Hala Alaitah Brings Fashtology to Jeddah

Saudi designer Hala Alataih’s fashion show impresses with the introduction of Fashtology technology to Jeddah.

The modern Fashtology technology has now been introduced to Jeddah by Saudi fashion designer Hala Alaitah with the launch of her new evening and wedding dress collection. Her debut fashion show took place on Tuesday September 21st, at the Galleria Hotel b Elaf, and coincided with Saudi Arabia’s 91st National day.

The fashion show was attended by media professionals, dignitaries, and social media influencers. It consisted of a black and white set which incorporated the Fashtology lighting technology provided by Virtuwall company, which specializes in lighting and events and was used for the first time in the Kingdom. The set also included natural roses as an extra touch, provided by Wardaty. Additionally, Amal Saab International Company provided a mobile “café bar” to greet guests, which is also now available in Saudi Arabia for the first time. They also oversaw the provision of hospitality and luxury chocolates that were specifically coming from Paris on this day.

The show began with the showcasing of Hala Alaitah’s latest creations, with each piece designed to be worn in different ways. Following this was several of her collection’s most luxurious evening dresses that combined earthy colors, luxurious embroidering in gold and silver and pearl inlays. Using different types of fabrics, Hala Alaitah combined simple and modern looks with elegance and luxury.

Hala Alaitah also added a twist to the evening by presenting a collection of children’s fashion, which included dresses that mirrored the adult model’s dresses. The show ended with the portrayal of a bride in “Fibre Optic” technology for the self-lighting of the dress. Presenting this dress, was fashion blogger Shorouk Ayman, who also wore a luxurious  set of green, emerald stones by Mouawad jewellery, and were also debuted for the first time in the Middle East.

Concluding the show, designer Hala Alaitah gave a big thanks to the sponsors as well as the supporters of the fashion show including: Hotel Galleria by Elaf, Amal Saab International Brand for Hospitality and Chocolate, Mouawad Jewellery, Le Salon beauty center, and AlTawkilat Universal Motors (Maserati KSA, Infiniti Saudi, Hongqi KSA) who were officially the carriers of the event.

To end the show, the nation was celebrated on its 91st national day with the Saudi National anthem.