Hollywood star Will Smith supports music producer friend Swizz Beatz at the AlUla Camel Cup

Will Smith, the Hollywood star and multi-award-winning actor, enjoyed a day out in the ancient desert city of AlUla and attended the inaugural AlUla Camel Cup, the pinnacle of camel racing.

Visiting Saudi Arabia for the first time, the Hollywood heavyweight and intrepid traveller took some time out to visit Hegra, the UNESCO World Heritage Site, and FAME: Andy Warhol in AlUla, the current exhibition featured at the mirrored arts building Maraya.  

Smith then watched the dramatic final-day action at the four-day AlUla Camel Cup in the company of celebrity friend and music producer Swizz Beatz; Mohammed Al Turki, CEO, Red Sea International Film Festival; and Phillip Jones, Chief Tourism Officer, Royal Commission for AlUla (RCU).

Swizz Beatz, the first American to own a camel racing team in Saudi Arabia, has been keeping a keen eye on camels from his Saudi Bronx team in action at the AlUla Camel Racing Venue. The state-of-the-art venue also hosted a Saudi Bronx pop-up store in the Heritage Village, where Swizz Beatz presented Smith with one of the branded t-shirts on sale to spectators.

The AlUla Camel Cup, the pinnacle of camel racing, was organised by the Royal Commission for AlUla (RCU) as part of the AlUla Moments calendar in collaboration with the Saudi Camel Racing Federation (SCRF).