Cinépolis Cinemas, the first movie exhibitor in Latin America and the third largest globally.
Celebrated the opening of its first luxury offering in Jeddah, and fourth location in the Kingdom of Saudi Arabia on Wednesday at Al Masarah Square.
The ceremony was hosted by Alejandro Aguilera, CEO of Cinépolis Gulf, and attended by VIP guests, prominent dignitaries, social media celebrities, and local media representatives.
The Jeddah opening is part of Cinépolis Cinemas’ expansion plan to reach the largest possible number of viewers across Saudi Arabia, a goal in line with government plans to diversify entertainment content, as well as to provide new experiences to suit the tastes of different audiences.
Aguilera considers the launch of Cinépolis Cinemas in Saudi Arabia a step that reflects the new entertainment strategy in the Kingdom, commenting on the launch, he said: “The opening of our first Luxury Cinema in Jeddah is an essential part of Cinépolis’ strategy to enhance the cinema experience in the Kingdom. With the opening of our new 6 screens cinema, we are pushing the envelope, creating an exclusive but comforting vibe, while offering a unique menu to our guests.”
The luxury offering from Cinépolis Cinemas will grant movie-goers in Jeddah an easy-to-access system from the lobby area to the six luxurious screens, featuring recliner seats with adjustable tables and a dedicated phone charging station per seat.
The new luxurious cinematic experience includes the brands’ award-winning Junior Auditorium, which features a floor-to-ceiling slide, ball pit, and play area. The auditorium also offers various seating options including the ultra-comfortable Double Bean Bag, the spacious loungers, or the reclining Standard.
The Junior Auditorium offers families a space to enjoy the magic of movies in an environment that caters to children.
No luxury cinematic experience is complete without a menu to match. By introducing a carefully curated offering, Cinépolis Luxury Cinemas boasts a wide array of items. Guests will enjoy the convenience of a full Luxury Cinemas gourmet menu and in-theater waiter service available via a QR code.
“As we continue to expand our Cinépolis Cinemas portfolio in Saudi Arabia, we couldn’t be more thrilled to share an enhanced version of our beloved movie-going luxurious concept with the local Jeddah community,” said Mishal Al Hokair, Deputy CEO of Entertainment at Al Hokair. “We are very excited to open our first luxurious cinema in Jeddah as we continue to expand our footprint to new cities as well as opening entertainment experiences where we have an established presence.”
Opening night guests were able to enjoy plenty of activities, music, mouthwatering food, and the screening of the much-anticipated Saudi movie “Al Hamour” which is considered one of the largest Arab cinematic productions in 2023.