CBX, the organizer of the 2024 Diriyah E-Prix, is thrilled to announce Diriyah Company as a key partner for the upcoming Formula E Diriyah E-Prix scheduled on January 26th and 27th, representing Rounds 2 and 3 of the ABB FIA Formula E World Championship.

Anticipation is building as thousands of fans are expected to fill the grandstands, immersing themselves in the unique experience of witnessing 22 world-class Formula E drivers maneuvering the fastest, lightest, and most efficient electric race cars ever built around the UNESCO world heritage site at night.

Jerry Inzerillo, Group CEO of Diriyah Company, expressed excitement, stating, “We are excited to sponsor and host the Diriyah E-Prix again this year in its sixth edition. This continued partnership shows Diriyah’s commitment to accelerate adoption and inspire change in sustainable practices. Through Diriyah Season, we will further reflect and showcase our extensvie efforts as a place for world-class events, a gathering place for authentic cultural experiences, and a celebration for Najdi heritage and hospitality.”

Carlo Boutagy, Founder and CEO of CBX, shared his delight, saying, “I’m delighted to welcome Diriyah Company as a partner to the 2024 Diriyah E-Prix. To witness the start of the project five years ago and see its development, taking a lead in the sales of the first residential properties in Diriyah, makes me very proud. We are very lucky to have the stunning Bujairi Terrace as a backdrop to our race, which tells the rich story of the Kingdom through a multitude of vendors in arguably one of the most beautiful settings in the world. I hope the Formula E community has the opportunity to visit during their time in Diriyah later this month.”

Nacho Calcedo, Formula E Event Director for the 2024 Diriyah E-Prix, stated, “We are proud to return to Diriyah for the sixth time and the city of Saudi Arabia. Formula E will showcase to the world the immense speed, performance, and excitement that electric racing can deliver, in the scenes of heritage, history, and culture that comes from every part of Diriyah. It is one of the most iconic and picturesque races we have on the calendar, blended with exciting entertainment and fan experiences. We cannot wait to return next week.”

The races are important to Diriyah Season 23/24, presented by Diriyah Company in partnership with Diriyah Gate Development Authority. This season promises a exciting number of events and experiences designed to bring the heritage and culture of Diriyah to life. The Season offers visitors an authentic experience combining arts and culture, live performance, and one of a kind experiences to showcase nearly six hundred years of history and heritage.

Diriyah Season aims to entertain visitors’ cultural curiosity through a calendar of events, offering something for everyone, including the return of ‘Layali Diriyah’, immersive art installations and exhibitions, stellar culinary experiences, and outdoor activities like horseback riding, camping, and stargazing.

This year’s theme honors Diriyah’s origin story and celebrates Al Awja, a rallying call for all Saudis to come together and celebrate their shared culture and identity. Diriyah is one fo the main events, a part of Saudi Arabia’s plans for its future as a unique cultural capital, being the birthplace of the Kingdom.

Founded in 2023, Diriyah Company is a dynamic mixed-use developer redefining urban planning to transform Saudi Arabia’s historic birthplace into a vibrant new capital of culture, entertainment, education, and the arts. Diriyah links the Kingdom’s past, present, and future, introducing visitors to the charm and generosity of Najdi culture and serving as a symbol of inspiration for generations to come.

The Diriyah E-Prix race weekend is part of Saudi Arabia’s investment in sport, aligned with the Vision 2030 cultural transformation, inspiring people to enjoy active and healthy lives. The Ministry of Sport’s investments have contributed to a 48% increase in weekly sports participation among the local population, with the number of Saudi-based sports federations rising from 32 in 2015 to 97 today.

Book your tickets for the Diriyah E-Prix now at fiaformulae.com