Destination KSA - Your Guide to Saudi

Destination KSA - Your Guide to Saudi

Hia Hub Launches 5 Day Celebration with Exclusive VIP Preview Event

Hia Hub Launches 5 Day Celebration with  Exclusive VIP Preview Event

The grand opening of Hia Hub took place in the bustling streets of Riyadh, a premier 5-day conference celebrating fashion, beauty, art, design, and luxury. Held on the evening of November 2, 2023, this event served as a glimpse into what awaited fashion enthusiasts during the remainder of the conference.


The historic JAX District of Riyadh was the chosen venue for this gala, and a lot took place. The event included an impressive gathering of internationally and regionally renowned industry leaders, trendsetters, celebrities, and influencers. Notable attendees included Bahraini actress Amera Mohammed, Saudi Idol host Rajeh Alharthi, Saudi actress Khairiah Abulaban, and other public figures.

Hia Hub Launches 5 Day Celebration with Exclusive VIP Preview Event

Mai Badr, the Editor-In-Chief of Hia Magazine, and Burak Çakmak, the CEO of the Saudi Fashion Commission, welcomed guests with opening remarks. Mai Badr said, “When we launched our first edition of Hia Hub in 2021, we had a mission to become a leading lifestyle event, bringing together the biggest names in fashion, style, beauty, art and culture. Saudi Arabia’s cultural scene was thriving, and so we are proud to see that this year’s Hia Hub is bigger than ever before, with an extensive 5-day programme of inspirational, informative, and insightful discussions, masterclasses, seminars and workshops.”

Burak Çakmak said, “At Fashion Futures, our mission is to educate, foster global exchange and create opportunities for our industry. Hia Hub is the perfect platform to do that. Together, we will drive powerful dialogues to showcase how creative talents can chart a new path, own their stories and fuse purpose with creativity.”, to which he also added, “This weekend, I invite all of you to explore the deeper transformation taking place across our fashion, beauty and creative industries. Most importantly, I invite you to explore the power of Saudi fashion through the exhibitions you will be able to see in this event.”

Hia Hub Launches 5 Day Celebration with Exclusive VIP Preview Event

The event invites attendees to explore the transformation and changes in fashion, beauty, and creative industries. It also offers a unique opportunity to discover the power of Saudi fashion through exhibitions and other attractions.

Mike Fairburn, Managing Director of SRMGx, expressed his pride in Hia Hub, now in its third year, as the leading conference for fashion, beauty, and lifestyle in the region. He emphasized the commitment to design live experiences that deepen connections with audiences and brands across various industries.

VIP guests were treated to an exclusive tour of Hia Hub’s exhibitions and activations, which included luxury brand experiences from Richard Mille and Bulgari, the Saudi 100 Brands exhibit, and innovative installations by regional artists. 

Hia Hub Launches 5 Day Celebration with Exclusive VIP Preview Event

Billboard Arabia is set to host live performances by artists from the Arab world each night at Hia Hub. The conference officially opened on November 3, 2023, and will continue until November 7, 2023. With a large program featuring engaging discussions, seminars, workshops, and masterclasses led by industry leaders, Hia Hub is set to inspire and shape the future of fashion, beauty, and art. The conference promises to be a destination for creators, entrepreneurs, and enthusiasts alike, offering a unique platform for creativity, innovation, and networking.


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