In a steadfast commitment to combating bullying, Cartoon Network MENA proudly announces the extension of its collaboration with UNICEF MENA through the transformative “The Buddy Network” campaign. Now entering its fifth year, the initiative has already made significant strides in the MENA region.
The newly introduced “Network of Buddies” is a central theme, inviting children to actively participate in this impactful initiative. It is not just a concept; it’s an important call to action encouraging children to unite against bullying. The initiative aims to instill in children a sense of dedication to kindness and empathy, encouraging them to create friendships.
Recognizing the potential of every child to contribute positively to their community, Cartoon Network emphasizes that children can create change and make a difference with their friends. By joining “The Buddy Network,” children become advocates for friendship and inclusion, they are capable of physically creating change.
This initiative equips children with tools and understanding to recognize and address bullying behaviors, both online and offline. It fosters a sense of responsibility, urging children to be careful and supportive of one another.
“The Buddy Network” is led by a diverse group of amazing personalities, including the influential ‘Saudi Reporters,’ known for their impactful presence. Notable advocates such as Steve (Afro by Sara’s son), Nouraldin Yousef, Ines Sebiane, Suhaib Shaahaa, and Enjy Kiwan play significant roles in reinforcing the network’s commitment to fostering kindness, and friendship among children.
The campaign has successfully raised awareness about the consequences of bullying, highlighting the significance of taking a stand against bullying and being a friend to those in need.
A highlight of the campaign is the inspiring “Be a Friend” song performed by the Saudi Reporters, serving as friendship ambassadors and enhancing the campaign’s impact. As “The Buddy Network” enters its fifth year in the MENA region, it continues to educate children and parents about the far-reaching repercussions of bullying, offering practical strategies to counteract it and encouraging children aged 5 to 12 to embrace the role of a buddy rather than a bully.
Aya Hammad, Head of Marketing, PR & Digital for Warner Bros Discovery’s Kids channels in MENA, mentioned, “Through Cartoon Network’s ‘The Buddy Network’ initiative, in collaboration with UNICEF MENA, we aim to raise awareness about bullying and actively promote friendship and kindness. Our shared mission is to foster a safer and more inclusive environment for children in the region.”