with plans to work more closely with the Egyptian market, which is growing in importance across several sectors.

The Qode held its first KSA brand showcase/press day in Riyadh on Sunday, 30th January at ‘The A Fashion House’ in BLVD Riyadh Seasons.  The event was attended by media, influencers, clients, and VIPs and showcased the latest collections from brands in its portfolios such as Givenchy, MCM, Rimowa, Mouawad, Bil Arabi, Louboutin, IWC, Mango, H&M, COS, Zara, Alo Yoga, and many more.  To mark their launch in Saudi Arabia in a meaningful way, The Qode collaborated with a local charity that used artworks made by children with down syndrome to create sweatshirts to gift to their clients.  A donation was made to Saut: The Voice of Down Syndrome Society as part of The Qode’s ongoing philanthropic efforts. 

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