The showcase of the all-electric G-Class marks the Middle East’s first Mercedes-Benz concept roadshow

Juffali Automotive Company (JACO), the exclusive general distributor of Mercedes-Benz in the Kingdom of Saudi Arabia, showcased the Concept EQG at the flagship Mercedes-Benz showroom in Jeddah between the 7th to 8th of February 2023. The Concept EQG gives a promising preview of the capabilities of a Mercedes-Benz G-Class with a battery-electric drive.

As engineers work on the production-ready EQG, Mercedes-Benz is taking the concept version around the globe, including the Middle East.

The Concept EQG takes the iconic design of the G-Class into the future by maintaining the G-Class DNA – while bringing it into the EQ age. It features an attractive two-tone paint finish – gloss black on top, gloss aluminum beam on the bottom, and a continuous deep black radiator grille.

In terms of performance, it combines visions of an all-electric future with uncompromising off-road qualities – making it a true ‘G’ through and through. The 4×4 qualities of the ‘G’, which have always set the highest standard, will not only find their way into the age of electric mobility, but you can expect further development in some areas.

“Wherever market conditions permit, Mercedes-Benz will be ready to go fully electric by the end of the decade,” emphasizes Markus Schäfer, Member of the Board of Management of Daimler AG and COO of Mercedes-Benz Cars. “With this strategic step from ‘Electric first’ to ‘Electric only’, including sustainable production and the CO2-neutral life cycle of our batteries, we are accelerating the transformation to a zero-emission and software-driven future. We want to inspire our customers to switch to electric mobility with convincing products. An icon like the G-Class fulfills this task perfectly.” 

Commenting on the Middle East roadshow, M Basim Wali, Director of Marketing and Development at JACO said: “The G-Class has always remained true to its values since it was first launched in 1979 – and continues to be one of the best-selling models for JACO. Through this Middle East roadshow, we’re delighted to be able to keep our customers and Mercedes-Benz aficionados in the Kingdom acquainted with the brand’s latest innovations.”