Life coaching, as defined by the International Coaching Federation (ICF), is basically partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. It helps coachees move from where they are to where they want to be in life via a multitude of techniques such as guided imagery, neuro-linguistic programming, mindfulness, and visualization.
The concept of coaching can be applied to different aspects of one’s life, including financial, health, and professional. Coaching is more future-oriented, focuses on outer action and results, is more short-term, and doesn’t involve diagnosis. We speak to a couple of notable and certified coaches who continue to empower individuals and organizations through life coaching.
Reem AlJizawi
“Coaching is a journey that starts with uncertainty and ends with clarity. It is the invisible dance that takes place in the session between the coach and the coachee through an intelligent conversation that leads to immense awareness. It is a state of flow that ends with brightening our paths to the final image we always aspire to be and become.” Founder of coReach, a coaching firm and platform based in Riyadh, Reem Al Jizawi is a social & emotional intelligence and executive & team coach. President of the ICF Saudi Chapter, she became a certified professional coach from Erickson Coaching International after her positive transformation experiencing coaching firsthand as a coachee.
Reem explains that a good coach should never offer advice – clients are whole and resourceful, and coaches only help them make their own decisions. She also clarifies that having a coach does not automatically translate into success. You have to be willing to do the majority of the work and apply what is established during coaching sessions to be able to achieve your goals. She highly advises clients to ensure that the coach they hire is accredited, and have a clear understanding of the service contract and all it entails.
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