CSM Sport and Entertainment, Author at Destination KSA

NEOM Beach Games 2022 to Bring Together Leading Global Sports Events to One Unique Destination

NEOM, the sustainable regional development taking shape in northwest Saudi Arabia, announced today the NEOM Beach Games 2022 that will bring together leading world class sport events with high performance athletes from over 25 countries, as the region aims to become a hub for sport.

The series of major sport events will launch on October 19 and feature five dynamic sports; kitesurfing, triathlon, 3×3 basketball, beach soccer and mountain biking.

Commenting on the announcement, NEOM’s CEO, Nadhmi Al-Nasr, said, “We are delighted to host the NEOM Beach Games which brings together local and international rights holders for five globally popular sports in one diverse location in the Kingdom of Saudi Arabia. NEOM is a place of unparalleled natural beauty and will be the ideal backdrop for what promises to be a period of exciting competition amongst world-class athletes competing in a variety of challenging sports.”

The dynamic sport event will commence with world cup kitesurfing over the first five days, closely followed by Olympic level competition of short course triathlon on October 29. Other events to be held include an international 3×3 basketball tournament and a four-day beach soccer competition that will see 12 teams from around the world compete in the intense tournament. In total, NEOM will host over 25 nations over these four sports. The NEOM Beach Games 2022 will then conclude on December 9 with the desert mountain biking race which will host 220 male and female riders from around the world for a four-stage event, varying 80 – 120 kilometers per stage.

Jan Paterson, Managing Director of Sport at NEOM, added, “We are excited to be hosting world class events in NEOM as we aim to develop a sporting hub which will contribute to our evolving sport ecosystem. Partnering with key sporting bodies will strengthen our goals of building a high-performance culture and inspire the next generation of athletes across the region.”

This event marks yet another major activity as part of NEOM’s ambition to host dynamic sports events featuring world class athletes and organizations.

Taking place over six exciting weeks, fans around the world can follow the NEOM Beach Games 2022 as they unfold:

NEOM Beach Games events	Sport	Date
Qatar Airways GKA Freestyle World Cup NEOM	Kitesurfing	October 19-23, 2022
Super League Triathlon NEOM	Triathlon	October 29, 2022
NEOM FIBA 3×3 Super Quest 2022	3×3 Basketball	November 4-5, 2022
NEOM Beach Soccer Cup	Beach Soccer	November 9-12, 2022
NEOM Titan Desert	Mountain Biking	December 6-9, 2022

NEOM & the Mercedes-EQ Formula E Team Create History with Three Seasons of Success on & off the Track

NEOM congratulates its partner, the Mercedes-EQ Formula E Team, on securing back-to-back ABB FIA Formula E Teams’ and Drivers’ Championships following a decisive weekend of racing in Seoul, South Korea.

With the partnership concluding at the end of Formula E Season 8, NEOM and the Mercedes-EQ Formula E Team have created a legacy in the sport and led the race to a new future by supporting the development of NEOM.

Reflecting on the shared success, organizational performance expert Katherine Bond analyzes the impact of a core objective of the partnership, to support the development of NEOM’s future leaders.

With the conclusion of Formula E Season 8, NEOM and the Mercedes-EQ Formula E Team celebrated unmatched success by retaining both the ABB FIA Formula E Teams’ and Drivers’ Championships.

The team secured the Championship in the 100th race in the history of the all-electric motorsport series. Finishing Round 16 of the season in second place, Team Driver Stoffel Vandoorne secured both the Drivers’ Championship and crucial points to ensure the Mercedes-EQ Formula E Team celebrated the Team World Championship title.

Away from the track, NEOM celebrates the ongoing impact of the sports partnership with two candidates from NEOM’s Graduate Opportunities in Work (GrOW) program who are returning to NEOM after completing a 12-month secondment with the Mercedes-EQ Formula E Team.

To analyze the effects of the secondment program, Dr. Katherine Bond, an organizational performance expert, today released a white paper highlighting the significant and potentially transformational development opportunity enabled through the partnership. Alongside developing technical skills and expertise, the paper cites the benefits for the two individuals from gaining experience working within a high-performance environment and how these learnings will contribute to the development of NEOM.

Jan Paterson, Managing Director of Sport at NEOM, said: “Congratulations to our partners the Mercedes-EQ Formula E Team on another incredible season and securing back-to-back double Championship wins. Alongside the team’s success on the track, we are delighted to welcome the two GrOW secondees back to NEOM following their year-long placement within the Mercedes-EQ Formula E Team. We place high importance on supporting and empowering the development of NEOM’s future leaders and it is a testament to the power of sports partnerships when we see the personal and professional growth of our two secondees that they have attained from operating in a high-performance sports team.”

Ian James, Mercedes-EQ Formula E Team Principal, said: “We are hugely grateful to NEOM for their continued support throughout the last three seasons. It has been a great pleasure and privilege to work alongside the two secondees, with each bringing a fresh perspective and obvious leadership qualities to the team. We’re very excited to follow their journeys back in NEOM and to witness the continued development of this inspiring region.”

To read the white paper ‘High-Performing Teams and Leadership’ please click here: www.neom.com

For further information on NEOM and its partnership with the Mercedes-EQ Formula E Team, please visit NEOM.com.

Neom Launches Shuhub Community Program to Develop to Develop Next Generation of Saudi Football Talent

NEOM, the global partner of the Asian Football Confederation (AFC), has today announced the football skills development Shuhub Community Program, which will aim to develop the next generation of Saudi talent and provide footballing opportunities to children of all abilities across Saudi Arabia.

As the first NEOM footballing program, the Shuhub Community Program will leverage world-class coaching from Saudi Arabian Football Federation (SAFF) coaches as well as sport-tech integration to measure and develop each participating child’s footballing acumen via shooting accuracy, dribbling speed, reaction timing, and passing accuracy.

Following the program’s pilot event in April, which took place at King Abdullah Sports City in Jeddah, one of Saudi Arabia’s most prestigious sporting facilities, the program will tour Jeddah, Riyadh, and Tabuk this year, involving over 400 children from across the Kingdom.

Young Saudi enthusiasts from across the Kingdom, aged between 7 – 12 years old, can now be part of the upcoming program by registering at the following link: shuhubcommunityprogram.com

Jan Paterson, Managing Director of Sport at NEOM, said: “The Shuhub Community Program is a result of NEOM’s commitment to developing the next generation of talent in the Kingdom of Saudi Arabia, providing them with the platform and opportunity to get involved and develop their excellence within the game of football. As part of the program, we will harness innovative sports technology to develop these young men and women to grow the sport in the region.”

This program aims to support and complement ongoing initiatives in developing and bolstering native football talent across the Kingdom, with the Shuhub Community Program providing newcomers to football with a strong foundation to progress in the sport.

The Shuhub Community Program is part of NEOM’s partnership vision with the AFC, which focuses on accelerating excellence in football by supporting talent development, inspiring the next generation of athletes, and creating a center of sporting excellence.

The Mercedes-EQ Formula E Team & Principal Partner NEOM Celebrated Another Successful Diriyah E-PRIX

At the opening races, the Mercedes-EQ Formula E Team saw a 1-2 win at the Diriyah E-Prix, a promising start to Season 8 of the ABB FIA Formula E World Championship.

Ahead of the race, the Mercedes-EQ Formula E Team was in Riyadh sharing knowledge and supporting the development of NEOM’s future leaders as part of the NEOM GrOW program.

The Mercedes-EQ Formula E Team, proudly supported by Principal Partner NEOM, celebrated a successful weekend at the Diriyah E-Prix in the opening rounds of the new ABB FIA Formula E World Championship season in Saudi Arabia.

The team secured an incredible one-two win in Round 1, with driver Nyck De Vries claiming his second-ever victory for the Mercedes-EQ Formula E Team in Diriyah, followed closely by teammate Stoffel Vandoorne as runner up. Both cars finished in the points in Round 2, as Stoffel Vandoorne claimed P7 after starting twelfth on the grid, and Nyck De Vries dropped down to P10 from pole position following contact with Jean-Eric Vergne (DS Techeetah). The Mercedes-EQ Formula E Team leave Diriyah with a total of 57 points after the doubleheader, currently sitting in the second position in the ABB FIA Formula E World Championship standings ahead of Round 3 in Mexico in two weeks’ time.

NEOM’s partnership with the Mercedes-EQ Formula E Team is built on a shared pioneering spirit. As champions of sustainability, both organizations are committed to being at the forefront of innovation, harnessing advances in technology and engineering to lead the drive for a greener future. Through the support of the Mercedes-EQ Formula E Team, NEOM aims to accelerate its bold ambitions for a new way of living. The partnership is promoting knowledge transfer between like-minded organizations, driving opportunities for NEOM’s future leaders to learn from a team performing at the highest level of racing in the world’s first net-carbon-zero sport.

Ahead of the Diriyah E-Prix, key personnel from the Mercedes-EQ Formula E Team attended a workshop for the NEOM GrOW (Graduate Opportunities in Work) program in Riyadh. The GrOW program is an initiative designed to offer Saudi graduates the opportunity to work alongside some of the world’s brightest minds at NEOM and play a part in shaping the future of the Kingdom.

S8_Diriyah, Saturday, 29th January 2022 – LAT

Neal Coupland, Head of Sports Partnerships at NEOM, said: “It’s amazing to welcome the Mercedes-EQ Formula E Team back to the Kingdom, and we’re very grateful that some of the team joined us for the NEOM GrOW workshop to share their experiences of working in a high-performing organization. Our partnership with the Mercedes-EQ Formula E Team provides great opportunities for knowledge transfer, and the NEOM GrOW workshop is a perfect example of this. Our GrOW employees will learn a lot from the experiences and insights shared by the Mercedes-EQ Formula E Team, and they can take these learnings back to their respective sectors at NEOM.”

Ian James, Mercedes-EQ Formula E Team Principal, said: “Looking back at our time in Diriyah, it’s good to go home after the first two rounds of the season with a healthy collection of points. We’re also glad to have had an opportunity to share our experiences and knowledge with our partners at NEOM ahead of the start of the new Formula E season. Working with young talent is always inspiring and it has been great to meet the cohort being developed on the NEOM GrOW Program. A lot of the skills we require to be a successful team in our field are transferable to other sectors, and it is a pleasure to be able to share some of these learnings with our partners at NEOM.”

The workshop featured a panel discussion with Mercedes-EQ Formula E Team Principal Ian James, Team Driver Stoffel Vandoorne, and the team’s Head of Human Resources alongside NEOM’s Executive Director of Human Resources, Amin Bukhari. The session brought together representatives from both sides of the partnership to share experiences of working within a high-performance environment and insights to aid and inspire the cohort, supporting the development of NEOM’s future leaders.

The Mercedes-EQ Formula E Team’s involvement in the GrOW workshop is just one realization of shared aspirations to promote knowledge transfer within the partnership. In August 2021, two top-performing employees from the 2020 NEOM GrOW intake embarked on a placement with the Mercedes-EQ Formula E Team. Ahmed Al-Hussain and Duaa Alzaher are now six months into the secondment, working within their chosen fields of Mechanical Engineering and IT respectively. Building on the experience they gained through the GrOW program, the pair are spending 12 months fully immersed within the racing team, learning from the high-performance organization in order to drive future success for NEOM.

For further information visit NEOM.com

Saudi Graduates Star Placement With Mercedies-EQ Formula E Team Through NEOM’s ‘GrOW’ Development Program

As part of NEOM’s partnership with the Mercedes-EQ Formula E Team and ahead of the season finale at the Berlin E-Prix, two top-performing Saudi graduates will undertake a one-year placement program with the team.

The placement builds on NEOM’s wider GrOW (Graduate Opportunities in Work) program, by providing vital international experience with a leading organization in sustainable motorsport

NEOM, Saudi Arabia, August 5, 2021: NEOM has awarded placements with global sustainable motorsport team the Mercedes-EQ Formula E Team, for two talented Saudi nationals from its GrOW program. This announcement is part of the wider pioneering partnership between the two organizations and comes ahead of the highly anticipated Berlin season final on 15th August, where the team looks to clinch the championship and team driver Nyck de Vries to defend his lead position in the Drivers’ World Championship, following his astounding back-to-back podiums achieved in the London E-Prix.

SAUDI ARABIA-NEOM-FORMULA E.
Stills photography in Saudi Desert, NEOM, Saudi Arabia, on December 19, 2020.
© Joan Gosa 2020 2020.

This placement is the first of several unparalleled opportunities at the Mercedes-EQ Formula E Team’s UK offices, designed to offer a range of roles in the motorsport industry to high-calibre candidates who are part of NEOM’s GrOW program; an initiative designed to provide Saudi graduates with an opportunity to work alongside some of the world’s brightest minds at NEOM.

The program starts with two top-performing candidates from the pilot GrOW batch (2020), Ahmed Alhussain and Duaa Alzaher, and aims to build on the work experience they have obtained throughout their year at NEOM.

Ahmed is joining the placement at the Mercedes-EQ Formula E Team in his chosen field of mechanical engineering, whilst Duaa will be joining the corporate IT department. Both placements will commence this August and are set to last 12 months, giving the graduates the chance to have a fully immersive experience with the racing team, taking key learnings back to their respective sectors at NEOM.

S7_Valencia_Test, Sunday, 29th November 2020 – LAT Images

Jan Paterson, Managing Director of Sport at NEOM, said: “Among the numerous shared aspirations across our partnership with the Mercedes-EQ Formula E Team, one of the key areas we looked at when forming the relationship was to leverage opportunities for young Saudi employees. At NEOM, it is important to us to be able to both inspire and nurture the next generation of Saudi talent – we are thrilled to provide our GrOW graduates’ placements in such a high-performance environment, which will be invaluable to their career development.”

Ian James, Mercedes-EQ Formula E Team Principal, said: “Since the beginning of our partnership with NEOM, we have been looking at how we can best deliver on the shared values for both of our companies. The team and NEOM share the ambition to create a greener future, and part of that is inspiring and enabling the next generation of talent. We’re delighted to welcome two highly motivated individuals to our team this year, and not only offer them a great and valuable experience, but also benefit from the knowledge and insights they will bring to the team.”

The GrOW program continues to bring in the top talent from across the Kingdom, with 70 graduates starting their journey in a fast-paced, world-class environment at NEOM this summer. These graduates will have the opportunity to bolster their on-the-job experience in parallel with their academic capital, while being a part of the journey of one of the world’s most ambitious projects.

To find out more about NEOM, an accelerator of human progress, visit NEOM.com.

Racing for The Future of Mobility at The New York City E-PRIX

NEOM, Principal Partner of the Mercedes-EQ Formula E Team, turns the spotlight on how Formula E plays a vital role in accelerating the adaptation of green mobility.

NEOM, Saudi Arabia. July 12, 2021: With rounds 10 & 11 of the ABB FIA Formula E World Championship taking place in New York City over the weekend, NEOM focuses on how Formula E has helped accelerate the city’s adaptation of green mobility.

Formula E is one of the world’s fastest-growing sports and a hub of innovation. The technology developed through the series is helping to accelerate the development of electric mobility solutions and create a more sustainable future.

As a Principal Partner of the Mercedes-EQ Formula E Team, NEOM used the race weekend to highlight how New York is adopting e-mobility, and how NEOM and its partners will be at the vanguard of the future of mobility.

Head of Mobility at NEOM, Florian Lennert, said, “As a key participant in the Formula E, motorsport that is committed to delivering a more sustainable future through racing, our partnership with the Mercedes-EQ Formula E Team advances our wider green mobility goals, as well as is a testament to NEOM’s aim to be at the vanguard of future technology and mobility. With our shared sustainable and performance-driven approach, NEOM’s collaboration with the Mercedes-EQ Formula E Team marks another step in accelerating innovation and e-mobility technologies, on and off the track.”

For further information visit NEOM.com

Racing for A Sustainable Future at The Puebla E-Prix

NEOM, Principal Partner of the Mercedes-EQ Formula E Team, takes a closer look at how the Formula E, as a sport, harnesses innovation to create a more sustainable future.

NEOM, Saudi Arabia. June 21, 2021: With rounds 8 & 9 of the ABB FIA Formula E World Championship taking place in Mexico over the weekend, NEOM focuses on how Formula E has helped lead the charge as the country continues to make strides in its sustainability approach.

Formula E is well known for driving performance both on and off the track with the World Championship actively promoting alternative energy solutions to contribute to reducing air pollution and fighting against climate change around the world, in partnership with UN Environment Programme’s #BeatAirPollution campaign.

The NEOM project is committed to working in harmony with the environment harnessing innovation to create a more sustainable future.

Damien Trinder, NEOM’s Chief Environment Officer said, “It’s exciting to be part of the clear progress Formula E as a sport is making in this field. Our partnership with the Mercedes-EQ Formula E Team gives us the opportunity to work alongside an organization who share our passion for the environment, providing us with key learnings in technology solutions, helping us to build a new future with sustainability as a core value.”

For further information visit NEOM.com

Mercedes-EQ Formula E Team Celebrate Race Win at the Rome E-PRIX

NEOM, Principal Partner of the Mercedes-EQ Formula E Team, congratulates Stoffel Vandoorne on his first race victory of Season 7 at the Rome E-Prix.

The race win puts the Mercedes-EQ Formula E Team second in the overall team standings

The partnership between the Mercedes-EQ Formula E Team and NEOM brings together two organizations harnessing innovation to create a more sustainable future

NEOM, Saudi Arabia. April 11, 2021: The Mercedes-EQ Formula E Team, proudly supported by NEOM, celebrated a great result after a challenging race weekend with a first-place finish for Stoffel Vandoorne at race two of the Rome E-Prix.

The German racing team is off to a good start in the ABB FIA Formula E World Championship, building on Nyck De Vries’ race win at the Season opener held in Diriyah, Saudi Arabia in late February.

Mercedes-EQ Formula E Team Driver, Stoffel Vandoorne bounced back from a disappointing first race in Rome on Saturday to fight his way from fourth to the front, securing a memorable victory in Round 4 at Rome’s Circuito Cittadino dell’EUR, putting himself into championship contention having started the day 15th in the driver standings.

NEOM residents had the opportunity to witness Stoffel’s prowess behind the wheel back in December 2020 during a pre-season drive around NEOM, which is currently under development in Saudi Arabia’s north-west region as part of the Kingdom’s Vision 2030 initiative. That was the first time an all-electric vehicle had taken to the streets of NEOM, providing a glimpse into the future of mobility and sustainability.

Stoffel Vandoorne, Mercedes-EQ Formula E Team Driver said: “What an amazing victory! It makes up for what happened yesterday. To end the weekend on such a high today feels fantastic. I would like to thank everyone in the team and especially my mechanics, who had their work cut out to get the car fixed after the accident. But everything was just perfect today, including the team’s strategy, which helped me get the drop on Sims (Mahindra Racing Driver).”

“I wasn’t sure what to expect during the safety car period just before the end but still had fan boost, so I could defend my position. It didn’t feel exactly great after comfortably being in the lead, but I didn’t put a foot wrong over the final lap and managed to secure the win, which is what counts in the end.”

Jan Paterson, Managing Director of Sport at NEOM, said: “It’s brilliant to see yet another strong performance from the Mercedes-EQ Formula E Team. We’re excited to see the team at the top end of the standings in just their second season in Formula E. NEOM is striving to become a major participant in the world’s sporting landscape and our partnership with the team is providing us with a unique opportunity to tap into an organization which is relentless in their pursuit of excellence.”

For further information visit NEOM.com

NEOM, the sustainable regional development taking shape in northwest Saudi Arabia, announced today the NEOM Beach Games 2022 that will bring together leading world class sport events with high performance athletes from over 25 countries, as the region aims to become a hub for sport.

NEOM congratulates its partner, the Mercedes-EQ Formula E Team, on securing back-to-back ABB FIA Formula E Teams’ and Drivers’ Championships following a decisive weekend of racing in Seoul, South Korea.

NEOM, the global partner of the Asian Football Confederation (AFC), has today announced the football skills development Shuhub Community Program, which will aim to develop the next generation of Saudi talent and provide footballing opportunities to children of all abilities across Saudi Arabia.

At the opening races, the Mercedes-EQ Formula E Team saw a 1-2 win at the Diriyah E-Prix, a promising start to Season 8 of the ABB FIA Formula E World Championship.

As part of NEOM’s partnership with the Mercedes-EQ Formula E Team and ahead of the season finale at the Berlin E-Prix, two top-performing Saudi graduates will undertake a one-year placement program with the team.

NEOM, Principal Partner of the Mercedes-EQ Formula E Team, turns the spotlight on how Formula E plays a vital role in accelerating the adaptation of green mobility.

NEOM, Principal Partner of the Mercedes-EQ Formula E Team, takes a closer look at how the Formula E, as a sport, harnesses innovation to create a more sustainable future.

NEOM, Principal Partner of the Mercedes-EQ Formula E Team, congratulates Stoffel Vandoorne on his first race victory of Season 7 at the Rome E-Prix.

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