The best up-and-coming musicians from the region, chosen through the XPerform music competition, will get an amazing chance to go global. They’ll be performing live at the Formula 1 STC Saudi Arabian Grand Prix in Jeddah from March 7 to 9, 2024.

XPerform, organized by XP Music Futures, aims to support outstanding singers from the Middle East and North Africa (MENA). This exciting blend of speed, talent, and music is a highlight of the event. It’s part of a three-year partnership between Formula 1 STC Saudi Arabian Grand Prix and XP Music Futures. The goal is to nurture talent and encourage young people to pursue their dreams using the influence of Formula 1.

The last episode of the XPerform season this year will be filmed during Formula 1. The top 12 contestants will perform at different locations on the site for three days. They’ll have 30-minute performances in places like the Paddock Club, Premium Hospitality, and Fan Zone. On the third day, the XPERFORM finalists will get to perform on the podium before the opening ceremony.

Ajmal Al Hadad, also known as AJ Truth, a producer, sound engineer, and the winner of XPerform 2023, will join this year’s top contestants to perform live on the Formula 1 STC Saudi Arabian Grand Prix Main Stage.

XP Music Futures, the biggest music conference in the Middle East, welcomes all F1 visitors to the XPERFORM booth. The booth will feature Cairokee songs on the first floor and will be curated by MDLBEAST Radio DJs on the second floor.

XPERFORM, launched in 2022, allows applicants to showcase their talent and potentially kickstart their music careers with MDLBEAST Records, a Saudi record label that produces and distributes music by local, regional, and international artists. This effort aims to inspire future generations and contribute to building a thriving and sustainable music industry in the MENA region.