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HUGO BOSS Has Opened His First Store For Kidswear

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Inspired by the next generation adult store concept, HUGO BOSS will celebrate the opening of its very first store for kids in Riyadh, located in the Al Nakheel Mall.


The store concept surveys a homey feel, welcoming customers big and small to the world of BOSS. Warm and residential materials for wooden polo bar and seating areas, as well as white glossy walls, all contribute to the inviting atmosphere. The overall effect is light, the interplay of blue podiums and props differentiate the kidswear interior from the adult stores. Customers can browse through the collection and enjoy the latest brand-related campaign videos and images which are prominently displayed on lightboxes and TV screens throughout the store.

On a total retail space of around 60 square meters, the store features the latest Autumn/Winter 2019 collection for boys and girls from 0 to 16 years old. Both collections include shoes and accessories.

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