1886, the Riyadh-based label known to bring urban apparel to the streets of the Kingdom of Saudi Arabia for the first time, announces the opening of a new exciting pop-up in King Faisaliah Financial District.
On this occasion, the Saudi brand treats its loyal customers with the presence of the Italy-born street artist Gioele Corradengo, aka Archive Dreams. Gioele will be a special guest at the pop-up from November 15th to November 20th to personalize fifty 1886 basketballs with its unmistakable style made by punchy lines and phrases mixed with hyper-colored graphics.
A protagonist of the Milanese streetwear scene, his art has been called primitive due to his ability to draw simple subjects to which he gives a different soul.
“We love the fresh, youthful, and contemporary approach to the art of Goiele Corradengo” says 1886 co-founder Fahad Al Jomaiah. “His language that appeals straight to Generation Z and millennials resonates with our brand’s identity”.
“His art gives free rein to everyone’s dreams in a creative and authentic way. We are incredibly excited to host Gioele in Riyadh.” echoes co-founder Khalid Al Jammaz.
Meteb Awad Alzaid, partner and brand co-owner, comments: “For 1886, the individual expressive potential is an immense asset. Through this collaboration, We want to give resonance to the creativity of the young generations who believe in their passions and put the youth culture on stage”.
The pop-up store inKing Abdullah Financial Center, presents the latest fall/winter collections in its signature sleek, futuristic atmosphere, with the intent to elevate human expressive abilities using new technologies and new materials experimentation.
Speaking about this unique partnership Gioele Corradengo comments: “Arab culture has always fascinated me, I think it is one of the most incredible places in the world, my collab with 1886 is a meeting between a clean and a colorful world, different but ultimately very similar.”
Highly irreverent, punk, and visionary, the collaboration between 1886 and Archive Dreams is set to move the crowd of Riyadh.
1886 pop-up opens its doors on November 15th.