Neom Launches Shuhub Community Program to Develop to Develop Next Generation of Saudi Football Talent

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NEOM, the global partner of the Asian Football Confederation (AFC), has today announced the football skills development Shuhub Community Program, which will aim to develop the next generation of Saudi talent and provide footballing opportunities to children of all abilities across Saudi Arabia.


As the first NEOM footballing program, the Shuhub Community Program will leverage world-class coaching from Saudi Arabian Football Federation (SAFF) coaches as well as sport-tech integration to measure and develop each participating child’s footballing acumen via shooting accuracy, dribbling speed, reaction timing, and passing accuracy.

Following the program’s pilot event in April, which took place at King Abdullah Sports City in Jeddah, one of Saudi Arabia’s most prestigious sporting facilities, the program will tour Jeddah, Riyadh, and Tabuk this year, involving over 400 children from across the Kingdom.

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Young Saudi enthusiasts from across the Kingdom, aged between 7 – 12 years old, can now be part of the upcoming program by registering at the following link: shuhubcommunityprogram.com

Jan Paterson, Managing Director of Sport at NEOM, said: “The Shuhub Community Program is a result of NEOM’s commitment to developing the next generation of talent in the Kingdom of Saudi Arabia, providing them with the platform and opportunity to get involved and develop their excellence within the game of football. As part of the program, we will harness innovative sports technology to develop these young men and women to grow the sport in the region.”

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This program aims to support and complement ongoing initiatives in developing and bolstering native football talent across the Kingdom, with the Shuhub Community Program providing newcomers to football with a strong foundation to progress in the sport.

The Shuhub Community Program is part of NEOM’s partnership vision with the AFC, which focuses on accelerating excellence in football by supporting talent development, inspiring the next generation of athletes, and creating a center of sporting excellence.

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The Mercedes-EQ Formula E Team & Principal Partner NEOM Celebrated Another Successful Diriyah E-PRIX

S8_Diriyah, Friday, 28th January 2022 - LAT

At the opening races, the Mercedes-EQ Formula E Team saw a 1-2 win at the Diriyah E-Prix, a promising start to Season 8 of the ABB FIA Formula E World Championship.


  • Ahead of the race, the Mercedes-EQ Formula E Team was in Riyadh sharing knowledge and supporting the development of NEOM’s future leaders as part of the NEOM GrOW program.

The Mercedes-EQ Formula E Team, proudly supported by Principal Partner NEOM, celebrated a successful weekend at the Diriyah E-Prix in the opening rounds of the new ABB FIA Formula E World Championship season in Saudi Arabia.

The team secured an incredible one-two win in Round 1, with driver Nyck De Vries claiming his second-ever victory for the Mercedes-EQ Formula E Team in Diriyah, followed closely by teammate Stoffel Vandoorne as runner up. Both cars finished in the points in Round 2, as Stoffel Vandoorne claimed P7 after starting twelfth on the grid, and Nyck De Vries dropped down to P10 from pole position following contact with Jean-Eric Vergne (DS Techeetah). The Mercedes-EQ Formula E Team leave Diriyah with a total of 57 points after the doubleheader, currently sitting in the second position in the ABB FIA Formula E World Championship standings ahead of Round 3 in Mexico in two weeks’ time.

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NEOM’s partnership with the Mercedes-EQ Formula E Team is built on a shared pioneering spirit. As champions of sustainability, both organizations are committed to being at the forefront of innovation, harnessing advances in technology and engineering to lead the drive for a greener future. Through the support of the Mercedes-EQ Formula E Team, NEOM aims to accelerate its bold ambitions for a new way of living. The partnership is promoting knowledge transfer between like-minded organizations, driving opportunities for NEOM’s future leaders to learn from a team performing at the highest level of racing in the world’s first net-carbon-zero sport.

Ahead of the Diriyah E-Prix, key personnel from the Mercedes-EQ Formula E Team attended a workshop for the NEOM GrOW (Graduate Opportunities in Work) program in Riyadh. The GrOW program is an initiative designed to offer Saudi graduates the opportunity to work alongside some of the world’s brightest minds at NEOM and play a part in shaping the future of the Kingdom.

S8_Diriyah, Saturday, 29th January 2022 - LAT

S8_Diriyah, Saturday, 29th January 2022 – LAT

Neal Coupland, Head of Sports Partnerships at NEOM, said: “It’s amazing to welcome the Mercedes-EQ Formula E Team back to the Kingdom, and we’re very grateful that some of the team joined us for the NEOM GrOW workshop to share their experiences of working in a high-performing organization. Our partnership with the Mercedes-EQ Formula E Team provides great opportunities for knowledge transfer, and the NEOM GrOW workshop is a perfect example of this. Our GrOW employees will learn a lot from the experiences and insights shared by the Mercedes-EQ Formula E Team, and they can take these learnings back to their respective sectors at NEOM.”

Ian James, Mercedes-EQ Formula E Team Principal, said: “Looking back at our time in Diriyah, it’s good to go home after the first two rounds of the season with a healthy collection of points. We’re also glad to have had an opportunity to share our experiences and knowledge with our partners at NEOM ahead of the start of the new Formula E season. Working with young talent is always inspiring and it has been great to meet the cohort being developed on the NEOM GrOW Program. A lot of the skills we require to be a successful team in our field are transferable to other sectors, and it is a pleasure to be able to share some of these learnings with our partners at NEOM.”

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The workshop featured a panel discussion with Mercedes-EQ Formula E Team Principal Ian James, Team Driver Stoffel Vandoorne, and the team’s Head of Human Resources alongside NEOM’s Executive Director of Human Resources, Amin Bukhari. The session brought together representatives from both sides of the partnership to share experiences of working within a high-performance environment and insights to aid and inspire the cohort, supporting the development of NEOM’s future leaders.

The Mercedes-EQ Formula E Team’s involvement in the GrOW workshop is just one realization of shared aspirations to promote knowledge transfer within the partnership. In August 2021, two top-performing employees from the 2020 NEOM GrOW intake embarked on a placement with the Mercedes-EQ Formula E Team. Ahmed Al-Hussain and Duaa Alzaher are now six months into the secondment, working within their chosen fields of Mechanical Engineering and IT respectively. Building on the experience they gained through the GrOW program, the pair are spending 12 months fully immersed within the racing team, learning from the high-performance organization in order to drive future success for NEOM.

For further information visit NEOM.com    

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Saudi Graduates Star Placement With Mercedies-EQ Formula E Team Through NEOM’s ‘GrOW’ Development Program

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As part of NEOM’s partnership with the Mercedes-EQ Formula E Team and ahead of the season finale at the Berlin E-Prix, two top-performing Saudi graduates will undertake a one-year placement program with the team.


  • The placement builds on NEOM’s wider GrOW (Graduate Opportunities in Work) program, by providing vital international experience with a leading organization in sustainable motorsport

NEOM, Saudi Arabia, August 5, 2021: NEOM has awarded placements with global sustainable motorsport team the Mercedes-EQ Formula E Team, for two talented Saudi nationals from its GrOW program. This announcement is part of the wider pioneering partnership between the two organizations and comes ahead of the highly anticipated Berlin season final on 15th August, where the team looks to clinch the championship and team driver Nyck de Vries to defend his lead position in the Drivers’ World Championship, following his astounding back-to-back podiums achieved in the London E-Prix.

SAUDI ARABIA-NEOM-FORMULA E. Stills photography in Saudi Desert, NEOM, Saudi Arabia, on December 19, 2020. © Joan Gosa 2020 2020.

SAUDI ARABIA-NEOM-FORMULA E.
Stills photography in Saudi Desert, NEOM, Saudi Arabia, on December 19, 2020.
© Joan Gosa 2020 2020.

This placement is the first of several unparalleled opportunities at the Mercedes-EQ Formula E Team’s UK offices, designed to offer a range of roles in the motorsport industry to high-calibre candidates who are part of NEOM’s GrOW program; an initiative designed to provide Saudi graduates with an opportunity to work alongside some of the world’s brightest minds at NEOM.

The program starts with two top-performing candidates from the pilot GrOW batch (2020), Ahmed Alhussain and Duaa Alzaher, and aims to build on the work experience they have obtained throughout their year at NEOM.

Ahmed is joining the placement at the Mercedes-EQ Formula E Team in his chosen field of mechanical engineering, whilst Duaa will be joining the corporate IT department. Both placements will commence this August and are set to last 12 months, giving the graduates the chance to have a fully immersive experience with the racing team, taking key learnings back to their respective sectors at NEOM.

S7_Valencia_Test, Sunday, 29th November 2020 - LAT Images

S7_Valencia_Test, Sunday, 29th November 2020 – LAT Images

Jan Paterson, Managing Director of Sport at NEOM, said: “Among the numerous shared aspirations across our partnership with the Mercedes-EQ Formula E Team, one of the key areas we looked at when forming the relationship was to leverage opportunities for young Saudi employees. At NEOM, it is important to us to be able to both inspire and nurture the next generation of Saudi talent – we are thrilled to provide our GrOW graduates’ placements in such a high-performance environment, which will be invaluable to their career development.”

Ian James, Mercedes-EQ Formula E Team Principal, said: “Since the beginning of our partnership with NEOM, we have been looking at how we can best deliver on the shared values for both of our companies. The team and NEOM share the ambition to create a greener future, and part of that is inspiring and enabling the next generation of talent. We’re delighted to welcome two highly motivated individuals to our team this year, and not only offer them a great and valuable experience, but also benefit from the knowledge and insights they will bring to the team.”

The GrOW program continues to bring in the top talent from across the Kingdom, with 70 graduates starting their journey in a fast-paced, world-class environment at NEOM this summer. These graduates will have the opportunity to bolster their on-the-job experience in parallel with their academic capital, while being a part of the journey of one of the world’s most ambitious projects.

To find out more about NEOM, an accelerator of human progress, visit NEOM.com.

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Racing for The Future of Mobility at The New York City E-PRIX

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NEOM, Principal Partner of the Mercedes-EQ Formula E Team, turns the spotlight on how Formula E plays a vital role in accelerating the adaptation of green mobility.


NEOM, Saudi Arabia. July 12, 2021: With rounds 10 & 11 of the ABB FIA Formula E World Championship taking place in New York City over the weekend, NEOM focuses on how Formula E has helped accelerate the city’s adaptation of green mobility.

Formula E is one of the world’s fastest-growing sports and a hub of innovation. The technology developed through the series is helping to accelerate the development of electric mobility solutions and create a more sustainable future.

As a Principal Partner of the Mercedes-EQ Formula E Team, NEOM used the race weekend to highlight how New York is adopting e-mobility, and how NEOM and its partners will be at the vanguard of the future of mobility.

Head of Mobility at NEOM, Florian Lennert, said, “As a key participant in the Formula E, motorsport that is committed to delivering a more sustainable future through racing, our partnership with the Mercedes-EQ Formula E Team advances our wider green mobility goals, as well as is a testament to NEOM’s aim to be at the vanguard of future technology and mobility. With our shared sustainable and performance-driven approach, NEOM’s collaboration with the Mercedes-EQ Formula E Team marks another step in accelerating innovation and e-mobility technologies, on and off the track.”

For further information visit NEOM.com

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Racing for A Sustainable Future at The Puebla E-Prix

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NEOM, Principal Partner of the Mercedes-EQ Formula E Team, takes a closer look at how the Formula E, as a sport, harnesses innovation to create a more sustainable future.


NEOM, Saudi Arabia. June 21, 2021: With rounds 8 & 9 of the ABB FIA Formula E World Championship taking place in Mexico over the weekend, NEOM focuses on how Formula E has helped lead the charge as the country continues to make strides in its sustainability approach.

Formula E is well known for driving performance both on and off the track with the World Championship actively promoting alternative energy solutions to contribute to reducing air pollution and fighting against climate change around the world, in partnership with UN Environment Programme’s #BeatAirPollution campaign.

The NEOM project is committed to working in harmony with the environment harnessing innovation to create a more sustainable future.

Damien Trinder, NEOM’s Chief Environment Officer said, “It’s exciting to be part of the clear progress Formula E as a sport is making in this field. Our partnership with the Mercedes-EQ Formula E Team gives us the opportunity to work alongside an organization who share our passion for the environment, providing us with key learnings in technology solutions, helping us to build a new future with sustainability as a core value.”

For further information visit NEOM.com

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Mercedes-EQ Formula E Team Celebrate Race Win at the Rome E-PRIX

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NEOM, Principal Partner of the Mercedes-EQ Formula E Team, congratulates Stoffel Vandoorne on his first race victory of Season 7 at the Rome E-Prix.


  • The race win puts the Mercedes-EQ Formula E Team second in the overall team standings
  • The partnership between the Mercedes-EQ Formula E Team and NEOM brings together two organizations harnessing innovation to create a more sustainable future

NEOM, Saudi Arabia. April 11, 2021: The Mercedes-EQ Formula E Team, proudly supported by NEOM, celebrated a great result after a challenging race weekend with a first-place finish for Stoffel Vandoorne at race two of the Rome E-Prix.

The German racing team is off to a good start in the ABB FIA Formula E World Championship, building on Nyck De Vries’ race win at the Season opener held in Diriyah, Saudi Arabia in late February.

Mercedes-EQ Formula E Team Driver, Stoffel Vandoorne bounced back from a disappointing first race in Rome on Saturday to fight his way from fourth to the front, securing a memorable victory in Round 4 at Rome’s Circuito Cittadino dell’EUR, putting himself into championship contention having started the day 15th in the driver standings.stoffel-vandoorne-the-mercedes-eq-formula-e-team-race-win-at-rome-eprix

NEOM residents had the opportunity to witness Stoffel’s prowess behind the wheel back in December 2020 during a pre-season drive around NEOM, which is currently under development in Saudi Arabia’s north-west region as part of the Kingdom’s Vision 2030 initiative. That was the first time an all-electric vehicle had taken to the streets of NEOM, providing a glimpse into the future of mobility and sustainability.

Stoffel Vandoorne, Mercedes-EQ Formula E Team Driver said: “What an amazing victory! It makes up for what happened yesterday. To end the weekend on such a high today feels fantastic. I would like to thank everyone in the team and especially my mechanics, who had their work cut out to get the car fixed after the accident. But everything was just perfect today, including the team’s strategy, which helped me get the drop on Sims (Mahindra Racing Driver).”

“I wasn’t sure what to expect during the safety car period just before the end but still had fan boost, so I could defend my position. It didn’t feel exactly great after comfortably being in the lead, but I didn’t put a foot wrong over the final lap and managed to secure the win, which is what counts in the end.”

Jan Paterson, Managing Director of Sport at NEOM, said: “It’s brilliant to see yet another strong performance from the Mercedes-EQ Formula E Team. We’re excited to see the team at the top end of the standings in just their second season in Formula E. NEOM is striving to become a major participant in the world’s sporting landscape and our partnership with the team is providing us with a unique opportunity to tap into an organization which is relentless in their pursuit of excellence.”

For further information visit NEOM.com

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