Al Khobar, 22 November 2015 – Fast Auto Technic Co. Ltd., the official importer of Maserati luxury sport automobiles in the Kingdom of Saudi Arabia, opened its first integrated Maserati facility in the Eastern Province, on Al Khobar–Dammam highway in Al Khobar city. The facility comprises a showroom as well as a service and spare parts section.
The new facility includes showroom space stretching over a 900 m² area – spacious enough to accommodate up to 7 vehicles. The showroom is being designed and constructed according to Maserati’s global standards and fitted with state-of-the-art equipment allowing for the highest level of service excellence to be provided to Maserati clients. A further 500 m² are dedicated to service and spare parts.
Opening the new service branch in Al Khobar is already regarded as a milestone for the company’s ability to serve its customers in the Eastern Province and broaden its clientele base across the Kingdom. It reiterates Fast Auto Technic’s commitment to international quality standards and benchmark criteria in the automotive service industry. The new branch is staffed with a highly skilled team of managers and highly qualified technicians dedicated to providing supreme service quality to clients.
Sheikh Mohammed Wajih Sharbatly, Chairman of Fast Auto Technic, commented: “The new Maserati branch in the Eastern Province highlights the company’s emphasis on customer service, which we have adopted throughout the entire Kingdom, in order to reinforce our clientele’s loyalty to Maserati.”
Maserati is a Italian luxury car manufacturer which was established on December 1, 1914, in Bologna (Italy) by its founder Alfieri Maserati and his brothers. Their passion and talent contributed to the company DNA: innovation, excellence, and challenge, which are reflected in the brand’s claim “The absolute opposite of ordinary”. Today, the company’s headquarters and main production location are in Modena (Italy). A second state-of-the-art production location, based on the highest quality standards of the World Class Manufacturing (WCM) concept, was inaugurated in Grugliasco, near Turin (Italy), in 2013. Maserati has been owned by the Italian car giant Fiat S.p.A. since 1993.
Its emblem, the trident, was inspired by the fountain on the Piazza del Nettuno in the center of Bologna (Italy). It is a symbol that ties together the brothers, their hometown, and the artistry and craftsmanship for which Bologna and Emilia-Romagna are known.
Through major investments into product development, production facilities as well as its worldwide dealer network, Maserati has hit a turning point. In addition to the successful GranTurismo and GranCabrio ranges, the latest generation of Maserati’s flagship sedan, the Quattroporte, and the new sports executive sedan, the Ghibli, provide the cornerstones to the brand’s strategy of producing some 75,000 units annually and gaining a significantly strengthened presence in the global luxury car market.
For 2014, Maserati posted a 136% increase in shipments to 36,500 vehicles, driven by the success of the new Quattroporte and Ghibli models. Its major markets include the USA (2014: 14,690, plus 110%), China (2014: 9,400, plus 148%), Europe (2014: 6,360, plus 153%) as well as Asia-Pacific (2014: 4,000, plus 206%) and the Middle East (2014: 2050, plus 144%).