Global technology brand HONOR made history with the launch of its latest smartphone, HONOR 90 5G, in an event aptly themed “HONOR Mission Impossible.” The launch showcased the brand’s unwavering commitment to AI technologies and its remarkable success in the Middle East region.

The event commenced by celebrating HONOR’s exceptional business achievements in 2023. In the MEA region, HONOR witnessed an unprecedented shipment growth of 500% in the first quarter, solidifying its expanding market share. Furthermore, the brand achieved a remarkable year-over-year growth of 388% in H1, a testament to its outstanding success in the Middle East.

Highlighting its innovative devices, HONOR presented the HONOR X9a, featuring an incredibly robust screen. The spotlight then shifted to the HONOR Magic5 Pro, which earned the prestigious Guinness World Records TM title for the Highest Between the Legs Slam Dunk, thanks to its groundbreaking AI Motion Sensing Technology.

Proudly announcing its partnership as the Official Smartphone Partner of the world’s largest esports and gaming festival, “Gamers 8,” with a jaw-dropping prize pool of 45 million dollars, HONOR further solidified its presence in the gaming industry. Additionally, the HONOR Magic5 Pro became the 2023 PMWI Official Smartphone Partner with PUBG Mobile, reaffirming its commitment to the gaming community.

The much-anticipated HONOR 90 5G made an unforgettable entrance, surpassing all expectations. Creating a buzz on social media platforms with the “What’s UP on 18th of July” campaign, the device made a spectacular arrival through an aircraft, leaving the audience in awe.

As part of its mission and an attempt to break a Guinness World Records™ title, HONOR aimed to create the world’s largest photo album, comprised of images captured by users on the HONOR 90 5G. Attendees and smartphone enthusiasts were encouraged to share their photos, contributing to this ambitious feat.

The HONOR 90 5G embodies the brand’s vision for 2023, delivering an exceptional smartphone experience with its AI Vlog Master, 0 Risk Eye-Comfort Display, and 200MP Ultra Clear Camera.

Scheduled to debut in several Middle Eastern countries, including the UAE, KSA, Iraq, South Africa, and others, the HONOR 90 5G promises to redefine smartphone technology for users in the region.

In addition to the HONOR 90 5G, HONOR also introduced its new tablet, HONOR Pad X9, featuring an impressive 11.5-inch HONOR FullView Display, six-speaker audio system with HONOR Histen sound tuning technology, and up to 128GB storage, delivering an exceptional entertainment and educational experience.

Furthermore, HONOR introduced the HONOR Watch 4, featuring advanced features like Bluetooth Calling, Fat Burning Assistant, and an impressive 14-day battery life.

HONOR’s dedication to becoming a global iconic technology brand is evident through its range of high-quality smartphones, tablets, laptops, and wearables that cater to every budget. With a strong focus on R&D, HONOR is committed to empowering people worldwide, providing the freedom to achieve and do more through innovative, premium, and reliable products.