The showroom opening ceremony also featured the reveal of the magnificent, all-new Ferrari Purosangue.

Fast Auto Technic, the official Ferrari importer in the Kingdom of Saudi Arabia, has officially launched the newest Ferrari showroom in the Middle East. The showroom opening comes on the back of increased demand for Ferrari cars in the market and the long-standing success of the partnership between Fast Auto Technic and Ferrari Middle East.

The showroom, which is located in Jeddah’s Al Khalidiyah District,  occupies an impressive 863 square metre, making it sufficient to host a total of 6 cars for display. Ten members of staff will be employed within the space, working to aid customers as Ferrari’s famed, best-in-class service is continued to be ensured.

The ribbon cutting marked the start of the ceremony, as high-profile clients of Ferrari and Ferraristis were welcomed inside the showroom by Sheikh Muhammad Sharbatly, Owner of Fast Auto Technic, and Dieter Knechtel, President of Ferrari Far East & Middle East.

As guests walked towards the main area of the showroom, they witnessed a historical timeline featuring Ferrari’s iconic models, right before enjoying Ferrari’s signature hospitality and having the chance to see the local launch of Ferrari’s all-new Purosangue model, where Thibaut Dussarrat, Ferrari Middle East’s Head of Sales, delivered a presentation detailing the new model.

The Ferrari Purosangue delivers a harmonious combination of performance, driving pleasure, and comfort. The one-of-a-kind car is also a peerless encapsulation of the Prancing Horse’s iconic DNA, which is the reason why the name Purosangue, Italian for ‘thoroughbred’, was chosen.

The Purosangue also stands head and shoulders above the rest of the market thanks to its performance and comfort. It is the only car with these proportions to sport a mid-front-mounted, naturally aspirated V12: Maranello’s most iconic engine debuts in this brand-new configuration to ensure the car unleashes more power than any other in the segment (725 cv) whilst guaranteeing the most enthralling Ferrari engine soundtrack.

Customers can now visit the showroom on Prince Mohammed Bin Abdulaziz Street (Tahlia street) in Jeddah.