Harvey Nichols Launches Ramadan Campaign

As most stores, restaurants and hotels start preparing for the holy month of Ramadan, Harvey Nichols – Riyadh celebrates its Ramadan 2023 with the launch of its much-anticipated, 8th edition of Ramadan Caravan with a store takeover offering stylish fashion and accessory designs from some of the top regional and local designers.

Ramadan Caravan launched with an exclusive invite-only event that took place on Feb 15th 2023, in a breathtakingly designed modern Ramadan-themed space. The space housed the latest Ramadan collections from a vast number of categories such as kaLans, abayas, jewelry, bags, home accessories, fragrances, chocolates and more.

The exclusive opening event which took place on the upper ground of the three-level luxury department store, located inside MODE MALL Al Faisaliah Riyadh, was open to Harvey Nichols VIP customers, designers and Saudi Arabia’s most prominent social figures, influencers, as well as press.

The evening consisted of a unique shopping preview of the collections, in addiTIon to several engaging, collaborative activations: a build-your-basket corner by KuwaiA-based brand Nagwa as well as The Scent Experience presented by Accents that offered a one of a kind fragrance experience featuring handmade perfume Tolah bo]les created by local arAsan Ashwag. Furthermore, a luxury candy bar by Q chocolates was offered to all guests as a special treat.

The event atmosphere was enhanced by DJ Alaa Jazaeri, mixing music live seamlessly while guests commemorate the moment in a fun 360 photo booth. Finally, delectable pass-around bites and beverages were arranged by Takya.

There are over 35 parAcipaAng brands housed at the Ramadan Caravan space at Harvey Nichols. Featured brands include the likes of Haifa Al Megren, Aseel collection, Fabie, Al Maha Designs, Samuda, Glidah, Mashael Al Torath and more.

How long is it going until?
Ramadan Caravan will be open to all from 16 Feb All 25 April 2023 at the Harvey Nichols department store in Riyadh.