A glimpse at the work of four budding designers.
Kholoud Ameen majored in sociology, but deep down knew she was born to be a designer. After becoming a wife and mother, she saw a part of herself in the fashion magazines scattered in her bedroom. Ameen then enrolled into a fashion design program and after graduation, she launched her brand Meraki and her first collection Natura for Spring-Summer 2017, inspired by nature where each piece had a story of its own. Her second collection Orphic Spring-Summer 2017, was influenced by the elegance of a swan. Ameen is planning on releasing her third collection soon.
Manal Khaled started her journey by designing T-shirts and abayas, which lead to her first ready-to-wear collection in 2015. Her style is chic and casual couture which varies from jumpsuits and cocktail dresses to eveningwear. Khaled’s theme is oriental handmade pieces with a modern twist. Her biggest challenge was proving herself among pioneers in the local fashion industry and finding the right people who could translate her vision. Her biggest inspiration is nature, which she calls man’s best teacher.
Malikah Al Imam
Malikah Al Imam, an architecture student at Dar Al-Hekma, had an interest in collecting jewelry and redesigning them ever since childhood. Over the years her passion grew as she started collecting unique material from countries she visited, and used them to create expressive art pieces. In 2016, she opened her online store Gypsy Accessories, an extension of her personality as her style is bohemian and urban. Her goal is to give each piece its own adventurous spirit and unique design. Her biggest challenge is managing time between studying and boutique work, but with her supportive family she is able to provide her customers with quality, handmade pieces.
Bayan Bamehriz, narrating the birth of her brand Khurafa Studio, says, ‘’One night, I grabbed my old denim jacket and painted it over with random colors.” An English literature major, her style is based on humor, bold colors and vibrant energy. Each jacket features a unique Arabic saying that reflects the Saudi youth culture. She launched her collection of 12 denim jackets in February 2017, featuring unique pieces that are either sprayed or hand painted, and conveying the message that one must always dream big.