Juffali Automotive Company (JACO), the exclusive general distributor of Mercedes-Benz in the Kingdom of Saudi Arabia, hosted a unique display of Mercedes-Benz vehicles at the Al-Bujairi Terrace.
Located in the historic city of Diriyah – one of the most important landmarks in the Kingdom. The event was held on the 2nd of February 2023.
The vehicle display line-up included the market launch of the new Mercedes-AMG SL 55, the Mercedes-AMG G 63 4×4², and the limited-edition Mercedes-Maybach GLS 100th Edition. Other vehicles on display included the luxurious Mercedes-Maybach S-Class, the all-electric EQS, and the unveiling of the concept EQG – the concept study of an all-electric model variant of the Mercedes-Benz off-road icon, the G-Class.
Commenting on the event, Basim Wali, Director of Marketing and Development at Juffali Automotive Company, said: “We have a great admiration for the historical beauty of the Al-Bujairi Terrace, which tells the story of an important era our country, and its enlightened vision towards the future – and huge respect for those that have preserved this magnificent location.”
“We always strive to create exciting opportunities that are of global Mercedes-Benz standards for our customers and automotive connoisseurs in the Kingdom. And this event marks the first time such an exquisite line-up of Mercedes-Benz vehicles has been showcased in the Kingdom. We thank all parties involved in organizing this wonderful event and express our gratitude to our guests who amplified this occasion with their presence.”