SRMG CEO Talks ‘Future of Media’ in BLOOMBERG Expert Panel at Cannes Lions 2022

Jomana R. Alrashid: “We are anticipating the future of media by investing more in talent, technology, and premium content, delivered across multi-platforms. Ultimately, it is our responsibility to shape a promising future for media, its practitioners, and end-users, in MENA and beyond.”

Providing an insightful regional perspective on how convergence, disruption, and new business models are changing the media industry, Jomana R. Alrashid, CEO “Of Saudi Research and Media Group – SRMG” joined the Bloomberg expert panel to discuss the ‘Dynamics Catalyzing the Future of Media’ at Cannes Lions International Festival of Creativity, in its latest edition.

The panel explored trends impacting the media ecosystem and audiences globally, including the metaverse, news gathering and information; data analytics; tech, and innovation; among others.


Moderated by Matthew Bloxham, Bloomberg Intelligence Senior Analyst, the panel also included: Michele Ghee, CEO of EBONY; Michael Kassan, CEO of MediaLink; Anne Kawalerski, Global Chief Marketing Officer of Bloomberg Media; and Mark Douglas, President & CEO of MNTN.

In this context, Jomana R. Alrashid, who leads one of the largest global media groups in/out of the Middle East, said: “We are actively working to anticipate and shape the future of media through more investment in talent; technology; data and analytics; regional and global partnerships; research and studies; mega-events and conferences… and perhaps most importantly, exclusive premium content delivered across all-screens, multi-platforms and touch-points… all this with the objective to stay relevant and engage audiences, in five continents.”


AlRashid further added: “We at SRMG strive to stay ahead of the curve in an ever-evolving media sector; seize business opportunities; face potential challenges; exceed expectations, while continuing to offer added-value to shareholders and business partners.”

AlRashid concluded: “Simultaneously, we aim to further enhance the competitiveness of Arab youth, including our group’s team members, by sharpening their skills; educating and training them, and benchmarking with global best practices. Ultimately, it is our responsibility to shape a promising future for media, its practitioners, and end-users, in MENA and beyond.”

AlRashid took the opportunity to discuss SRMG’s launch of five business verticals – showcasing how the group is proactively exploring ways to meet the changing needs of consumers, creatives, and innovators with SRMG Think, SRMG Labs, SRMG International, SRMG X, and SRMG Media which includes the group’s 30+ brands… all aiming to keep pace with the future.

It is worth noting that the partnership between BLOOMBERG and SRMG has been in place for several years and led to the launch of “Asharq Business with Bloomberg” in 2020.


The Kingdom of Saudi Arabia Pavilion Launches Saudi Film Nights

The Kingdom of Saudi Arabia Pavilion at Expo 2020 Dubai has launched its Saudi Film Nights, a program that aims to highlight the Saudi film industry.

Hosted in collaboration with the Saudi Film Commission, the three-day event kicked off with a gala reception that was attended by professional and emerging filmmakers from the region. In his opening speech, Abdullah Al Eyaf, CEO of the Film Commission, explained the Commission’s work on establishing the Kingdom as a world-class center of the film industry.


The opening night also included a performance by the London Contemporary Orchestra and the screening of some scenes from the experimental Saudi film “Joud”.


As part of the Saudi Film Nights program, the Film Commission will be hosting panel discussions and short film screenings at the Saudi Pavilion, Moroccan Pavilion, Spanish Pavilion, and the Terra Auditorium. In addition, a number of workshops will be held in collaboration with MBC Academy and MBC Talent.


Saudi Arabia’s Expo Pavilion Visitors Can Get Glimpse of Saudi Cup 2022, World’s Most Valuable Horse Race

Saudi Cup 2022 will be broadcast on the Kingdom of Saudi Arabia Pavilion’s outdoor mirror screen, enabling Expo visitors to watch the horse race live.

  • The race will be the finale of a “Golden Hour” of action on Saturday 26th February from the King Abdulaziz Racecourse in Riyadh
  • The February 25-26th Saudi Cup 2022 meeting has a total purse of US$35.1 million and attracted more than 700 entries from 22 countries

Visitors to the Kingdom of Saudi Arabia Pavilion at Expo 2020 Dubai can get a front-row seat this month to watch Saudi Cup 2022, the world’s most valuable horse race with a prize of $US20 million. The Pavilion will broadcast the race live along with other racing highlights during a “Golden Hour” of action on Saturday 26th February from 9pm UAE (8pm KSA) in the Pavilion’s outdoor area.

The race will be screened on the Pavilion’s 1,302 sq.m. LED digital screen, offering visitors an unparalleled view of the live racing action from the King Abdulaziz Racecourse in Riyadh.

rs3895_20-2-21_sc_race-8_mishriff_neville-hopwood-2696-lpr-full-sizeAt the free entry stage, the Saudi Cup 2022 meeting attracted more than 700 entries from 22 countries – including over 150 entries from the United States, more than 90 entries from Japan, and a remarkable 71 international Group 1 winners.

The likely fields have taken shape as the Saudi Cup race anticipates to be contested by the winners of 16 top-tier Group 1 races from six countries. Over the course of two days, runners from Saudi Arabia, Bahrain, Czech Republic, Greece, Italy, Norway, Qatar, Spain, Sweden and Uruguay will be competing to win a slice of the US$35.1 million prize.rs3626_19-2-21_ijc-race-1_neville-hopwood-4221-lpr-full-size

Saudi Cup 2021 champion Mishriff (IRE), trained in England by John and Thady Gosden, bids to retain his title, a feat which will see him become the highest-earning racehorse in history.

Prince Bandar bin Khalid Al Faisal, Chairman of the Jockey Club of Saudi Arabia which oversees the race, said: “We extend our sincerest thanks to the Kingdom of Saudi Arabia Pavilion for bringing this race to Expo 2020 Dubai. Visitors from across the world can enjoy an hour of world class racing action from Riyadh culminating in the adrenaline and excitement of the Saudi Cup.

“There is no better partner for us than the Saudi Pavilion and we are proud to have the opportunity to showcase our race to the world and become part of the wider celebration of the Kingdom at Expo 2020.


“The Saudi Cup is the Kingdom’s homegrown horse race, created for the world. Following the success of years one and two, we are delighted to welcome the racing world to Riyadh for a third time and look forward to sharing a great sporting spectacle with the visitors at the Kingdom of Saudi Arabia  Pavilion. All this success is made possible with the support of the Kingdom’s leadership.

The Saudi Pavilion, the second largest pavilion at Expo 2020 Dubai, welcomed its 3 millionth visitor on February 13, a testament to growing interest in the country as it undergoes an unprecedented transformation guided by Vision 2030. The Saudi Pavilion is drawing approximately a quarter of all Expo visits with its rich and diverse program of activities, allowing visitors to explore the opportunities in the Kingdom, learn more about its heritage, and experience its culture through vibrant cultural shows.


Qiddiya Announces SAR 2.8 Billion Construction Contract to Build Saudi’s First & Region’s Largest Water Theme Park

The park will feature 22 rides and attractions including 9 world firsts.

Qiddiya Investment Company (QIC) announced the award of a SAR 2.8 billion ($750 million) contract to build Saudi Arabia’s first and the region’s largest water theme park. The contract was awarded to ALEC Saudi Arabia Engineering & Contracting and El Seif Engineering Contracting, in a joint venture between the two companies. The Qiddiya Water Theme Park will be one of the key entertainment attractions at Qiddiya, the future capital of Entertainment, Sports and Culture.

The agreement was formally signed between Qiddiya’s Managing Director Abdullah bin Nasser Aldawood, ALEC’s CEO Kez Taylor and El Seif’s CEO Ahmed Al-Bassam at a ceremony held at the Qiddiya Experience Center, followed by a ground-breaking ceremony to mark the start of construction.


The park will cover 252,000 square meters of land and will be home to 22 rides and attractions – including nine that will be world firsts. Visitors will also be able to enjoy nine innovatively designed zones – the Entry Gate, Camel Rock, Dub Grotto, Wave Wadi, the Den, Viper Canyon, Arabian Peak, the Herding Grounds and Surf Lagoon – inspired by the native animals that inhabit the area around Qiddiya.

At the signing ceremony, Abdullah bin Nasser Aldawood, Board Member and Managing Director, QIC, commented: “The Qiddiya Water Theme Park will be a year-round immersive family entertainment destination, the first of its kind and offering experiences that have never before been offered in Saudi. We are pleased to be working with industry leaders like ALEC and El Seif, who will be using the latest in guest experience technologies to create what is certain to be one of the world’s greatest water theme parks. The park will offer our guests a chance to experience that in a welcoming and fun environment for everyone.”qiddiya-water-theme-park-2-copy


Visitors will embark on an unforgettable adrenaline-fueled adventure at the Water Theme Park which will also feature state-of-the-art competition water sports facilities and 17 F&B and retail outlets. The park design will incorporate advanced environmental systems to minimize the use of water through recycling and smart usage in line with QIC’s sustainability practices. This will maximize the fun for visitors whilst significantly reducing the amount of water needed to operate the park.

Some rides have been designed to use 75% less water compared to the more conventional rides found in other water parks. In addition, rainwater that falls on the site will be captured, treated and reused for irrigating the destination.


The park will also integrate technologies to reduce water pressure in certain rides which will in turn reduce water evaporation by half. In addition, every pool in the complex will be based on a ‘run-out’ concept so that at the end of an exciting slide individuals will glide safely across a shallower pool that uses less water unlike traditional deeper pools used in other water parks.

Kez Taylor, CEO of ALEC, added: “We are proud to work on this landmark project in collaboration with El Seif. ALEC’s established expertise in large-scale theme park projects, honed through the successful delivery of other iconic water parks in the GCC, combined with the local expertise of El Seif will ensure the rides and infrastructure at the Qiddiya set new standards for the region, offering adventure seekers of all ages truly one-of-a-kind experiences.”



Ahmed Al-Bassam, CEO of El Seif, commented: “El Seif is one of the Kingdom’s leading engineering and construction companies that has built some of Saudi Arabia’s and the region’s best known iconic projects such as the Kingdom Tower, Princess Noura University and Haramain High Speed Rail Rabigh Station. El Seif and ALEC have formed a strategic alliance and are committed to be the JV of choice for large complex projects in KSA. We are thrilled to be awarded, with our JV partner ALEC, the contract for the Water Theme Park. We thank Qiddiya for its confidence in our JV and look forward to delivering a world-class entertainment facility together – the first in Saudi Arabia and the largest in the region.”

Qiddiya’s offering will be based on five cornerstones: Parks & Attractions, Sports & Wellness, Arts & Culture, Motion & Mobility and Nature & Environment, along with a variety of real estate options and community services. The Water Theme Park will be one of the key attractions of the Parks & Attractions cornerstone.


UNESCO Recognition of Arabic Calligraphy is Celebrated at KSA Pavilion

KSA Pavilion at Expo 2020 Dubai collaborates with Saudi-based artists to educate and entertain visitors about the ancient practice through workshops, performances, and technology.

The Kingdom of Saudi Arabia Pavilion at Expo 2020 Dubai is shedding light on the art of Arabic calligraphy after the UN Educational, Scientific, and Cultural Organization’s (UNESCO) recent decision to add it to its ‘Intangible Cultural Heritage of Humanity list.

The Saudi-led campaign saw the Kingdom join forces with 15 other Muslim-majority countries in presenting the nomination to UNESCO. The ancient practice of handwriting played a key role in the spread of Islam and is a cornerstone of pan-Arab identity. While the art form is not necessarily fully understood by the rest of the world, the Kingdom of Saudi Arabia Pavilion set out to change this through a series of programs designed to spark visitors’ interest.

There were a number of standout performances from Saudi creatives. Contemporary artist Hind Al Ghamdi took Expo visitors on an exciting journey exploring the beauty of Arabic calligraphy through workshops held in the Open Square. This included a basic introduction to understanding the Arabic alphabet, distinctive shapes, and calligraphy tools. Activities also allowed visitors to learn how to write their own names using Arabic calligraphy.

The Open Square also hosted a unique show with celebrated Jeddah-based artist Shaker Kashgari, known for his unusual use of photography to showcase calligraphy through light, whose performance took audiences on an uplifting journey.

Another highlight was from Mohammed Alrabea, a calligraphy artist based in Saudi Arabia’s Eastern Region who created a unique virtual exhibit showcasing the history of Arabic calligraphy using VR technology.

Hussain Hanbazazah, the Commissioner-General of the Kingdom of Saudi Arabia Pavilion, said: “It has been extremely rewarding to share the rich tradition of Arabic calligraphy with visitors to the KSA Pavilion. These special activities build on Saudi Arabia’s Year of Calligraphy and offer people the chance to discover the past, present, and future of an ancient but evolving practice, which remains relevant in the 21st century.”

The Kingdom is investing heavily in its cultural sectors, which form an important part of Saudi Arabia’s national transformation plan, Vision 2030, to diversify its economy, generating growth and creating opportunities, particularly for young Saudis. With over 34 million inhabitants, Saudi Arabia has 13 regions each with unique dialects, traditions, and heritage.


Saudi Arabia Opens Its Award-Winning, Record-Breaking Expo Pavilion, a Window to the Kingdom’s Transformation

The Saudi Pavilion has one of the most sustainable, LEED-Platinum-certified designs in the world and holds three Guinness World Records.

Pavilion visitors will get to see firsthand the Kingdom’s transformation under Vision 2030

 DUBAI, U.A.E: 01 October 2021 – Saudi Arabia inaugurated its state-of-the-art pavilion at Expo 2020 Dubai on Friday, kicking off a six-month World Expo experience that will take visitors from across the world on a journey through the Kingdom’s rich past, vibrant present, and promising future.dh1_4278

The idea of “seeing is believing” is at the heart of the experiences the Saudi Pavilion offers visitors. The journey showcases a future-forward Saudi Arabia: welcoming, young, diverse, and vibrant. The Pavilion represents the Saudi people, ambitious and talented individuals across different sectors, powering the Kingdom’s transformation under Vision 2030. Across business opportunity and tourism, culture and nature, Saudi Arabia has much to offer throughout its 13 unique regions – including five UNESCO World Heritage Sites – and the Pavilion enables visitors to get a first glimpse of a fascinating destination that has yet to be discovered.

The Pavilion’s inauguration was attended by the H.E. Mohammad Al-Tuwaijri, Vice Chairman of the Supervisory Committee for the Kingdom of Saudi Arabia’s Pavilion at Expo 2020 Dubai; Saudi Arabia’s Ambassador to the United Arab Emirates, H.E. Turki Aldakhil; Hussain Hanbazazah, the Commissioner-General of the Kingdom of Saudi Arabia Pavilion; and GCC countries’ ambassadors, and officials and cultural figures from around the world.

Traditional Saudi Ardah dancers, wielding ceremonial swords, delivered a dazzling and energetic performance to the beat of folkloric drums and spoken poetry.


Commenting on the official opening, H.E. Mohammad Al-Tuwaijri, Vice Chairman of the Supervisory Committee for the Kingdom of Saudi Arabia’s Pavilion, said: “The pavilion reflects the Kingdom’s growth and prosperity during the reign of the Custodian of the Two Holy Mosques King Salman bin Abdulaziz and His Royal Highness Crown Prince Mohammed bin Salman. Our country is at this global forum with its young, renewed spirit and aspiration towards a prosperous future for the region and the world. Our Pavilion showcases the many ambitious projects under Saudi Vision 2030, formulated by His Highness, the Crown Prince, may God protect him, and embodies our journey to new horizons of development.”


Hussain Hanbazazah, the Commissioner-General of the Kingdom of Saudi Arabia Pavilion, said: Saudi Arabia’s participation in Expo 2020 Dubai stems from the Kingdom’s cultural values, and its capabilities and ambitions. The Pavilion invites visitors to experience the transformation underway in the Kingdom under Vision 2030 – powered by our welcoming, diverse people and the energy and optimism of the next generation. The journey also enables the business community to identify, seize and create opportunities in the Kingdom, contributing to economic diversification and national development.dh1_4376-copy

“The pavilion offers rich and varied content, activities and programs covering the economy, development and culture, targeting all segments from children and families to businessmen and investors. All visitors will see Saudi Arabia as it really is: an exciting fusion of old and new – an ancient and evolving tourist destination for adventurers, explorers, and luxury travelers and a destination unlike any other. Our Pavilion is a bridge that will connect the people of Saudi Arabia to the world and will help deepen regional and global ties.”dh1_4599

The delegation was briefed on Saudi Arabia’s participation in Expo 2020 Dubai, anchored by four key pillars: People, Opportunity, Heritage, and Nature. The delegation also had the chance to see how the state-of-the-art building fuses architecture with digital technology, expressing their admiration for its unique design which symbolizes the Kingdom’s limitless ambition. The pavilion’s content was designed under the supervision of an official national committee headed by H.H. Prince Badr bin Abdullah bin Farhan Al Saud, the Saudi Minister of Culture.sa7_5134-copy

The dignitaries were among the first to experience the Pavilion’s 14 cultural landmarks along a stunning escalator ride, including acclaimed UNESCO World Heritage Sites such as At-Turaif District in Ad-Diriyah, Hegra Archaeological Site in AlUla, and Historic Jeddah. The briefing featured an introduction to the audiovisual guide, through which guests can explore 23 destinations such as world-leading giga-projects that are rewriting the possibilities of sustainable development. The visit concluded with a peek of a trail through Saudi Arabia’s stunning nature.sa7_5101-copy

The Saudi pavilion, the second largest after the UAE’s, is one of the most sustainable structures at Expo 2020 Dubai. It has been awarded LEED version 4 Platinum rating from the U.S. Green Building Council (USGBC), the highest internationally recognized sustainability rating in Leadership in Energy and Environmental Design. The Pavilion has earned three Guinness World Records for the largest interactive lighting floor, the longest interactive water feature, and the largest LED interactive digital mirror screen.dh1_4997


Landmark Arabia to Support Saudi Food Bank Et’aam’s Humanitarian Mission During Ramadan

Customers can choose to donate by adding the amount to their receipt when making a purchase in-store across the country or with online purchases.

Donations will provide meals to families in need.

Riyadh-Saudi Arabia: 15 April 2021 – Landmark Arabia, the Middle East’s leading retail and hospitality conglomerate, today announced that its home-grown brands will partner with Et’aam, the Saudi Food Bank, once again to support the most vulnerable segments in Saudi Arabia during the Holy Month of Ramadan. The partnership with Et’aam is a step towards supporting the worthwhile objective of Saudi Vision 2030 to ensure inclusive access to clean food and drinking water.

Landmark Arabia’s brands including CentrepointBabyshopSplashSHOEMARTLifestyleMaxShoexpressHome Centre, and Home Box will collaborate with Et’aam for the second year in a row to undertake a donation drive in-store and online, with all proceeds being allocated to ensure free food supplies reach the most vulnerable communities in need. Customers making purchases can add SAR5, SAR10, SAR 20, or SAR50 to their receipts and contribute to the Et’aam food bank.

Hands holding rice

Hands holding rice

Speaking on the initiative, Nisha Jagtiani, Group Director, Landmark Group, said: “We are partnering with Saudi Arabia’s largest food bank, Et’aam for the second consecutive year to support its noble cause in ensuring availability, access, and consumption of nutritionally adequate food for those who need it the most. Our brands have been in the region for many years. Now more than ever, we need to collectively leverage our capabilities in support of our communities to make a meaningful impact. We thank our customers for joining hands with us to play our part in providing essential relief to people across this nation, during the Holy Month of Ramadan.”

Faisal Al Shoushan, CEO of Et’aam, said: “We commend Landmark Arabia for joining forces with us once again to fulfill our mandate of supporting the needy and advancing the efforts of our leadership to shape a cohesive society. Our sustainable social alliance brought great relief and positively impacted the community last year during the pandemic.”

The Landmark Group has partnered with humanitarian organizations across the region to roll out GCC-wide fund-raising initiatives as part of the Group’s CSR objective to support the least privileged segments of our society.

In the UAE, Landmark Group is partnering with the UN Refugee Agency (UNHCR) to contribute to its Ramadan campaign ‘#EverySecondCounts. UNHCR has been working on the protection of refugees for 70 years, in 135 countries around the world. Today, 79.5 million people worldwide have been forcibly displaced, with COVID-19 further exacerbating the situation. Every year, UNHCR appeals to the public during the month of giving and generosity to help raise funds for refugees and internally displaced families in need.

In Bahrain, Landmark Group is partnering with Child’s Wish Society, officially launched in 2012 as an association under Bahrain’s Ministry of Labor and Social Development. Run with a mission to shape a cohesive society and instill a culture of generosity, giving, and social responsibility through financial and moral support for children in need, the Society has fulfilled the basic wishes of many orphans through its Ramadan, Eid, and Back-to-School campaigns.

In Oman, the Group will collaborate with Al Rahma Association for Motherhood and Childhood, a non-profit established in 2005 and supported by the societal development committee at Wilayat Alseeb, to deliver food packets and financial support as well as essentials to some of the thousands of low-income families registered with the Association.

In Qatar, Landmark Group is partnering with Qatar Charity, an international charity organization established in 1992 for the development and sustainability of needy communities across the globe. The Group has joined hands with the humanitarian organization to help support the families and children of blue-collar workers in the country.


First KIKO Milano Store Opened at Nakheel Mall

Leading Saudi franchisee operator Fawaz Abdulaziz Alhokair & Co. opens flagship location for italian cosmetics brand KIKO Milano in Nakheel Mall.

First KIKO Milano store opened at Nakheel Mall yesterday, marking the Italian brand’s flagship location in Saudi Arabia.

Leading Saudi franchise retailer Fawaz Abdulaziz Alhokair & Co. (Tadawul 4240), has opened its first of six KIKO Milano locations at Nakheel Mall. The store is the flagship location for the Italian cosmetics brand KIKO Milano to the Kingdom and will continue to open at Arabian Centres malls across the country.

In the coming 12 months, five more stores will open at leading locations in Jeddah, Riyadh, Dhahran and Makkah among others as part of a plan for the popular international brand to open branches at almost every Arabian Centres current 21 lifestyle destinations that are spread Kingdom-wide.kiko_opens-copy

The arrival of KIKO Milano in Saudi Arabia builds on an international presence for the cosmetics company that already has more than 900 stores in 21 countries with its products available online in 35 nations.

The franchise deal with KIKO Milano is the latest step in Fawaz Abdulaziz Alhokair & Co.’s continued commitment to expanding its portfolio of lifestyle brands and attracting premium cosmetics brands to the Kingdom of Saudi Arabia.

Commenting on the opening Marwan Moukarzel, CEO of Fawaz Abdulaziz Alhokair & Co. says, “We are excited to be introducing another quality international brand to Saudi Arabia that provides diversity and new choices to the increasingly sophisticated expectations of Saudi shoppers.”

‘The arrival of KIKO Milano will be a valuable addition and we look forward to open five more stores in the coming 12 months in Arabian Centres malls and expand into their Kingdom-wide network of destinations in the years ahead.”

su_divider top=”no” style=”dotted” size=”2″ margin=”10″]


3rd Edition of Qimam Fellowship Program


Applications Open for 3rd Edition of Qimam Fellowship Program in Saudi Arabia.

  • Students completing university or graduate studies in KSA or abroad can apply to the program.
  • Application period will last 1 month between 28 January – 27 February
  • 50 successful candidates to be notified by 31 March, training to begin in June
  • Saudi’s most prominent industry leaders to offer unique one-to-one mentorship opportunities to fellows

Riyadh-Kingdom of Saudi Arabia. 29 January 2020 – The Qimam Fellowship program announced today that applications are now open for the third edition of the highly selective leadership development program. Students from across the Kingdom participating in bachelor’s and master’s programs in Saudi Arabia or abroad are eligible to apply.

The application period will last from 28 January to 27 February. 50 successful applicants will be notified by 31 March and the two-week intensive program will take place from 2 June and conclude on 13 June.

The Qimam Fellowship program was founded by McKinsey & Company and Dr. Annas Abedin, a McKinsey Alumnus and entrepreneur, on the premise that Saudi is rich with untapped local talent with great potential to contribute to the Kingdom’s ambitious transformation.

Qimam was launched to identify, equip and empower the most promising university students in the country with advanced skillsets needed to lead in today’s ever complex world.

The program has seen tremendous growth since its inception in 2018, beginning with 13,000 applicants in the first year and growing to 18,000 applicants in 2019. Last year, 50% of the 50 candidates selected were women. Students with a wide variety of scholastic interests and experience apply from all over the Kingdom.

The program provides fellows with one-on-one mentorship from senior public and private sector leaders, leadership training by industry experts and professionals, and visits to the Saudi Arabian offices of top national and international companies. Selected candidates also gain exclusive membership in the Qimam Alumni Network as well as award for their distinctiveness upon completion of the program during a widely attended, high-profile ceremony.

Abdullah Saidan, Associate Partner at McKinsey Middle East said, “Given the vast pool of intellectually-curious, emerging talent in Saudi Arabia, the country’s youth has immense potential to have a direct impact on the transformations underway. Strategic initiatives like the Qimam Fellowship have highlighted the many reasons the nation should be optimistic for its future, as the Program has gone from strength to strength. Nurturing young talent in the Kingdom is an obligation we take to heart. And it’s why it makes me proud to be able to contribute and give back in a way that matters so much to the future of our country.’’

Dr. Annas Abedin, co-founder of Qimam, said: “Qimam offers high-potential university students access to some of the Kingdom’s most prominent industry leaders. The one-to-one mentorship, counsel and professional advice they receive will give them unique perspectives and opportunities to achieve on their tremendous potential.’’

The program targets bachelor’s and master’s students at any Saudi university, as well as Saudi nationals studying for a bachelor’s or master’s degree at universities abroad. Fellows will be selected based on their academic achievements, their level of initiative-taking outside of the classroom, and their efforts or ideas related to social responsibility.

The application form and more details about the Qimam Fellowship can be found on

In its 2020 edition, Qimam is proud to partner with 30 local and international companies who are working together with Qimam to empower promising university graduates and student leaders in Saudi Arabia. These partners are: Aberkyn, Al Arabiya News Channel, Al-Khaleejiah Advertising & Public Relations Company, Arabnet, Bab Rizq Jameel, Banque Saudi Fransi, Bupa Arabia, Careem, Cisco, Elm, General Electric, King Faisal Specialist Hospital and Research Centre (KFSH&RC), Korn Ferry, Saudi Arabian Mining Company “Ma’aden”, Majid Al Futtaim, McKinsey & Company, Microsoft, Noon Academy, The Olayan Group, Oqal, Pearson, Qiddiya, Rocket Internet, SAP, Seera Group Holding, Saudi Pharmaceutical Industries & Medical Appliances Corporation (SPIMACO), Saudi Telecom Company (STC), STV, Udacity and Unilever.qimam-infographic-english-copy