The evolution of cultural expression through fashion.
Streetwear is synonymous with individuality. Emerging from the punk DIY scene, skate culture, and hip-hop, the fashion sense has quickly morphed into an overarching umbrella term referring to clothes emerging not from a particular studio or designer, but urban settings and sensibilities.
Saudi Arabia is not exempt from this worldwide trend. Though our traditional clothing has reigned supreme in the public, our fondness for individualism is only getting stronger. While the culture of streetwear may have Western origins, the entire world has in one way or another jumped on the bandwagon, mainly because it is personal, subjective, exploratory, and experimental.
Urban-wear in the Kingdom has a mixture of global sentiment and the aesthetics of the encompassing geography. Styling – and the accompanying photography – is intentionally crafted to suit the colors, textures, and even shapes of its surroundings. That’s step one.
Next comes the local fashion industry, changing to meet these new demands by the people for trendy clothing that resonates with their worldview – an often forgotten element of fashion’s power and influence in society.
With countless local Saudi brands emerging, the country has truly begun to shape its own style, drawing in international eyes and inspiring nations near and far with innovative stylish trends and look.