MWAZ: Where Luxury Fashion Meets Immersive Innovation

In the heart of Riyadh’s Via Riyadh development, a concept in luxury fashion has taken form, attracting a number of fashion enthusiasts and bringing a fun shopping experience. MWAZ, the immersive luxury concept store, opened its doors in May, introducing a seamless fusion of the digital and physical realms of high-end fashion.

MWAZ isn’t just a regular store; it’s a shopping experience related to haute couture. Cutting-edge technologies like projection mapping and holograms unite to craft an extraordinary experience from the moment visitors step inside. Here, the boundaries between fashion, art, and technology blend in together , offering a unique occurence for its visitors.

MWAZ offers a curated selection of over 80 international brands, including some well known names in the fashion industry. Among these top brands are David Koma, Rosie Assoulin, Hushain Zhang, Coperni, Monique Lhuillier, Dion Lee, Nanushka, Paris Georgia, Nafsika Skourti, and Azzi & Osta. As visitors visit the inviting interiors of MWAZ, they can explore these iconic fashion houses and uncover unique styles that make MWAZ different from other stores.

To ensure a truly personalized experience, MWAZ offers expert stylists who provide tailored recommendations and styling advice. MWAZ’s dedicated team curates the perfect look for every customer, turning a visitor’s experience into a memorable experience