YouGotaGift Receives the Region’s First PCI-DSS Accreditation for eGift Cards


YouGotaGift has received the region’s first PCI-DSS (Payment Card Industry Data Security Standard) compliance certification for eGift Cards, cementing its position as the leading eGift Card distributor in the Middle-East.

The PCI-DSS accreditation is an endorsement of the security of transactions and customer data, ensuring that customers using Mastercard, Visa, American Express, and other credit and debit cards are assured of secure transactions.

The pandemic quickened the pace towards digital payments which in turn accelerated the demand for online payment security. Insights from a report cited security as the most important aspect of an online experience for customers, with 55% saying it was their top priority. The younger demographic – the under 40s – nearly half (49%) said they were now more concerned about fraud than they were before the pandemic began. Consumers are most concerned about protecting their financial data online, suggesting this is their biggest concern.husain-makiya-ceo-founder

“The population in the Kingdom of Saudi Arabia is digitally savvy and very conscious about the security of online transactions. It was therefore imperative that we addressed these concerns and offer trust and confidence in our platforms to both our consumers and businesses. Becoming PCI-DSS certified demonstrates our understanding and flexibility to localize as per the needs of our users in the Kingdom. They demand and deserve nothing less than the highest standards and we will do our best to meet and exceed those expectations at all times. We are proud to be taking the lead for secure online payments in the e-gifting space in the Kingdom,” said Ehab AL Khiary Senior Director of YouGotaGift KSA.

YouGotaGift has partnered up with leading loyalty, employee, and customer rewards programs in the Kingdom and the wider GCC serving thousands of corporates and hundreds of thousands of individuals through API integrations, online services, and apps.

While digital shopping has been a popular method of shopping in the Middle East, during the pandemic it has grown to become the option of choice. A study of the GCC revealed that the size of the e-commerce market in the GCC is expected to hit $19.7 billion this year alone, with Saudi Arabia accounting for the biggest share at $8.3 billion, followed by the UAE at $7.5 billion. It was noted that shoppers were rapidly moving away from cash and opting for contact-free and digital payment experiences for faster, convenient and secure transactions.

“We have witnessed an acceleration in the demand for eGift Cards since the break of the pandemic. With this upsurge in e-gifting, it was essential that we scale our safety and security measures and opting for the industry certification (PCI-DSS) was a natural fit. As such, this marks an important milestone in our world-class eGift Card platform. Being PCI-DSS compliant, the undisputed global certification for data security and compliance, is a major achievement. In 2013, we were the Region’s First eGift Card platform, and now we are the Region’s First PCI Certified eGift Card platform. We are building to be the most trusted and innovative business partner in the Middle East and beyond.” said Mr. Husain Makiya, CEO and Founder of YouGotaGift.

The process to attain the PCI-DSS certification was extensive and deep-rooted. As the first digital platform of its kind in the region, YouGotaGift has continued to scale its tech and security initiatives to be aligned with global standards, building on world-class technology and e-commerce solutions. This certification is a reflection of the company’s continued efforts to enhance safety and establishes it as a trustworthy partner with its users and partners.

As digital shopping and e-gifting continues to grow, customers and business will increasingly demand quality certifications. It is therefore recommended that businesses adhere to international quality certifications and customers shop only from certified websites.


New and Exclusive NeckDoctor products launch for Laptops in Saudi Arabia


Stand more, sit less.

NeckDoctor, the original ergonomic monitor arm company launches two unique new products in the region. NeckDoctor for Laptops, the Portable Ergonomic Laptop Stand Desk Workstation, and NeckDoctor for Laptops-L, the Height Adjustable Ergonomic Laptop Standing Desk Workstation offering high-quality solutions for office and home to prevent improper sitting postures that strain the muscles and connecting tissues around the neck, head, back, spine and shoulder.

Founder Tarun K. Balani, & CEO – NeckDoctor, “Sedentariness begins with redesigning our workspace and rethinking how we function within that space. Thus, the first step toward solving the sit or stand dilemma is to develop a healthy, balanced approach, combining periods of seated work with periods of standing work through the introduction of a sit-stand paradigm with the presence of sit-stand workstations. NeckDoctor allows the user to easily switch between seated work and standing work while remaining at the same desk. Encouraging users to stand more and sit less helps prevent an inactive lifestyle giving a boost in energy, mood, and sleep quality that comes from increased activity.”neckdoctor-for-laptops-l-image-1

The average adult sits 6.5 hours a day. For teens, it’s higher at eight hours a day.

The absence of practicing ergonomics can damage our wellbeing. Sitting all day in office results in dreadful illnesses caused by a sedentary lifestyle such as obesity, diabetes, heart ailments, strained neck, and sore shoulders. Employees who suffer from consistent pain and health issues result in inefficiency at work, loss of hours, and productivity which affects organizational growth and revenue in the long term. Alternating between seated work and standing work has been shown to benefit both human health and worker productivity.  Studies have shown that varying periods of sitting work with periods of standing work helps measurably reduce pain and fatigue complaints in the work environment.

“Everyone is looking for a solution and a promise, we offer both. We understand the importance and future of ergonomics in a world where technology has become a way of life. The human body and improving your workplace posture naturally is our prime focus. With the rise in laptop usage, the use of technology extends beyond the office with working from home trending in these pandemic times. Prolonged use and an improper posture are harmful to the spine. The human body needs ergonomic solutions and products that are pain relief, natural, medicine-free, doctor free and even surgery-free.”neckdoctor-for-laptops-image-1

Research shows that standing burned an extra 0.15 calories per minute, on average, compared with sitting. Men burned an extra 0.2 calories per minute while standing, compared with sitting, which was twice as much as women, who burned an extra 0.1 calories per minute while standing, compared with sitting. Men burn more calories per minute because they typically have more muscle mass than women.

The Sit and Stand workstations features are unique such as Gas spring hydraulic mechanism, pneumatic height-adjustable, work surface made with durable, fire, heat resistant, and virtually unbreakable melamine particle with TSCA Title VI compliant certification unlike any other product in the market with a solid steel frame body. All products are fully certified and strength tested. NeckDoctor for Laptops retails at SAR 699 + VAT while NeckDoctor for Laptops-L is at SAR 1,299 + VAT.

Combining the art of science and technology, NeckDoctor continues to introduce a range of innovative ergonomic solutions products to bring relief to every part of the human body affected by the use of technology. The organization aims to help its users work efficiently, effectively, and comfortably resulting in better productivity, profitability, and success at the workplace or home. Launching soon is an ergonomic solution for the human foot.