Destination KSA - Your Guide to Saudi

Destination KSA - Your Guide to Saudi

Ready, Set, Coach Guidance for Modern Life

Ready, Set, Coach Guidance for Modern Life

Life coaching, as defined by the International Coaching Federation (ICF), is basically partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. It helps coachees move from where they are to where they want to be in life via a multitude of techniques such as guided imagery, neuro-linguistic programming, mindfulness, and visualization.


The concept of coaching can be applied to different aspects of one’s life, including financial, health, and professional. Coaching is more future-oriented, focuses on outer action and results, is more short-term, and doesn’t involve diagnosis. We speak to a couple of notable and certified coaches who continue to empower individuals and organizations through life coaching.

Maggie Aradati

Maggie is a certified holistic life and career & executive coach from the Goal Imagery Institute. She initially majored in political sciences and minored in psychology.

She took a detour into coaching after she had discovered and fallen in love with positive psychology, the scientific study of well-being and optimal human function, which had a lot in common with coaching. From her experience, the majority of clients’ obstacles stem from their belief system. Beliefs drive thoughts that in turn are translated into actions.

“As cliche as it may sound, if you believe you can then you most certainly will,” she explains. Coaching not only allows her to lend a helping hand to others, it also drastically altered her perception of life. She has become more aware of self-limiting thoughts and firmly believes that anything and everything is possible once you set your mind to it.

Instagram: wellbeing_with_maggie


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