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TOUS Jewelry opens at Riyadh Park Mall

Profile photo of Jou Pabalate

Jou Pabalate

Regional Editorial Manager at Destination Riyadh

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TOUS Jewelry opens 22nd of September KSA store at Riyadh Park Mall.


Global CEO for TOUS Spain Jose Maria Folache has opened the 22nd TOUS KSA store in Riyadh Park Mall, one of the largest and latest shopping malls in Riyadh.

The new opening comes in line with the TOUS strategy to consolidate and strengthen TOUS leadership position in the affordable luxury jewelry segment.

The flagship store boasts a premium location of 133 sqm perfectly placed in the Mall, which reflects the TOUS premium image status and suits the taste of lovers of unconventional jewelry collections, with displays of a wide variety of iconic affordable jewelry and accessories that cater to all needs and perfectly fit women from different age groups.

The store boasts a unique modern design and showcases a wide range of TOUS collections for 2018 and 2019 that have been launched at the opening.

The ceremony was attended by Jose Maria Folache, CEO, TOUS International, Korayem Al Enazi, Chairman of the National Precious Metals Commission and Selim Chidiac, CEO of L’azurde Group, the new Franchisee for TOUS in KSA, as well as women dignitaries, businessmen, the media, celebrities and TOUS jewelry lovers.tous1

AlEnazi commented: “We are always happy to see an international brand like TOUS increasing its investments in KSA. This reflects the confidence in the Saudi market and is fully in-line with its Vision 2030. TOUS is an international brand with top quality products, we look forward to their increased presence in the Kingdom and further expansion and investment”

“We are excited to open the first TOUS store with our new partner, bringing the total number of stores across the Kingdom to 22 and at one of the most prestigious malls. TOUS is keen to increase its investment in the Saudi market in line with Vision 2030, which reflects the promising future of the Saudi economy. We are confident about the potential of the Saudi market and look forward to contributing to creating more job opportunities for Saudi youth and promoting investment in the Kingdom,” said Folache who visited the Kingdom to attend the opening ceremony.

“We aim to fortify our presence in the Kingdom and expand our business especially after TOUS consistent sales growth over the past years. TOUS carved a pioneering leadership position for the brand in the Saudi market and we are confident that our partnership with the TOUS KSA franchisee will boost TOUS sales in the Saudi market as a global luxury brand. Our mission is to continue impressing our customers with our creative and innovative designs while focusing at the same time on maintaining our original and genuine quality,” he said.

Commenting on the opening of the new store, Selim Chidiac said “TOUS iconic jewelry collection is unique and modern and complements our existing product portfolio perfectly. With TOUS, we will be able to reach new customer segments and offer affordable luxury products to consumers. We are confident that through our solid partnership with TOUS we will enhance TOUS position in the Saudi market. TOUS is an important addition to our business and it comes in line with our strategic plan to expand into the affordable luxury jewelry segment.”

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