SRMG CEO Talks ‘Future of Media’ in BLOOMBERG Expert Panel at Cannes Lions 2022

Jomana R. Alrashid: “We are anticipating the future of media by investing more in talent, technology, and premium content, delivered across multi-platforms. Ultimately, it is our responsibility to shape a promising future for media, its practitioners, and end-users, in MENA and beyond.”

Providing an insightful regional perspective on how convergence, disruption, and new business models are changing the media industry, Jomana R. Alrashid, CEO “Of Saudi Research and Media Group – SRMG” joined the Bloomberg expert panel to discuss the ‘Dynamics Catalyzing the Future of Media’ at Cannes Lions International Festival of Creativity, in its latest edition.

The panel explored trends impacting the media ecosystem and audiences globally, including the metaverse, news gathering and information; data analytics; tech, and innovation; among others.


Moderated by Matthew Bloxham, Bloomberg Intelligence Senior Analyst, the panel also included: Michele Ghee, CEO of EBONY; Michael Kassan, CEO of MediaLink; Anne Kawalerski, Global Chief Marketing Officer of Bloomberg Media; and Mark Douglas, President & CEO of MNTN.

In this context, Jomana R. Alrashid, who leads one of the largest global media groups in/out of the Middle East, said: “We are actively working to anticipate and shape the future of media through more investment in talent; technology; data and analytics; regional and global partnerships; research and studies; mega-events and conferences… and perhaps most importantly, exclusive premium content delivered across all-screens, multi-platforms and touch-points… all this with the objective to stay relevant and engage audiences, in five continents.”


AlRashid further added: “We at SRMG strive to stay ahead of the curve in an ever-evolving media sector; seize business opportunities; face potential challenges; exceed expectations, while continuing to offer added-value to shareholders and business partners.”

AlRashid concluded: “Simultaneously, we aim to further enhance the competitiveness of Arab youth, including our group’s team members, by sharpening their skills; educating and training them, and benchmarking with global best practices. Ultimately, it is our responsibility to shape a promising future for media, its practitioners, and end-users, in MENA and beyond.”

AlRashid took the opportunity to discuss SRMG’s launch of five business verticals – showcasing how the group is proactively exploring ways to meet the changing needs of consumers, creatives, and innovators with SRMG Think, SRMG Labs, SRMG International, SRMG X, and SRMG Media which includes the group’s 30+ brands… all aiming to keep pace with the future.

It is worth noting that the partnership between BLOOMBERG and SRMG has been in place for several years and led to the launch of “Asharq Business with Bloomberg” in 2020.

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