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Al Hokair Group to Launch First of its Kind Entertainment Centre, Playocity, Powered by Hasbro

Al Hokair Group to Launch First of its Kind Entertainment Centre, Playocity, Powered by Hasbro

Two Playocity Entertainment Centres To Open Soon, with More, Planned to Launch Across the Kingdom of Saudi Arabia in the Future, Under License from Hasbro.

Saudi Arabia hospitality giant, Al Hokair Group for Tourism and Development, is bolstering the Kingdom’s entertainment and leisure industry after entering a licensing agreement with Hasbro, the global branded entertainment leader. The agreement will bring Playocity, a first-of-its-kind entertainment center, to the Kingdom of Saudi Arabia and capitalize on the fandom surrounding Hasbro’s beloved brands and experiences.

The first two Playocity sites will open soon, encompassing 6,000 sq ft across both sites to offer spectacular fun for everyone, and Al Hokair Group plans to launch additional sites across the Kingdom in the near future.

Playocity will give people and families of all ages the incredible opportunity to immerse themselves in the wonderful worlds of Hasbro brands including Power Rangers, Transformers, My Little Pony, Potato Head, Monopoly, Nerf, and Connect4, among others. As part of its Blueprint 2.0 strategy, Hasbro is looking to bring its brands to life in new omnichannel ways to thrill fans.

Mr. Mohamed Attia, Al Hokair Group’s General Manager of Entertainment commented: “The collaboration between Al Hokair Group and Hasbro is part of the Group’s strategy to develop new and unique entertainment concepts and experiences in the region and feeds into Saudi Arabia’s bigger tourism plans. The launch of Playocity will not only drive tourism within and to the Kingdom but will give children and families an incredible experience to live in the worlds of their favorite Hasbro characters that they cannot find anywhere else.”

Matt Proulx, Vice President of Location Based Entertainment at Hasbro said: “Hasbro is known for delivering compelling branded entertainment experiences to fans and families around the world, and we’re excited to work with the Al Hokair Group to bring just that with Playocity. The new attraction will allow visitors to immerse themselves in fun and interactive activities based on fan-favorite Hasbro brands and characters. Anyone who visits Playocity will surely have a one-of-a-kind experience and leave with memories that will last a lifetime.”

Playocity is an adventurous indoor experience where guests can explore the wonders and excitement of beloved Hasbro characters throughout seven main zones and enjoy thrilling experiences that include mechanical rides, roller coasters, a drop zone, carousels, soft play, and laser tag.


The seven zones in Playocity have been inspired and built around some of Hasbro’s powerhouse brands and characters including the following:


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