By Fawaz Kurdi
Maserati debuted its new SUV, the Levante, in a press launch on April 24, 2016 in Riyadh.
The event marked the introduction of the first car of its kind in the Maserati line-up. It kicked off with a video introduction showcasing the new Levante – or the Maserati of SUVs as the company puts it.
When the display screen split open and introduced the actual car, attendees were allowed to inspect the new SUV and admire the work of true craftsmanship.
With its V6 engine, the Levante boasts both on-road performance, and off-road capabilities. The attendees were inspired by the level of precision and quality of design which is often associated with the Maserati name.
To wrap up the event, Maserati representatives took questions from the audience about the car’s features, capabilities and innovative technology. The event’s black walls, vibrant light effects and soft electronic music complimented the brand’s theme with its luxurious and postmodern appeal.