By Mohammed Mirza
G-shock Founder, Kikuo Ibe, tells us more about his brand.
Can you tell us about how the concept of G-shock came about?
I received a watch from my father when I passed high school. I continued to use it for many years even after beginning to work at Casio. However one day it dropped and broke. So I got upset and thought of a solution for it and that’s how G-shock came about.
What was the initial reaction to G-Shock in the market?
In 1983, slim watches were preferred. And during the initial years it was not accepted widely. However, in the 90’s the trend picked up and G-Shock became widely accepted.
In today’s time do you consider your watches to be a utility or a fashion accessory?
G-shock offers both utility and fashion. In terms of utility we offer toughness, durability and shock resistance. While in terms of fashion we offer new styles, colors and designs.
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