XP Music Futures kickstarts ‘The Loudest Week in Riyadh’

XP Music Futures, a three-day music conference organized by MDLBEAST amplifying the music and creative scene across Saudi Arabia and the region, has kickstarted the loudest week in Riyadh.


  • Three-day event organized by MDLBEAST is amplifying the music and creative scene across Saudi Arabia and the region
  • Panel sessions at XP Music Futures include creating a hit song, female representation in the industry, streaming revenues, and a fireside chat with global superstar David Guetta

Returning for a second edition, the 2022 event – being held at Riyadh’s JAX District from November 28-30 and featuring both a day and night program – is welcoming some 194 speakers, a 29.3% increase from last year.

Panel sessions at XP Music Futures include creating a hit song, music and the metaverse, female representation in the industry, streaming revenues, and a fireside chat with global superstar David Guetta. Tickets for XP Music Futures are available to members of the public here: Buy XP Music Futures 2022 Tickets – On Sale NOW | MDLBEAST.

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XP Music Futures, a regional first-of-its-kind event featuring panels, workshops, live acts, retail experiences and more, is followed by the region’s biggest music festival SOUNDSTORM from December 1-3.

Nada Alhelabi, Strategy Director at MDLBEAST, said: The Middle East and North Africa is the fastest growing music region in the world, with Saudi Arabia playing an increasingly prominent and vital role in this rise. XP Music Futures is a platform that nourishes and enhances the burgeoning musical and creative scene across the Kingdom, bringing together the creators and talent makers who play an integral role in ensuring our industry thrives and evolves.

At the core of so much of our everyday experiences, the universal language of music exerts a powerful influence in bringing us all together – transcending national and societal boundaries. The first day of XP Music Futures showcased how strong the music industry in this part of the world can become and I look forward immensely to utilizing days two and three to further our dreams, plans and ambitions.”

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With a speakers’ gender split of 46% female to 54% male, and the percentage of regional speakers at 56% compared to 44% international, XP Music Futures is a true testament to diversity.

There are 76 sessions across the three days of XP Music Futures – a 46% increase from the 2021 inaugural edition. This year, a new building block – Innovation – has been introduced at XP Music Futures, with the programming of the conference centering on: Talent, Impact, Scene and Innovation. 36 sessions will cover the Talent pillar, 14 sessions will cover the Scene pillar, 16 sessions will cover the Impact pillar, and 10 sessions will cover the newest pillar, Innovation.

When the sun sets on XP Music Futures, XP NITE offers an exclusive peek into Saudi Arabia’s bouncing underground scene, enabling revelers access to breakthrough innovations, talented artists and homegrown party brands. More than 130 artists are performing at XP Nite sessions across seven different event stages during the three-day extravaganza.

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Tuesday at XP Music Futures includes a discussion with Mathew Knowles – architect of the careers of Destiny’s Child, Beyoncé and many more – entitled The Fundamentals of the Music Industry in a Digital Age. Also on Tuesday is a session called What makes MENA the ‘Fastest Growing Music Region in the World’? Wednesday features chats with stars David Guetta, Hardwell, Afrojack and Jillionaire.

For more information, visit their website 

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