Celebrate A Harmonious Eid Al-Adha With Radiant Perlée Creations

SE_04- Travail du serti grain. / Bead setting work.

Exploring jewelry for Eid Al-Adha with Van Cleef & Arpels’ timeless and playful Perlée collection reinforces the possibility of mixing and matching for a gleaming composition.

Van Cleef & Arpels’ Perlee novelties are extraordinary Eid gifts as they are steeped in Maison’s heritage of craftsmanship and elegance. Eid is known as a time to celebrate harmonious togetherness, a sentiment that Van Cleef & Arpels has already embodied through its distinctive and enchanting creations. Perlée’s motifs, the gold pearls, convey a feminine appearance that evokes an optimistic outlook on life, making it the ideal way to commemorate this year’s Eid for every woman.

bracVan Cleef & Arpels, has maintained its sparkling and joyful spirit by extending its message of harmony with its six radiant and refined Perlée creations for Eid Al-Adha’s special gifting. The new creations include three Perlée sweet clovers bracelets, along with many rings. The timeless Perlée creations elevate special occasions, exuding elegance and diversification of styles with their delicately crafted and intricately polished creations.

ringThese creations are available in rose gold, white, and yellow, as a continuation of the collection’s rounded aesthetic. The novelties are influenced by the aesthetic of the original Perlée clovers made in a “sweet” version filled with deep refinement and outlined with the contour of golden beads. For the first time, the gleaming ribbon is accentuated with 10 clover designs on the bracelet and five on the ring. The motifs are subtly blended into the sculpture, creating an interplay of light and shine. The bracelets whirl around the wrist when worn in pairs or threes, while the rings follow the movements of the hand with a soft shine. The curves of the golden beads and the radiance of the diamonds never fail to make a statement.

60148_387508_retouche-copyPersonalize Your Style with Perlée

The new sweet clovers novelties can be styled with a variety of other Perlée creations, establishing the groundwork for unique and personal adornment. The varied hues of Perlée pearls of gold rings and bracelets in a range of colors – rose gold, yellow, and white flourish with their joyous sparkle. The enchanting pieces combined with the Perlée diamonds collection produce an exquisite range of variations for daytime or evening illumination.

Jo1- Travail sur la strucutre en or. / Jewelry work on the gold structure.

Jo1- Travail sur la strucutre en or. / Jewelry work on the gold structure.

The Perlée designs carry a hundred-year legacy of excellence and craftsmanship, from delicate forms and vibrant hues to vivid sparkles and poetic crafts. The timeless collection resonates with the values of Eid Al-Adha, bringing alive the qualities and attributes women are looking for. These qualities are reflected through the gleaming gold that reminds women of unity, togetherness, positivity, and love, making it the ideal Eid gift.vca_ambiance_perlee_sweet_clover_01e-vert-copy


Perlee Van Cleef & Arples


The Maison is unveiling six new radiant and refined creations, all true to the Perlée  collection’s joyful, sparkling spirit.

Three Perlée sweet clovers bracelets, along with as  many rings, feature scintillating motifs amid gold of varying hues, embodying an iconic  Van Cleef & Arpels style. Lighting up the skin, revealing tender nuances or shimmering  with pure and clean light, the different shades of gold alternate to express any mood,  inspiring infinite combinations. Pre-launched in the Middle East region in April 2021,  the new models will be showcased for the first time during the season of Ramadan.

Perlée sweet clovers bracelet, yellow gold, diamonds. Perlée sweet clovers ring, yellow gold, diamonds.
Perlée sweet clovers bracelet, yellow gold, diamonds. Perlée sweet clovers ring, yellow gold, diamonds.

A refined Aesthetic

Available in yellow, white and  rose gold, the new Perlée pieces  offer a fresh continuation of  the collection’s rounded style.  Outlined with a contour of golden  beads, they draw from the aesthetic  of the first Perlée clovers creations  in a “sweet” version imbued  with deep finesse. For the first  time, the shimmering ribbon is  enhanced with ten clover motifs  on the bracelet and five on the  ring. They each feature a central  golden bead surrounded by four  round diamonds. The motifs blend  delicately into the piece, creating  a subtle interplay of light and  volumes. Worn in twos or threes,  the bracelets pirouette around the  wrist in a nimble dance, while the  rings follow the movements of the  hand with a gentle sparkle. The  eye rejoices, shifting between the  curves of the golden beads and the  radiance of the diamonds.2021_03_04_vca_0973-1

Countless Combinations

The new Perlée sweet clovers  pieces lend themselves to any  number of associations with the  Maison’s other jewelry creations,  laying the foundation for a unique  and personal adornment. Their  gleeful gleam seems to bloom  with the diverse hues of the Perlée  pearls of gold rings and bracelets  in yellow, white and rose gold.  For even more variations, the new  pieces mingle with the sparkling  ribbons of the Perlée diamonds  collection for daytime or evening  radiance. Combined with the  calligraphic etching of Perlée  signature creations, they express an  elegant harmony characteristic of  Van Cleef & Arpels.

Perlée sweet clovers bracelet, yellow gold, diamonds. Perlée sweet clovers ring, yellow gold, diamonds.

Perlée sweet clovers bracelet, yellow gold, diamonds. Perlée sweet clovers ring, yellow gold, diamonds.

Artistry of Light

Perlée creations, like all  Van  Cleef  &  Arpels pieces, reflect  the Maison’s tradition of excellence.  From jewelry craftsmanship to  setting and polishing, varied forms  of expertise come together through  a succession of exacting gestures  intended to heighten both the  aesthetic beauty and the comfort of  each jewel.

One by one, the golden beads are  worked by the jeweler and then hand  polished in a sequence of steps until  their surface is perfectly smooth and  draws forth gleaming reflections.

The savoir-faire of the Maison’s  gemologists complements that of  the craftsmen themselves. For each  creation, the diamonds are selected  according to the strictest criteria:  D to F for color and IF to VVS for  clarity. Carefully set, they enhance  Perlée sweet clovers pieces with an  intense shine.2021-03-04-vca-0825

A history of Golden Beads

Born in 2008, the Perlée collection  draws its aesthetic design and its  savoir-faire from the history of  Van  Cleef  &  Arpels. Accenting  stones and motifs in the Maison’s  creations since the 1920s, golden  beads grew more ample as of 1948,  increasing in number and shifting  in dimensions to fashion necklaces,  bracelets, rings and watches.

Starting in 1963, a period  characterized by supple, fluid shapes,  golden beads took on an exuberant  quality and were wound into the Twist  collection. Appearing in straight  rows or twisted compositions, they  served to accentuate pearls and  ornamental stones.

In 1968, these glistening globes  were incorporated into the  Alhambra collection, enhancing  the iconic good-luck motifs with a  golden contour. Today, with Perlée,  Van Cleef & Arpels brings to life  a joyful and feminine collection  made up of Perlée  signature,  Perlée  diamonds, Perlée  clovers,  Perlée couleurs and Perlée pearls of  gold.

Perlée sweet clovers bracelet, yellow gold, diamonds. Perlée sweet clovers ring, yellow gold, diamonds.

Perlée sweet clovers bracelet, yellow gold, diamonds. Perlée sweet clovers ring, yellow gold, diamonds.

Perlée sweet clovers bracelet, yellow gold, diamonds. Perlée sweet clovers ring, yellow gold, diamonds.


From April 1st, 2021, discover the press kit, photos and videos,  at the following address: presslounge.vancleefarpels.com If you do not have created your account yet, please register. 

Instagram: @vancleefarpels


Bigo Live to Invest in Saudi Arabian Esports Industry


Why is gaming in Saudi Arabia and across the region a priority for Bigo Live?

Bigo Live has been engaging with gamers for over a year now. We believe that gamers in the MENA region can compete against the best in the United States of America and we are looking to engage with them, sponsor them, and provide them with the opportunity to develop their gaming careers.

We are actively seeking to invest and support talent both in Saudi Arabia and across the region. In fact, we are looking to collaborate with over 4,000 gamers from across the region with the intention of amplifying their own potential in the hopes of developing stars within our platform and the Bigo Live community.

Meanwhile, Bigo Live is delighted to announce our first self-owned esports IP BIGOFUN in the MENA region. BIGOFUN will act as a platform providing gamers with an enjoyable competitive environment and will cover all the popular games and different levels of tournaments.

The first season of the BIGOFUN Esports series in MENA region will be themed as PUBG MOBILE CHALLENGERS, running from 16th OCT to 6th NOV, presented by Bigo Live along with PUBG MOBILE.

Why is Bigo Live looking to invest in the Saudi Arabian Esports industry?

It was recently reported by Strategy& Middle East that the GCC gaming market will undergo expansion at a rapid pace that it could be worth USD 821 million by 2021. Furthermore, the study suggested that the video-gaming market in the Kingdom will expand rapidly and become the largest in the GCC.

Esports in Saudi Arabia is filled with people who have exceptional skill and talent. We believe that Esports can become a career for a lot of gamers as space grows and options for gamers are booming every day. It can also have a positive influence on the community.

At Bigo Live, we are excited to be able to provide a platform for gamers where they can stream their gameplay and interact with their viewers at the same time. We hope to provide a unique place for gamers to follow their dreams and uncover opportunities for themselves as well as the future of the Esports industry in their countries.

Are you planning to work with professional and amateur Esports players in Saudi Arabia? If yes, how can they gain your support?

We believe in the incredible talent and dedication of both professional and amateur Esports players in Saudi Arabia. At present, there are two ways of how we are looking to invest and collaborate with Esports players.

The first are those that we refer to as celebrity gamers. These are well-established gamers that have credible reputations in their respective countries – in this case, Saudi Arabia.

The second would be those gamers who are looking to develop their skills and establish their own presence. They are looking to start their journey to become a celebrity gamer on Bigo Live.

Bigo Live welcomes all levels of gamers who also have a passion for live streaming. In fact, there is a dedicated Gaming channel in the app itself where gamers can Livestream to a broad audience to showcase their unique skills and talents. We will also provide guidance and exposure to players to help them quickly fit into the community and gain fans. For those promising talents, Bigo Live is happy to offer more collaborative opportunities – both online and offline –  so that they can make the best of their high-quality content.

To help identify the best-of-the-best Esports players in Saudi Arabia, we will also host online leagues where users will compete against each other and this will enable us to find those gamers that are good enough to represent their country/region in the global gaming events.

We are now actively recruiting gamers and welcoming collaborative opportunities in the MENA region.

For any inquiry or resource, people can contact @bigomenagaming on Instagram and Twitter to reach our staff.

Bigo Live is primarily a live-streaming application. How can live streaming help Esports enthusiasts at a professional and/or amateur level?

Prior to COVID-19, live streaming was on a growth path and projected to account for 82% of all internet traffic by the end of the year. The lockdown period further contributed to significant growth in usage statistics. As it relates to Bigo Live, we have around 5 million monthly active users (MAUs) just in the Middle East and North Africa alone.

Furthermore, Live streaming is now a big revenue generator for brands as well as for established and emerging influencers. Globally, live streaming is predicted to generate USD 70.5 billion of revenue in 2021 and USD 184 billion by 2027.

There are millions of people around the world that tune in to live streams both on Bigo Live and other platforms to view people compete in Esports games and tournaments. Building a highly engaging audience is something that many broadcasters want as it motivates them to continue to develop their own skills and talent, which in turn will attract more fans.

Once they have a platform that generates high-quality Esports content with an engaged audience, brands and organizations will look for more opportunities to collaborate giving broadcasters the opportunity to monetize their streams and – in theory – potentially make it a career for themselves.

As a result, from a professional level, it can help generate more sponsorships and endorsements from brands and organizations. At an amateur level, it can further enhance the facilitation and development of a community and fan base around the Esports broadcaster whilst encouraging them to keep creating quality content to the point where they can become amateur-pros and perhaps even seasoned Esports professionals.

This is just the beginning of how live streaming can have a positive impact on individuals that actively engage in Esports as players and fans. The future is ripe with opportunity and we are certain that live streaming will prove to be extremely beneficial to all stakeholders involved in this particular sector.


Trust Yourself. The New Campaign by Favre-Leuba


Imagine driving on a secluded highway for hours. Just you, your car, and the road. Imagine holding the ropes on a sailing boat and heading into the coolness of the sea breeze. Just you, your boat, and the sea. Imagine rushing to the job interview of your life through the awakening city, welcomed by the warm embrace of the rising sun. Just you, your watch on the wrist, and the city.

In every such moment, you trust yourself.  You trust your choice of a route, your choice of leading a different lifestyle, your next career step. Or your choice of a timekeeping companion. There is no moving forward without trust. Most importantly, trust in your own self.

This November, Favre-Leuba is launching a new brand identity celebrating the spirit of trust, confidence, and curiosity. The Trust Yourself campaign talks about every aspect of life. You need trust when exploring the outdoors when risking an investment when taking up a new hobby when saying ‘yes’ to the loved one when signing a new contract when holding your breath before your first sky-dive. When buying a watch from a brand you haven’t yet heard of. trust-yourself_2-copy

With its rich history of 283 years, Favre-Leuba is the second oldest Swiss watch brand. It is here to be a reliable companion in every personal mission and to support the courage in exploring the world in all its facets. In 1737 Abraham Favre, a young watchmaker trusted himself and started an adventure – the creation of his own workshop. Since then eight generations of the Favre and Leuba families trusted their guts and developed this brand with its pioneering one-of-a-kind timepieces. In 1962, Bivouac, the world’s first mechanical altimeter wristwatch was presented followed by a relaunch in 2017. In 1968 the Bathy was launched, the world’s first mechanical wristwatch that not only displayed dive time but also current diving depth, with a new edition in 2018.  The innovation spirit and the engineering genius of the brand have always been one of the strongest reasons to trust Favre-Leuba.

This year Favre-Leuba, led by its new CEO Philippe Roten, has trusted itself in changing its tone of voice, its appeal, and its style. With an abundance of color, light, and optimism, the new lifestyle communication approach aims to speak to a broader audience, both men and women.  trust-yourself_3_sky-chief-chrono-copy

“After 9 months in office, working side by side with the talented Favre-Leuba team and embracing the rich history of the brand, I am very happy to unveil the new brand image of Favre-Leuba. Loyal to the entrepreneurial spirit of the brand and to the adventurous spirit of its founders, it was important to inject a positive and personal note into the brand message. The current period is a challenge for all of us, and it is now or never that we need to have trust:  trust in ourselves and trust in the future. Dreams and evasion are more important than ever, and through this campaign, we want to convey a message of hope and a moment of escape,” said Philippe Roten. trust-yourself_6_sea-bird-copy

Faithful to its spirit of adventure, Favre-Leuba is broadening its philosophy to the Life Adventure – exciting stories that do not only happen on top of the highest peaks, or in the depths of the ocean. Daily life in the city, in relationships, or in business is also full of adventures and breaking-through moments. For every such moment, a bold life explorer of today can trust in a reliable and stylish timekeeping companion from Favre-Leuba. Whether it is our dive watches Raider Deep Blue, Harpoon or Bathy, or our mountaineering icon Raider Bivouac 9000, or our racing Sea Sky Chronographs, or our urban Sea King, Sea-Bird and Sky Chief models – we are there to support you in your dreams.

Trust Yourself. Trust Favre-Leuba.


Barns Opens a New Chain in the World of Specialized Coffee


Barns confirms its presence in the world of specialized coffee for the enjoyment of gourmets with the tastiest flavors of coffee in a warm and attractive atmosphere.

Jeddah, Saudi Arabia, July 2020: Barns, the destination for authentic and premium coffee since 1992, today announced the opening of its first branch for specialized coffee in Al Zahra District, Jeddah. This branch has been created with a tailored ambiance to offer its guests a unique and immersive, seat-in experience.8bd21398-c70a-406b-b359-db0c3b5afaf2-copy

The new branch offers an innovative experience for one to enjoy the finest quality of specialized coffee. Not only is the seating format revived, but the newly named branch Barnes-X is used to express the beginning of a new journey and a different experience. The branch is located in Al-Zahra neighborhood, Ahmed Al Attas St. Hashim Center, in Jeddah. With the greatest attention to detail, Barnes-X embodies modern design with comfortable seats for a serene experience at this location. The choice of calming colors intertwined with wood and navy lends a warm feeling to a relaxed environment. Barnes-X also has two floors including a private room, making it the destination of choice, for business meetings, relaxed gatherings, or get-togethers for family and friends. The branch is also equipped with all the latest modern technologies including connections and access complimentary Wi-Fi for all guests.e66a9439-1-copy

True to the tradition of esteemed hospitality, friendly staff trained to the highest level of service deliver the elite level of unforgettable experience customers have come to expect from the coffee house.ck9a6421-1-copy

In addition to the portfolio of exquisite coffees, sourced green coffee beans selected from the finest coffee fields across different regions, including Gotiti and Hampella in Ethiopia, and Antioquia in Colombia with rich flavors a new and unique concoction is added. The Barnes-X mixture is used to brew espresso and distilled coffee for a flavorful cup. ck9a9759-1-copy

The passion for genuine hospitality and creativity has resulted in a continuous expansion of Barn’s Café offering its guests the new seat-in experience at Barnes-X with innovative concepts and designs for an exceptional specialized coffee experience.