Naif Alrajhi Investment, a well known Saudi investment group, has made a significant acquisition by purchasing a substantial stake in Veyron Marketing, a leading name in the kingdom’s marketing and advertising sector.
Veyron Marketing, known for its rapid growth, specializes in planning and executing advertising campaigns both locally and internationally. This acquisition solidifies Veyron’s competitive position and highlights its pivotal role in the marketing and advertising industry.
This strategic move aims to amplify Veyron’s ambitious plans by combining the strengths of both companies. The partnership seeks to facilitate an exchange of expertise, data-driven insights, and professional excellence. Prioritizing top-notch consultancy services and innovative solutions, this collaboration is positioned to seize the numerous opportunities in the sector’s dynamic expansion.
Naif Saleh Alrajhi, Chairman and CEO of Naif Alrajhi Investment group, commented, “This marks a fresh approach to marketing investment, focusing on enhancing digital content and community engagement while strengthening our competitive edge.”
Mohammad Al Esmail, Co-founder and CEO of Veyron Company, added, “This strategic move aligns with our vision to diversify and introduce new professional marketing products and cutting-edge tools. It’s about elevating the sector’s profile locally and globally, aligning with Vision 2030 objectives, and ensuring our advertising solutions stand out.”
Salim Majzoub, Co-founder and Chief Marketing Officer at Veyron Company, emphasized the pivotal role of marketing and advertising in driving economic and cultural advancements, stating that partnerships like these are essential for sector evolution.
Founded in 2015, Veyron has consistently made its mark in the industry, earning numerous local and international accolades for its innovative campaigns. In the previous year, the company received two SMARTIES awards at the MMA SMARTIES ceremony in Dubai, and in 2023, Veyron has secured three awards for geotargeting campaigns, customer lifecycle strategies, and advertising campaign excellence.
Naif Alrajhi Investment Group, a prominent Saudi investment powerhouse operating in five countries, is known for its dynamic investment strategies across real estate, capital markets, and mergers and acquisitions. The group has cultivated thriving partnerships in 11 diverse sectors, spanning real estate, hospitality, food and beverages, mining, contracting, interior design, financial markets, marketing communications, and logistics.
With this acquisition, the Saudi Arabian marketing and advertising sector anticipates exciting developments, reaffirming its position as a dynamic force in the global industry.