The Starbucks Rewards Program launched today and is available in the Apple and Android App Stores.

The loyalty program awards customers with ‘stars’ and aims to expand its growing community by providing them with exciting experiences that uplift them every day and allows them to connect to the community.

The Rewards Program is accessible through the Starbucks KSA Application and is designed to reward the most loyal customers by allowing them to unlock many benefits through personalization that goes beyond the traditional loyalty program offerings. Members of the Starbucks’ Rewards community have the chance to collect 4 stars for every 10 SAR spent on any beverage, food, coffee beans, or merchandise product range at Starbucks Stores across the Kingdom. When they reach 250 stars, their Starbucks drink is free, and they will attain Gold Level once they reach 750 stars. Gold members can get a free drink on their birthday and enjoy exclusive tailored benefits and offers.

Andy Holmes, President of Starbucks at Alshaya Group said: “We are thrilled to be launching our loyalty program in the Kingdom of Saudi Arabia. Customers in Saudi Arabia are not only tech-savvy and digitally driven, but they are also seeking personalized experiences that meet their evolving needs and delight them on a daily basis. This is what Starbucks’ Rewards Program aims to achieve. We are on a mission to grow our community and expand our offerings and value to our communities as we continue our digital transformation strategy”.

To celebrate the launch of the rewards program, Starbucks organized a pop-up booth complete with an interactive experience. The experience allowed attendees to meet and interact with other Starbucks community members allowing them the chance to share their excitement about the Rewards Program. The attendees who downloaded the application had the chance to see their names appear on the large star-shaped screen at the pop-up.